We Will Help you in Participating In Exhibition
Ask yourself the right questions
Exhibitions are a profitable venture, especially when you have a definite marketing objective. Without a definite objective you end up not making the expected ROI.
You may ask how do I determine my marketing or exhibition objective.Exhibitors must contemplate the purpose behind their decision to participate in the exhibition. Whom do they want to reach out to? Detailed discussions internally about what are the objectives behind their decision to participate in an exhibition with complete clarity helps in gearing up properly for a show and lays out the guidelines whereby they can tangibly calculate their ROI.
Geographical location of the exhibition is very important:
Prior research has shown that a majority of visitors to any major exhibition comes from around 400 kms radius of the exhibition. This helps you to focus quite accurately on what to expect, the kind of market that the exhibition attracts, the industries that lie around the exhibition city, so you are well prepared to cater to your target market with products and solutions that work in that particular market.
Watch out for rival/competing exhibitions:
You must make sure that no other similar exhibitions are coincidentally taking place at the same time as the exhibition you plan to participate in. If similar exhibitions take place during or very close to the dates of your exhibition, it may affect the numbers of visitors negatively and may impact your marketing and sales plans
Try to avoid first time exhibitions
It is better to avoid exhibitions that are being launched for the first time. The exhibition organizers may be very persuasive with great statistics, attractive advertising, and low prices, but you can never be sure of the kind of attendees and companies that will ultimately come to the show. good and long track record is always the clever thing to do and quite risk-free. Participate in exhibitions that are well known and attract a good number of visitors.
Choose your exhibition stand space carefully:
Before booking your exhibition stand space, you must study the floor plan carefully. Depending upon what you want to achieve in the exhibition, you must see the flow of the traffic, whether you want to be near the entrance or exit of the hall, or do you want to be near the food court or other facilities or do you want to be near a major competitor. Avoiding pillars, blind spots, dead ends and ill-lit areas is always a good thing