Understanding the difference between custom, modular and hybrid booths
There is no denying the fact that exhibitions have emerged as the most popular platform for companies; be it B2B or B2C companies to promote their brand, boost sales and conduct direct communication with their target group. This why more and more companies are actively participating in exhibitions. The competition at exhibitions is so intense that most brands tend to get lost in the crowd. The only thing that makes a brand stand part from the rest is an eccentric exhibition stand design.
To cater to a wide range of exhibitors, exhibition stand design companies in Dubai have come up with a variety of exhibition stands. Depending on their marketing strategy, budget constraints and exhibition booth size requirements, exhibitors select from a range of custom exhibition stands , modular exhibition stand designs and hybrid exhibition booths
Modular exhibition stands
Modular booths are pre-built booths that are made using connectors, aluminum frames and interchangeable graphics. Modular exhibition stand designs are a sustainable, cost efficient and eco-friendly variant of exhibition stands. A certain amount of customization is possible with modular booths but you cannot alter the core structure of the booth. Modular exhibition stands are scalable in height, so can be used in various locations. Made with sustainable materials, modular booths can be reused for various shows and events. A good quality modular booth can easily be used for approximately 5 years with minimal to no maintenance.
Since modular booths are prebuilt they do not require technical assistance for the assembly and dismantling process.
Custom-Modular Exhibition Stands are a great step towards ‘going green’. Modular booths are made with sustainable material, they can be reused several times and the installation process of modular booth is a clutter-free, pollution-free procedure.
Modular exhibition stands clearly are cost-efficient in the long run, yet many exhibitors still prefer a custom booth over modular because of design constraints. To cater to the demands of the market, exhibition stand manufacturers introduced hybrid exhibition stands.
Custom exhibition stands
Custom exhibition stands are booths that are created to match specific requirements of the exhibitor. They can be designed and constructed to suit the exhibitor’s fancy. Build using wood, any kind of design specification can be fulfilled when you opt for a custom booth. Custom exhibition booths are specifically created for one-time use only. Use of wood and paint makes it practically impossible to reuse the same booth for multiple events and shows. Many major brands across the world opt for custom booths for their shows since they have specific design requirements. Custom booths are ideal when you want your exhibition booth to embody your marketing campaign to the T.
Off late reputed brands and companies refrain from commissioning a custom booth since it is non-ecological. The harmful chemicals used in the paint, woodwork and polishing are harmful to the environment and therefore many show organizers advice against the use of custom booth on the fairground.
Hybrid exhibition stands
Hybrid exhibition booths are commonly known as custom modular exhibition stands. Hybrid booths are a lucrative combination of custom and modular stands. It combines the best of both the worlds and brings the most advantageous option to the table.
Hybrid booths are pre-built structures just like modular booths but it has custom elements. Hence it offers design flexibility to exhibitors while maintaining the scalability and sustainability factor. You can commission a hybrid booth and reuse it for various shows and events.
Before you select an exhibition booth for your show, it is crucial that you analyze your requirements, consider storage space and budget before you opt for a custom booth, modular booth or a hybrid booth. Once you analyze your requirements, it is easier for you to shortlist an exhibition stand for your brand.