Being one of the exhibition companies in Dubai, we have noticed that quite a few of our clients struggle while working out an accurate budget for their exhibition stands while preparing for the exhibition season. As one of the experienced exhibition companies in Dubai, we have seen that exhibitors, who have worked out a near accurate budget for their exhibition stand, follow a certain pattern or formula while working on their exhibition stand budgets.
In this blog, we share some of the ways by which you can work out a reasonably accurate budget for your exhibition stand. As one of the exhibition companies in Dubai, we have many clients who seek our advice while formulating their budget for an exhibition stand. We hope these tips will help you to arrive at a correct budget which will help to save your money and cut down on wastage of funds as well as efficiently get business from clients and prospects.
1. Working out the size of your exhibition stand.
You must try to work out the exact size of the space required for each exhibition that you participate in. The exhibition stand area will vary from exhibition to exhibition depending on the numbers of visitors you expect on each day. As one of the exhibition companies in Dubai, we have noticed that the space required can be worked out if you can calculate the numbers of qualified visitors most likely to visit your exhibition stand
2. Calculating the numbers of qualified visitors.
Each exhibition attracts thousands of visitors, though you would like to have each and every visitor to come to your exhibition stand that is not a realistic wish. Most exhibition organizers have data on the profiles of visitors who attend the exhibition. You must study this data carefully so that you can calculate the numbers of qualified visitors likely to visit your exhibition stand. As an exhibition company in Dubai, we have observed that generally 15% of total exhibition visitors enter one exhibition stand.
3. Numbers of exhibition stand staff required.
In order to engage visitors efficiently in your exhibition stand, each of your stand staff will need space and undisturbed time to talk to the attendee. As one of the exhibition companies in Dubai, we have seen that usually one exhibition stand staff can fruitfully engage with around five visitors per hour. The exhibition stand staff will be able to do his job properly if he has around 4 sqm of free space around him. The free space should be free of displays and furniture, so you need to account for the area required for displays too, if done properly, this will tell you how many staff and how much space you actually need.
Calculating the number of qualified visitors likely to enter your exhibition stand, the number of exhibition stand staff required who can efficiently deal with the visitors, extra space required for display areas and furniture will give you a fair idea of how much space has to be booked for your exhibition stand. If you can work out the space required accurately then you will know what should be the perfect size of your exhibition stand and how much you will need to spend on the two most expensive elements on your exhibition budget which is space rental and exhibition stand construction, you will also know how many exhibition stand staff will be needed to run everything smoothly. If you can be sure of your budget and the knowledge that the money will be spent efficiently, then you will end up not only saving money on your exhibition stand but also get a better ROI.