Exhibitors sometimes overlook the importance of the position of their exhibition stands in the exhibition hall. Premium places for the next exhibition are usually booked during the current exhibition itself. Veteran exhibitors know this, so they quickly grab all the available premium spaces well before the next exhibition.
If you want to book yourself a premium space then timing is of the essence, not necessarily buying power. If the spaces are sold then the organizers cannot give you a prime location even if you are ready to spend a large amount of money. So book your space early.
An island space is what you should try for
The Island space is considered to be the most prime among all spaces on offer at an exhibition. Island spaces are usually located in the busiest areas of the exhibition such as the middle of the exhibition floor. These places get the maximum numbers of footfalls and consist of large areas. Exhibitors who occupy island spaces are considered to be large companies which exude power and dominance, people trust them and their products. Due to the advantage of their position on the show floor, these exhibiting companies attract large numbers of visitors and buyers.
Use the space to your advantage
The advantage of occupying an island space is manifold. Due to their unique position, these spaces are not hemmed in by other exhibition stands. The booth design of an island space can make optimum use of the allocated area and also go for high designs as these areas normally do not have height restrictions. The booth design can incorporate high towers with revolving signs without going through the extra expense of deploying rigging. Such premium spaces can have mezzanine floors with extra meeting and store rooms, so practically an exhibitor can get much more space than what they are paying for.
If you are unable to secure an island space, all is not lost. You can go for an exhibition stand space near activity areas, food courts, seminar areas or the entrance of the hall. Exhibition stands at these front areas of an exhibition also get a lot of traffic and these places are good enough to position your brand and make an impact on visitors, but unlike island spaces, visitors tend to rush through these areas so you must have an astounding booth design along with great interactive activities and attentive staff to get the full attention of the visitors.