Selecting the perfect size of exhibition stand designs for your next show
Just like selecting the perfect exhibition stand design is a crucial decision so is selecting the perfect size of your booth. Selecting the appropriate size of your exhibition stand depends on several factors. Some of these we have listed down for you so that you can make a wise decision.
Brand image and guidelines
Your exhibition stand design, booth size and booth design ideas depend on your brand image and guidelines. The person or team you are hiring to supervise the exhibition must know and understand your brand and brand image thoroughly. If you are a premium brand, opting for a smaller booth can severely harm your reputation in the market and it can affect your brand image. Understand your market position and then decide on the booth size for your show.
The show premises
The show you are participating in is a major criterion while determining the size and even the style of your exhibition stand designs. There are various shows held throughout the world for various types of product categories and brands. There are shows featuring premium brands and shows for FMCG products and household items as well. If you are participating in a show featuring premium brands then your booth size needs to match up to the level of the show. If the show is on a grand scale we suggest you invest in a medium to big size stand to beat the competition.
Competitors
Another important criterion while selecting your stand design is your competitor’s and fellow exhibitor’s booth design ideas. To have some knowledge about the exhibitor’s participating in the same show as yours helps tremendously. Studying their marketing plan and browsing through their previous show’s images will give you a good idea of what to expect. If you competitor’s opt for elaborate and robust exhibition stands then it is very likely they will repeat the pattern. If you truly want to stand-out in the crowd you need a booth that is better than your competitor’s.
Exhibition stand design
If you have elaborate plans when it comes to your exhibition stand design or have some booth design ideas that will require ample space to be executed you will need a bigger stand. Depending on your vision of your booth and elements you wish to add in your booth you can select the size of your booth. Many exhibition stand design companies in Dubai specialize in this and can guide you accurately. Also if you plan on having more than required furniture or installations in your booth you will require a spacious booth. If you plan to conduct activities in your booth, you need ample space for that as well. For a simplistic booth design, a small booth will suffice but for an elaborate booth with minute detailing you will require a bigger booth.
Budget and crew size
Budget is the major deciding factor when it comes to your exhibition stand design and booth size. If your allotted budget permits you to have a robust stand, then you can go ahead with it. Remember you also need to buy a bigger space at the exhibition ground in case you want to go for a bigger booth. A smaller booth design will not require as much space but for a bigger booth you need more space, a bigger team and you will also need ample time to build and assemble the stand.
Based on these factors you can make a calculated decision about the size of your exhibition stand for your next show.
