In the past, we have written about how exhibition stand staff can make a huge difference to your goals of getting the ROI you deserve in an exhibition. You spend large amounts of your precious sales and marketing budgets on exhibitions, but if your exhibition stand staff are not pulling their weight, no amount of effort on getting a great exhibition stand built and creating amazing graphics is going to drive sales. We have written about ways to train and groom your exhibition stand staff so that you get the desired results when you exhibit, in this blog we will try to point out some attributes of bad exhibition stand staff so that you can recognize them at the earliest and try to change their attitude or just fire them. This way not only will you save money from being wasted, you will also save your prospects from getting the wrong impression about your company and its products.
Identifying the many different kinds of slackers at your exhibition stand and removing them will ensure that your other staff (who are doing their best to convert prospects) don’t get demoralized and you can carry on doing your work and increase your sales. So let us look at the many types of poor exhibition staff that you may have the misfortune of coming across during your exhibiting years.
The conversationalist: These types spend most of their time talking, unfortunately, their conversations are mainly with other staff members, distracting them and you lose time as they are too busy talking to entertain prospects and make sales.
Missing in action: These chaps actually don’t do too much damage by annoying clients because they are just not on the scene. They can usually be found in the cafeterias or just roaming the exhibition ground.
The narcissist: These people are more interested in their own attire and look to bother about engaging visitors. They just hang around in the exhibition stand and make no effort to go up to customers and strike a conversation with them.
The whiners: These kinds are a serious threat to the overall moral at your exhibition stand, they just keep on complaining about anything and everything, get rid of them the moment you spot them.
The recorded message: You must have had this experience at some point in your life, you call the help line of your utility service provider or your insurance company and all you get is a series of recorded messages that really don’t answer your query. These sort of staff just rattle off from a set script and show no interest in what a prospects real needs are, they just put off visitors so much that they make it a point to not enter your exhibition stand ever again.
The deceiver: These people lie about your company and products, they over promise on what you can do for your clients. They may make some sales but in the long run, they can cause serious damage to the reputation of your company.
The moron: They just occupy space in your exhibition stand and nothing else. They come ill prepared and hardly know anything about your product or brand. They avoid answering questions and on being asked a direct question they give evasive answers at best.
The examples we have shown are just a few of the kind of exhibition stand staff who can do more damage than good to your company at an exhibition. Once you gain the skill and experience of spotting such rogues early on you will be able to run a very smooth operation at your exhibition and can concentrate on building clients and relationships and most importantly achieve great ROI at every exhibition that your participate in.