Many companies have come to the conclusion that exhibitions are one of the ideal places where they can sell their products directly to customers and can convert fence sitters to become permanent customers through face to face interactions that exhibitions offer. Marketing teams give a lot of stress on the below the line marketing opportunities that exhibitions offer and most industries organize specialized exhibitions that are attended by key decision makers. Companies love to tap into these sales and marketing events and they want to exhibit in multiple exhibitions, not only locally but also in foreign markets. As the numbers of exhibitions grow, companies also face a new challenge, where they may have to exhibit in two or more exhibitions in different locations at the same time.
While the need to exhibit grows, so has the need to keep budgets under control. Companies need to keep a constant tab on their bottom lines and also the ROI of their marketing budgets. Often we are asked by our customers to give them a solution for multiple exhibitions within a budget, the brief given to us is very clear “we want great designs, no compromise on quality or service, but the budget has to be low”.
Modular exhibition stands fulfill the needs but come at a cost
Modular exhibition stands have gained in popularity due to their inherent qualities of reusability, configurability, long lives (a good quality modular exhibition stand can easily be used over a period of 3-4 years), portability and the flexibility they offer in terms of customization. But the downside of these exhibition stands is that they are not exactly cheap, especially if you want an exhibition stand that will serve you over several exhibition calendars. Also modular exhibition stands need a certain amount of expertise to install and dismantle so the exhibitor needs service from the exhibition stand contractor dubai at all the venues they plan to exhibit in, plus these stand need a certain amount of storage space.
Renting an exhibition stand is an ideal solution
Keeping all the above factors in mind, the best solution that we, as a responsible exhibition stand contractor in Dubai give to our clients is the choice of renting their exhibition stands instead of purchasing them outright. The rental cost of an exhibition stand is substantially lower than the cost of buying them, also, clients can rent several exhibition stands at one go, so they can exhibit in multiple locations at the same time if required. The display graphics can be different for each exhibition so this gives the marketing teams the flexibility to sell or launch a new product or service at these exhibitions. These rented modular exhibition stands can also be customized as per the needs of the client.
Stretch your marketing budget
Renting an exhibition stand also comes with service back up so that a client does not need to worry about designing the graphics or installing and dismantling their exhibition stands, plus if the client wants to use the same rented stand for other exhibitions we store the stands safely in our warehouse. As a leading exhibition stand contractor in Dubai we have a network of offices and audited partners all over the Middle East and North Africa, over and above this, we have partners all over the world, so an exhibitor is assured that all his exhibiting requirements will be taken care of by us at any venue in the world. So when a company rents an exhibition stand from us, they get all the advantages of an outright purchased exhibition stand but at a much lower cost.
Many companies have realized that renting a modular exhibition stand fits in perfectly with their exhibiting plans; they can participate in many more exhibitions without making a huge dent in their marketing budgets or compromising in the design and quality of their stands. The money they save by renting exhibition stand design can be used towards other important marketing activities.
At Expo Display, we have several exhibition stand rental schemes, to know which is the one best suited for you, just give us a call, or fill the simple form below and one of our exhibition experts will get back to you shortly.