Tips to prepare a strong sales team for your next show
A successful exhibition show is the result of great team work and the amalgamation of various factors. Many exhibitors concentrate solely on the presentation of their exhibition stands. They will go out of the way to hire the best exhibition design companies for their exhibition stand design and not pay much needed attention to other factors.
Sure, exhibition stands do play a very crucial role in getting your brand noticed at the show and even attracting the majority of the crowd towards your booth, but there are various other factors as well that play an important role in making your exhibition investment a profitable one. Chief among them is your sales staff.
The staff that you hire for your exhibition stands can either help you to achieve your marketing goals or it could even be responsible for your below average performance at the show. A good sales team will help you achieve more than just your marketing goals. It will help to build a positive brand image and strengthen consumer- brand relationship.
In this article, we give some helpful tips to build and prepare a strong sales team for your next show.
Recruiting mustn’t be taken lightly
Hiring is a very important aspect. If you hire the right people for your exhibition stands then you have already accomplished a great deal. You will easily get sales persons for cheap but shelling out more money to hire good salesperson will help you in the long run. Also you need to be clear about your brand personality while hiring your staff. If you brand is in the cosmetic department it is advisable that you hire young female staff. If your sales people look like credible source, more and more visitors will seek advice from them which could be highly profitable for your brand.
Product training is crucial
Before you send off your sales staff to the exhibitions stands you need to thoroughly train them about your brand and product. Unlike your showroom staff your sales team doesn’t get enough time and hands on experience to learn about your brand and products hence it is very important to provide them with intensive training. This will prepare them for the questions throw at them at the fair ground.
Don’t avoid staff briefing
Staff briefing is not like the intensive training you need to give your staff. It is more like last minute instructions. You need to give strict instructions to your staff to be professional and courteous to the visitors at all times. Long hours can be taxing and it is likely that during the final hours the sales staff may get lethargic and irresponsible. Hence you need to brief them before in order to avoid such instances.
A strict dress code is important
Uniforms are an easy way to make your sales team look professional and presentable. Just make sure that the uniform goes well with your exhibition stand design and matches your brand colors. Matching the uniforms of your sales team to the colour of your exhibition stands will help you present a coherent image that is visually pleasing as well.
Reward your team
Mostly importantly pay your sales team well. A good allowance and salary will keep your staff motivated to work harder. You can also give them incentives for every deal they crack; this will build a competitive atmosphere in your exhibition stand and even boost sales.
Ultimately your sales team at exhibitions, represents your brand, hence make sure that they are well trained and competent enough to handle your clients.