Making your Exhibition Success Count through Effective Tools – Part 1
Have you ever wondered of measuring your after-show success? While we are sure that you would be investing a lot of time, effort, money and labour into exhibition booth designs, various exhibition booths, and so on. But what if these are not the only elements that would get you your prospective clients? Did you ever think that you can measure the success of your exhibition through some of the budget-friendly tools?
There are various things that should be on your need list with regards to exhibitions and trade shows. While you will be looking at picking the best exhibition booth design Dubai to getting the prospective clients through alluring and engaging exhibition booth design ideas, you have to ensure that nothing remains an alien to your show success. We know and understand that exhibitions and trade shows require a huge amount of work and call for a great deal of energy to out across a stunning exhibition booth design that leaves an enduring impact on your intended interest group.
You would always be interested to join hands with the best of the industry who would offer you nothing less than a stunning booth designs and the exhibition booth design and build company that would offer you unique exhibition booth design ideas. In that case, you do a lot of research into bringing out who the best in the industry is. But what one forgets as an exhibitor is to measure the show success, which is not only crucial but should form an integral and core part of the entire exhibition business.
Your booth designers would think of varied range of exhibition booth design ideas and bring across turnkey exhibition booth. However, what is the utilization on the off chance that you can’t quantify the achievement of your show adequately! With a specific end goal to gauge the accomplishment of your exhibition or trade show, it is imperative to deliberately analyze each of the angles that incorporate exhibition booth design, crafted by your booth designers, contractors, etc
Therefore, keeping all the above mentioned criteria in mind, we understand that it is necessary to build a tool that would effectively measure the success of your exhibition show. The well-trained booth staff does play an important role here because some of the tools can be installed right at your exhibition booth and still not take any of the booth space! Well, isn’t that surprising? Yes, it is! Let us take a look at which are the basic and simple tools that you should keep handy!
Invest in lead management software
It is a face that exhibitors around the globe invest in a great looking exhibition booth design that helps to make the brand shine. On the other hand, a lot of effort and planning also goes into picking an engaging exhibition stand such as modular exhibition stands, portable exhibition stands or a portable exhibition booth, but hardly any thought into lead management software. Get your hands on some of the popular lead management software such as Marketo, ActOn, to name a few. These software create emails, follow up with the sales leads, etc.
As simple as a spreadsheet can work wonders for you
We know that spreadsheets are simple software or tools that can effectively take into account and keep a track of all the leads that come in during the exhibition show to your booth. You can train one of the booth staff to make a record of every prospective client and follow up on them after the show ends. Just how the exhibition booth design and other elements of the show are planned, even the follow up plays a crucial role here, so that your target audience does not forget about you.