We Will Help you in Participating In Exhibition
Ask yourself the right questions
Exhibitors must contemplate the purpose behind their decision to participate in an exhibition. Whom do they want to reach out to? Detailed discussions internally about what are the objectives behind their decision to participate in an exhibition with complete clarity helps in gearing up properly for a show and lays out the guidelines whereby they can tangibly calculate their ROI.
Do your homework first:
Before embarking on participating in an exhibition, exhibitors must first evaluate the shows they plan to be in. Attending the exhibitions as visitors can get you a lot of information about the exhibition. Studying the visitor patterns, the current participants, past reviews of the exhibition, studying the buying trends.
Now identify the exhibitions:
Once your homework is in place, it becomes easier for you to pick and choose the ones you feel are the right ones for you to be a part of. You now know the exhibitions attended by your target customers and what they are interested in. If you have evaluated the exhibitions properly during your homework, you will also know what products to display and which new products you must demonstrate.
Geographical location of the exhibition is very important:
Prior research has shown that a majority of visitors to any major exhibition comes from around 400 kms radius of the exhibition. This helps you to focus quite accurately on what to expect, the kind of market that the exhibition attracts, the industries that lie around the exhibition city, so you are well prepared to cater to your target market with products and solutions that work in that particular market.
Watch out for rival/competing exhibitions:
You must make sure that no other similar exhibitions are coincidentally taking place at the same time as the exhibition you plan to participate in. If similar exhibitions take place during or very close to the dates of your exhibition, it may affect the numbers of visitors negatively and may impact your marketing and sales plans
Try to avoid first time exhibitions
It is better to avoid exhibitions that are being launched for the first time. The exhibition organizers may be very persuasive with great statistics, attractive advertising, and low prices, but you can never be sure of the kind of attendees and companies that will ultimately come to the show. good and long track record is always the clever thing to do and quite risk-free.
Choose your exhibition stand space carefully:
Before booking your exhibition stand space, you must study the floor plan carefully. Depending upon what you want to achieve in the exhibition, you must see the flow of the traffic, whether you want to be near the entrance or exit of the hall, or do you want to be near the food court or other facilities or do you want to be near a major competitor. Avoiding pillars, blind spots, dead ends and ill-lit areas is always a good thing
Participating In Exhibition
Take the help of an experienced exhibition stand contractor:
Getting the services of a good stand contractor Dubai with a proven track record can be a very clever move. A good exhibition stand contractor will help you in designing your exhibition stand and the graphics. They will also advise you on the kind of shows to attend and will also execute your whole project, right from designing, printing, manufacturing, transporting and installing and dismantling your exhibition stand. A reputed exhibition stand contractor will make sure that you have a completely stress free and at the same time successful,