We usually discuss the various issues faced by exhibitors preparing for exhibitions and their exhibition stands, we try to give them solutions to the problems they may face while exhibiting. Many times we forget that visitors are very important in an exhibition. No exhibition can be successfully held without visitors attending them. Even the best preparations of exhibitors can fall flat without adequate numbers of visitors attending the show and visiting their exhibition stands.
In this blog, we try to give some tips to visitors, especially first-time exhibition attendees so that they are prepared and have a good experience while attending exhibitions.
Pre-registering for an exhibition saves you time, you can avoid the long lines waiting at the registration counters. Often pre-registration can fetch you a discount on the registration fees too.
- Plan for travel and accommodation:
If you are planning to attend an exhibition being held out of town, arranging your travel and accommodation beforehand can save you money on tickets and hotel rates. Exhibitions attract a lot of visitors and exhibitors, as the dates of the exhibition get nearer, airfares and hotel rates tend to become more expensive.
- Do some research:
Visit the exhibition website and see the list of exhibitors. You should also study the floor plan of the exhibition. By doing this you will know the layouts of the various halls as well as identify the exhibition stands that you would want to visit. You can target the companies you want to do business with or explore new products on a priority basis, saving you time and energy.
- Make a list of the events and launches:
Making a list of the events, workshops and product launches you would like to attend at various exhibition stands and the timings of these events beforehand, will help you keep a tab on all the things you would like to get done during the exhibition without missing out on any key activities.
- Don’t miss the smaller exhibition stands:
While you are walking the show floor you must also take time out to visit the smaller exhibition stands. Many smaller companies may have very innovative products and services on offer, visiting these exhibition stands can give you the opportunity to source new products that you didn’t know existed.
- Dress smartly but comfortably:
You are in the exhibition to do business and make new contacts; you need to impress the people you will be interacting with. But exhibitions mean you will need to walk a lot to cover the exhibition stands on your list, so wearing smart and comfortable clothes and shoes will make the experience better.
Attending seminars, workshops and product launches in exhibition stands will give you the chance to meet and interact with representative of many companies and can open up many business opportunities for you.
- Be systematic
While visiting an exhibition try to carry a smart device in which you can make notes about the products you would like to buy or the companies you would like to visit, as you will be on the move most of the time, these notes will help you follow up after the exhibition. Many companies will give out literature, important product brochures and gifts from their exhibition stands that you would like to carry back with you, keeping space for these things in your baggage will be a good move.
Exhibitions have a lot to offer to visitors, visiting many exhibition stands and talking to key representatives of the many companies that attend the shows will throw up many opportunities that you can use to your advantage. Following these tips will help you get the most out of your visit and help you enjoy the experience despite a hectic schedule.