10 Things to Remember While Planning an Exhibition
For many exhibitors, planning an exhibition is quite an overwhelming task. Too many things need your attention and without proper planning it is very likely that things may fall apart.
To make sure that you have a successful show, we bring you 10 things you must remember while planning an exhibition.
Defining your objective
Before you begin your other preparations for the exhibition, you must first define your marketing objectives. When you are clear about what you want to achieve you can plan out your marketing strategy accordingly. Every planning detail will revolve around your marketing objective and hence defining your objectives before hand is crucial.
Know your audience
Every product caters to a set of audience. It is important for you to know and understand your target audience, before you participate in exhibitions. Understanding your audience and learning about their preferences will help you pick out the perfect exhibition stand design and form an effective marketing plan for the show as well.
Selecting the right show
Once you know your audience and your marketing objective, selecting the right show is the next crucial step. There are many shows and exhibitions held across the world. Select one that has good footfall and is guaranteed to be visited by your audience. Accordingly you can book the space for your stand and even chalk out an appropriate exhibition stand design for the show.
After you have shortlisted the show you want to participate in, you must lock down a budget. Consider all factors while finalizing the budget like exhibition space cost, exhibition designer fee, booth design and display stand charges, additional services required etc. Locking down the budget will ensure that you don’t end up shelling out more money than you originally intended.
Go for a stand designer that has served good clients in the past and has a good collection of booth designs. Many exhibition stand builders in Dubai provide an amazing range of modular and custom exhibition stand designs. Select a stand designer that is known for prompt delivery and good quality products.
Exhibition Stand design
Your stand design is very crucial. Select a design that resonated with your brand image. If you intend to conduct interactive activities you will need extra space, likewise pre decide what you intend to do in your stand apart from entertaining visitors and select a suitable design accordingly.
Logistics and other services
When it comes to exhibition and your exhibition stand, you will require additional services such as logistics, a team for installation and dismantling of the stall, electricians etc. Opt for an exhibition designer or builder that will provide end-to-end services so that your exhibiting experience is hassle-free.
Underline the key message
Your marketing strategy and your exhibition stand design must highlight the key message of your marketing plan. The focus must always be on the key message during the show. This will help you to reap maximum benefits of participating in the exhibition.
Promotions will help you and your exhibition stand design to get maximum attention at any show. Pre- promotional activities will spread awareness about your show and brand and attract more people towards your stand. Indulging in the right promotional activities can help you ascertain your position in the market and increase visibility of the brand.
Paint a coherent picture
Always remember that every element, be it your exhibition stand, banners, graphics, promotional activities etc must seamlessly come together. An underlying theme must paint a coherent picture that highlights your key message and helps your marketing plan. This will help to imprint the brand image in the audience’ mind and increase brand recall value.