Participating in exhibitions is considered as one of the essentials of doing business. Due to the face to face marketing opportunities that exhibitions bring to the table, participating in exhibitions commands a large chunk of a company’s B2B marketing budget. As the global economy recovers, the numbers of new exhibitions launched is also increasing. Most companies (even small ones) cannot ignore these exhibitions and they are finding ways whereby they can maximize the numbers of exhibitions they can attend without spending large amounts of cash.
With a need to participate in exhibitions grows, many companies are abandoning the older custom made exhibition stands and moving on to using modular and custom modular exhibition stands. This clever move has not only enabled exhibitors to participate in more exhibitions but also saved them money while doing so.
Customised stands are still used by many large companies who have deep pockets, although, even among them the trend is slowly shifting towards using large custom modular exhibition stands. Modular exhibition stands give users the flexibility to change the shape of the designs for different exhibitions and at the same time, these stands can be used for a long period of time. Custom modular stands give the exhibitors the freedom to increase the size of the stands as the need arises and can also be made into multi-level mezzanine stands with meeting rooms, lounges, stores and pantries built into them.
Modular exhibition stands are easier to install compared to conventional stands and are also much lighter in weight and easy to pack and transport. This quality helps exhibitors to save both on labour, drayage and transportation costs. The graphics are printed on lightweight reusable fabrics, which can be washed and reused several times if the messaging remains constant. As and when the design of the graphics needs to be changed, all the exhibitor has to do is order a new set of graphics which get mounted onto the existing modular frames. These modular systems do not occupy a lot of space in storage and in case the exhibitor does not have the required space, all leading exhibition stand contractors in dubai have warehouses where their exhibits can be stored safely. Because of their reusable qualities, these stands are also rented out by some of the top exhibition companies at very reasonable prices, so exhibitors on a tight budget can exhibit in style without worrying about the costs.
No exhibition stand is complete without flat screens and great lighting, modular exhibition stands have built-in facilities where screens can be mounted and they have great LED lighting to highlight graphics and displays. If bought or rented from a good exhibition stand building company, then the stands can have platform flooring, carpets, and many more accessories to add to the looks of the stand.
Another reason why modular stands are making quick inroads into the exhibiting world is that these stands are considered much more eco-friendly and being constructed out of metal they are almost wholly recyclable.
Great to look at, easy to build and transport, awesome fabric graphics, reusable, reconfigurable, easy to store and maintain, eco-friendly, these are just a few of the unique characteristics of the modern modular exhibition stands. These stands can have unique designs that look completely customized; hence, it’s a no brainer why more and more smart exhibitors are going in for these stands, all over the world. If you need to buy or rent a modular exhibition stand perfect for you, all you need to do is contact Expo Display and a modular exhibition stand expert will get back to you with a great solution.
