Modular booths and why are they gaining popularity
Many exhibition agencies and marketers believe that modular exhibition booths are directly proportional to high return on investment (ROI). There is a reason why modular exhibition stands are synonymous with good ROI. Let’s explore these reasons in this blog post.
Before, we begin to list down the various advantages of switching to modular exhibition stands. Let us first, understand the concept of modular booths.
What are modular booths?
Modular exhibition stands are pre-engineered frameworks. They are designed for convenience and cost efficiency. Modular booths can be easily assembled by a small team without any technical background. The installation and the dismantling process of a modular booth is a tool-free process. It’s a small-team job that can be accomplished in minimum time frame.
The other and older alternative of exhibition stands – custom booths are traditionally made of wood. They are a good option if you seek to customize every aspect of your exhibition stand design. Over the period of years, there is a clear shift in the preference of the exhibitors, towards modular booths as compared to custom stands and here’s why
Modular exhibition stands are reusable – One of the most important reasons for the popularity of modular exhibition stands is that it is reusable. Made with aluminum, the longevity of modular exhibition stands is higher when compared to custom booths. Once you invest in a modular booth you can reuse it multiple times. The graphics on the modular booth are changeable which enables companies to use the same booth for various campaigns. With minimal maintenance, the same modular booth can be used for minimum 5-7 years without any issues.
Modular exhibition stands are eco-friendly – Unlike custom exhibition stands that are made with wood, modular booths are made with aluminum which means they can be recycled for other shows. Also, custom booths require pre and post production maintenance like carpentry, polishing, painting etc which pollutes the fairground to a great extent. This is why many show organizers across the world, refrain the usage of custom booth at their premises. There is no post production involved with modular exhibition stands whatsoever which makes the installation and dismantling of the modular booth a hassle-free process.
Modular exhibition stands are easy to install and dismantle - Like mentioned earlier, the installation process of custom exhibition stands is huge undertaking which involves drilling, wood cutting, painting and polishing. This task needs a well-trained and professional team. Whereas a modular booth is a pre-engineered structure which makes installation and dismantling process a cake-walk. Most exhibition stand design companies provide a manual and audio visual aid along with their modular booths. With a step-by-step manual anyone can assemble and dismantle a modular booth swiftly without any technical assistance.
Modular exhibition stands are travel friendly – Modular booths are designed to provide a smooth and hassle-free exhibiting experience. Modular stands are built in such a way that they can be packed in compact cases. Modular booths are extremely lightweight and with compact packaging transporting them from one place to another is an easy and convenient task. You do not need a special logistics team to handle the transportation of the booth; your in-house team can easily handle the transportation along with installation and dismantling process of the modular booth.
For the various perks and advantages modular booths have to offer, more and more exhibitors are favoring modular booths for their brands. Although custom booths do have their own set of advantages, modular booth are a practical, cost –efficient and eco-friendly option.