Why are exhibitions or events so important for your business? Did you give it a thought?
Meetings have always been an intricate part of the business world. From conglomerates ton small-sized businesses, every other industry seeks to meet its target audience, business partners and even the competitors to check where one brand stands in the industry.
Did you know that the Eiffel Tower was built to be used as an entrance arch to the Exposition Universelle in the year 1889? Well, exhibitions have a long history and come with loads of advantages. Apart from all the facts that other types of marketing activities and promotions are useful for a business, exhibitions have always been a prominent stage for displaying one’s brand. With exhibition stands that flaunt great exhibition stand designs can be a great tool in bringing your brand to the forefront at the show. Moreover, partnering with the right exhibition stand design company can get you your perfect exhibition stands that help you to be the show stopper. But we are on the way to know few things about exhibitions and how it is helpful for your business.
Exhibitions mean Business
Here are some of the interesting facts about exhibitions and events. Take a look!
- More than 80% of the small business owners or self entrepreneurs say that a direct interaction or events are vital from business point of view
- Almost 99% of the marketing managers agreed that face-to-face interactions and meetings got them more business and helped them succeed
- The senior executives of large to medium sized businesses agree that exhibiting in shows with spectacular exhibition stands and attractive exhibition stand designs give them larger opportunity to crack a deal
Platform of meeting profession
One important thing that exhibitions offer is the meeting profession. It is the platform of exhibitions and events offers a grand medium or stage to display one’s brands, products and services. It also offers numerous opportunities to meet people from different segment of the industry. These people are the business agents, suppliers, your target audience, the competitors and the key business experts. Nowhere else can you find such a large chunk of audience and core experts of your industry coming together to see your brand. Exhibitions display a power of showcasing brands to a wider audience base and with complete conviction. The flawlessly made exhibition stands whether modular exhibition stands or portable exhibition stands, do the best to platform your products.
The Above the Line (ATL) activities or marketing promotions like advertising on TV, sales promotions and so on are some of the types of promotional activities that do have a larger audience but the scope of avoiding the brand is more. On the other hand, the exhibitions and events, which are the Below the Line or BTL activities as called, are offer a wide range of possibilities to meet your target audience personally. The opportunities here are larger because there is face-to-face interaction between your brand and the target consumers. Here, not to mention, your consumer can directly meet you and have a brand experience personally. This ensures to build a much stronger connection between the brand and the target audience.
The exhibition industry is ever changing and has seen many developments over the last century. From simple and traditional exhibition stands to implementation of digitization into your exhibition stand designs, exhibitions have come a long way. There have been certain leaps and bounds but changes have always been positive with respect to exhibiting and the entire industry. Just like 2 decades ago, it was merely impossible for exhibitors to showcase the launch of his new product through audio visuals and live demonstrations. But today it is as simple as a cakewalk.
From that era to the times of digital integration, exhibitions have gone places and have provided tremendous business opportunities to almost every segment of the business world. So, next time if you want to display your business in the best possible way then there is nothing better than an exhibition.