Using Monochrome Shades To Enrich Your Stand Design
Monochrome design can sound like a completely alien concept within the exhibition space. And why wouldn’t it? When people think about exhibition stands, function becomes the first criteria. Understandably, exhibitors are more worried about practical matters such presenting their products and finding ways to entice visitors.
By, opting to incorporate a monochrome colour palette in your stand can definitely make it look attractive and professional. Using a monochrome palette or at least two colours creates a visual harmony that makes your exhibition stand own the space it inhabits.
The misconception is that using one or two colours will leave your exhibition design looking drab. Then again, there is a huge possibility of variations in terms of shades, tones, or tints, within each colour to utilize. Nonetheless, we won’t get into detail about colours, since that task relies on the expertise of an exhibition designer. However, by being aware of the benefits it will bring your exhibition stand, you can add tremendous value to the overall look of your stand.
Single colours balance themselves out
Using monochrome makes it so easy to match everything within your exhibition space. It makes the brand colour and logo be the star of the exhibition. For example check out this stand from Jenoptik, which implements a similar strategy but with a neat twist using back lit walls. With a single dominant colour palette with lighting, we created an environment that not only brightened up the exhibition design but also emphasized a professional and pristine look.
Other elements get a chance to shine
It sets the scene for your products and content to get instantly noticed. Single colours create a sense of simplicity that makes contrasting elements stand out in a minimalistic manner that doesn’t burden the senses. It makes navigating through your exhibition stand becomes easy and memorable.
Monochrome simplifies a busy graphic design
Let’s suppose you’ve got an entire line of products to showcase at your exhibition stand in Dubai. The temptation might be to utilise a different colour in your exhibition graphics for each product, avoid it.
Because not only does it look messy, it kills any cohesion in terms of brand visibility. Having a single colour will create a strong visual association in your visitor’s mind about your products.
Matching décor becomes painless
Using a single colour takes out the guesswork needed when picking décor pieces to incorporate for your stand. Furthermore, you would be able to evaluate design mock ups sent by exhibition stand design companies more easily. Eliminating the hassle of speculating if the various colour samples you’ve chosen for each piece of décor would look good once it’s deployed.
As with implementing any type of style, you’ll need to figure out if using monochrome palette will work for your brand. Since not all brands can potentially benefit from it. The correct way to utilize a monochrome design palette requires a thorough understanding of your target audience.
There are several exhibition services that can help you figure this out, with in-house designers that can help you translate your brand goals into an amazing exhibition stand.