Tips to Ensure a Smooth, Successful Event
Conducting an event or participating in an exhibition is huge commitment and responsibility. There are several things you need to consider before you exhibit.
To ensure that your event is smoothly and successfully executed we bring you some guidelines to follow.
Pre-defined goals – Before you venture into exhibitions or conduct an event, know and understand the purpose of exhibiting and what you expect from it. Have tangible targets and determine how you are going to measure the success of the event. Having a list of set goals will give you an idea of how to approach and organize the event whether it is networking you are looking for or increasing your client base.
Budget allocation – The next and the most important step is dedicating a budget for the event or exhibition. After you are clear with what you want to achieve, you may allocate a budget for your exhibition stand and planning. Get quotations from exhibition stand companies and pre determine the budget. Also consider ad-hoc expenses and try not to deviate from the budget limit.
Selecting the appropriate exhibition – Considering your goals and objectives, select which exhibition you want to participate in. There are exhibitions conducted for sellers, consumers etc. Select one that suits your requirement and that garners plenty of crowd. In case of organizing your own event, selecting the perfect location and time is crucial. Consult brand activation specialists, exhibition stand companies if you are new at organizing events or need guidance.
Bookings – After you have shortlisted the exhibition you want to participate in, book the venue at the earliest. Booking early will save you cost and also enables you to initiate preparations sooner with regards to your exhibition stand design It will give you the advantage of time and you could use the extra time for exhibition stand planning, promotions and marketing.
In-house team – An efficient way to ensure that everything goes as planned, without any hassles or miscalculations, is to allocate one or more of your employees to oversee and supervise the event and the exhibition stand. This way you will have a trustworthy source handling and managing the entire exhibition stand.
Exhibition Stand – Your exhibition stand is the face of your brand and company at the event. Make sure that you appoint and choose a genuine and reputed company to make or rent your exhibition stand Have meetings and brain storming sessions to determine how you want the exhibition stand to look like. Select designs and colours that compliment your product and brand image.
Marketing – Marketing your event is a very important step. Promoting and advertising about your event will bring in customers and clients. It will spread awareness about your brand and the event you are conducting ensuring that your clientele show up.
Training your employees – Your staff at your exhibition stand will act as company representatives hence select them with caution and care. Instruct your employees to be thorough professionals and courteous at the exhibition stand. Train them about the product and company, so that they may be able to answer any queries and questions thrown at them during the event.
Generating feedback and increasing database – A good way to measure and gauge your performance at the event is through feedback. Ask clients and customers that drop by at your exhibition stand, to fill up a feedback form. Keep the feedback-form short and to the point. Take their names and contact details to increase your database and follow up on the leads at the earliest.