How live-events like exhibitions are a great way of building brand’s credibility?
In a world that is filled with digital marketing and promotional ideas for events and exhibitions, planning for something unique that consumers enjoy is the need of the hour. It is not an unknown fact that exhibition stand designs that have incorporated digital integration lead to more number of visitor’s footfall in your stand. As per a recent survey it is seen that 93% of exhibition visitors claim that live events like product demonstrations or audio visual presentations have more influence on the minds of the visitors. Unlike the Above The Line (ATL) marketing like TV ads and print commercials, Below The Line (BTL) promotions like exhibitions integrate more of the digital stuffs. Although the digital forums like social media and other technologies continue to rule the marketing industry, there are other brand-consumer exchanges as well that help in building a stronger brand presence at an exhibition. In-person events like exhibitions are not only a key aspect in driving core marketing metrics but they are also an important element that creates a unique brand identity. All-in-all, these marketing activities embody a large number of marketing fundamentals that most of us often forget or miss out on. So exhibiting with exceptional exhibition stands has a strong impact on your consumers and also lets your brand stand apart.
Let us look at how live events like exhibitions boost your brand’s equity
It is often seen that live events directly and effectively impact the key performance indicators of marketing and promotional activities of your brand. According to a report by a reputed business school, exhibitions and events have a positive influence on the brand’s equity and change any pre-conceived notion of consumers about a specific brand. It is through an exhibition that you showcase your brand through exhibition stand designs and look forward to communicate the key message of your brand. It is through these elements like exhibition stands and booth design that the visitors have a brighter image about your brand and they remember you even after the show ends. Exhibitions are successful in engaging the visitors instantly therefore building a strong brand-consumer association. The exhibition stand designs are successful to captivate the consumers, while the well-trained booth staff helps in interacting with the prospective clients. The people who visit the show are the specific target market of the brand and therefore, it is only through a platform like exhibitions and live tradeshows that you get to personally interact with the buyers.
Integrating technology in your exhibition stands
As event marketers, we should not forget that the technology plays a very crucial role in targeting the right consumer market and then helps in converting the prospects into sales leads. While it is true that live events like exhibitions are vital in building brand identity, it is also necessary to understand that when coupled with the right technology, exhibitions reach a new height. You must have spent a lot of time and money in getting the right exhibition stand design for your show but have you tried to incorporate technologies like Augmented reality, artificial intelligence, Virtual Reality, project mapping, 360 video, to name a few? These are the technologies that are becoming increasingly popular for exhibitions and lead to a large number of footfalls in your exhibition stand. Whether you are exhibiting with modular exhibition stands or portable exhibition stands, integrating digital technology can have greater impact on your stand visitors.
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