Over the last thirty five years we have gained a lot of experience in not only exhibition stand building but also how you can carry off a successful exhibition and achieve your goals. We want to share some of the insights and knowledge we have gained in the exhibition business so that you can exhibit like a pro each time you set up an exhibition stand.
- Set your goals
It is important to understand your goals for attending the exhibition and prepare accordingly, if you are clear about your objectives it becomes easy to decide on the path you will take. You should be clear on why do you want to exhibit, what will be your target audience and what activities you want to carry out in your exhibition stand such as product launch, lead generation, meeting your customers.
- Once you identify your goals, focus on how to achieve them
How do you get the most out of your participation in an exhibition? Just follow these simple suggestions and your exhibiting experience will be spot on. Participating in an exhibition is a unique marketing tool to help you achieve your business objectives; it helps you to generate leads, meet with your clients and gives you a chance to show new products and services to an interested audience.
- Offer something different
Research shows that a large proportion of visitors in an exhibition are information seekers. They get attracted to exhibition stands where there is a fair amount of activity and gathering. To satiate the curiosity of visitors, organizing product launches and demos is a sure shot crowd puller; try to organize small seminars, discussing the developments in your industry and how it can help them. Exhibition stands that organize entertainment and music also attract people. What about Swag? Everybody loves a giveaway, plan handouts that tie in with your product or service.
- Engage a professional exhibition service provider
It is advisable to appoint a good professional exhibition service provider while planning to participate in an exhibition. Having someone to take care of organizing all the activities before, during and after the exhibition and also to take care of staffing and running the stand and various activities you plan will go a long way towards a successful appearance and meeting your targets.
- Organize a pre-show meeting
Ensure that all stakeholders are briefed and know what is expected from whom in the exhibition stand, believe us once the show starts you will not have any time to fine tune your approach. Draw up a plan and follow it.
- Have your exhibition stand built on time
Having an efficient professional exhibition service provider ensures that your exhibition stand gets completed on time; they will assist you right from the concept stage to design, build and dismantling of your stand. This helps you save time, money and makes your exhibition stress free so that you can focus on the important job of getting more business. The experienced team from EDS ME is just a phone call away, call us and we will help you have a stress free exhibiting experience.