In the first part of this blog, we discussed how colour and its use affect booth design. Continuing on that theme we will reveal how colour in booth design affects your branding and also reflects cultural sensibilities.
Previously we discussed how exhibition companies in Dubai creatively use colour in their booth design. They use colour to highlight product displays and also make their exhibition stand more attractive to visitors.
In this part, we shall delve into how exhibition companies in Dubai use colour in their booth design to showcase and popularise corporate branding.
All corporate brands follow a distinctive colour scheme. These corporate colours help to further differentiate a particular brand from its competitors. Many brands are instantly identified by their corporate colours without even the logo being visible.
Using the corporate colours in the booth design helps visitors to relate positively with that particular brand. Visitors can identify the exhibition stand of that corporate from among the many other brands vying for their attention.
Having a common colour scheme between corporate colours and the main colour of the exhibition stand, helps to enhance the brand identity. Exhibitors can cleverly use their corporate or logo colours in their exhibition stand. This will easily make their products identifiable to the most casual visitor.
As these colours become identifiable with a certain brand, visitors soon become familiar with the products, logo, and name of the company. Exhibition companies in Dubai try to repeatedly use corporate colours in their booth design over a period of time.
This repeated use of the corporate colours in the exhibition stand ensures that the brand builds familiarity among visitors and a sense of trust and dependability in the market.
Colour also plays a crucial role in different countries and cultures across the globe. A colour that symbolizes happiness in one culture may symbolize mourning in another. Exhibition companies in Dubai go to great lengths learning about such sensibilities while choosing colours in their booth design.
While planning your exhibition stand for exhibitions in other countries across the world, you must keep the cultural sensibilities in mind. Working with exhibition companies in Dubai who have an international footprint will ensure that you always get the colour schemes of your exhibition stand bang on.