Tips to enhance your pop up display stands
Marketing now, is not just limited to the traditional mediums. Confirming marketing to pre determined tools and strategies will bring no profitable results. Many brands understand this and have embraced below-the-line marketing activities like exhibitions and brand activation.
While there is a lot of information readily available about exhibitions and how you can make the most of them, brand activation is a relatively new territory. It is the technique to ‘activate’ consumer reaction. Effective brand activation can help you engage your audience, reach untapped market and strengthen brand-consumer relationship to a great extent.
Most brand activation activities involve pop up exhibition stand. To gain maximum profit from your brand activation activities you need to make sure that your pop up stand is top notch. Listed below are some tips to help you enhance the look of your pop up display stand.
Your pop up stand must look like a part of your marketing campaign
It is important their all your promotional and marketing activities have a common goal. Depending on what your marketing objective is you need to form a campaign. Your pop display ideation must heavily draw from this campaign. It must look a part of your overall marketing campaign. Every campaign has a key message and your pop up stand design and graphics must underline this message. This will reinforce your brand image in the market and help you to leave a powerful impression on your audience.
Invest in good graphics
Graphics play a very important role in the presentation of your pop up banner stands. Graphics consciously and even subconsciously help to imprint on the audience’ mind. Hence you need to invest in good graphics for your pop up stands. Do not compromise on quality. Bold and striking graphics will help you to bring more crowds towards your stand and increase brand recall value in the long run. Remember that your graphic must highlight your marketing message.
Add a shock or surprise element
Consumers are tired of seeing the same old stuff – Brands praising their products and talking about its features. You need to think out of the box if you want to create a stir in the market. Witty one-liners or sensational campaigns will help you to get maximum attention from the crowd. You can even use relevant get bold graphics on your pop up banners to grab eyeballs. Adding a hint of surprise element or shock value either to your campaign or graphics will not only help you get the desired attention but also put your brand in the spotlight.
Don’t cramp up your pop up display stand
Unlike pop up booths for trade shows, brand activation pop up stands are smaller. For the sake of aesthetics you must be cautious and use the space in your pop up stand carefully. Cramping up the stand with too many elements will discourage users to approach the stand. A clean and roomy pop up stand is way more inviting that a cramped up and crowded one. Hence use the space in your stand optimally and retain things are extremely necessary, only.
Good lighting is crucial
When it comes to pop up stands and even exhibition stands lighting is of utmost importance. A well lit pop up stand, any day looks more inviting and ends up attracting a lot more crowd than a dimly lit stand. You could also use fancy lights and LED lights to make your stand look more attractive. Lighting is one of the most easiest and cost effective way to enhance the look of your stand and even attract maximum attention.
These tips will help you to a great extent to enhance the look of your pop up stand for brand activation activities.