Many first-time exhibitors feel overwhelmed when they set up their exhibition stands, the presence of large companies and much larger exhibition stand gives them a sort of inferiority complex. As one of the most experienced exhibition companies in Dubai, we can assure them that they need not worry. Even big companies with their super-sized exhibition stands started small when they started exhibiting for the first time. Rather than size, it is the content of the exhibition stand that matters. Being an exhibition companies in Dubai, we have observed that many times first-time exhibitors pull in more prospects than the larger exhibition stands, simply because their ideas were fresh and they had an innovative approach which attracted the visitors.
Exhibition Companies In Dubai
As an exhibition company Dubai, we can tell you that you needn’t be frazzled by the small size of your exhibition stand or be awed by the larger more experienced exhibitors. These few tips that we are sharing today will help even the most inexperienced novice to make a very positive impact on the exhibition floor.
- Start Small
Don’t try to copy the big guns by getting a very large exhibition stand when you exhibit for the first time. Test the waters, start small and slowly scale up as time passes and you gain more experience in exhibiting.
- Engaging graphics
As a newcomer in exhibitions, let your graphics talk precisely about who you are, how you can help customers and about your products. Avoid too much text, just stick to the salient points. Sell your brand in a big way.
- Give an experience
Be creative and innovative, use technology to your advantage and give visitors an experience that they will remember. These same people will flock to your exhibition stand at every subsequent show.
- Well trained staff
We can’t emphasise more how important it is that your exhibition stand staff should be well trained and keep your visitors happy and engaged.
- Provide a service
Give some sort of service to the visitors so that they spend extra time at your exhibition stand design so that you can interact with them longer. The service can be as small as providing comfortable seating, or some good coffee and refreshments or even a mobile phone charging station.
- Don’t skimp on gifts
Give well thought out gifts that can be used by the prospects long after the exhibition is over. The branding on the gifts will keep your company on the top of their minds.
- Use videos
Show interesting corporate and product videos which will keep your prospects engaged, you can also show daily video diaries of the show and upload them on social media platforms.
Remember to take notes of what each prospect discussed with you about their particular challenges. Follow each one of them up after the exhibition with solutions, this will help drive your sales.
These simple moves will give you the edge over other first-time exhibitors and ensure that you remain in the minds of visitors the next time you exhibit, you will see that your exhibition stand will also get a large number of interested prospects just as the exhibition stands of much larger exhibition companies Dubai.