5 Latest Trends at Exhibitions
Innovation is the key to success be it in marketing strategies or exhibitions. When the competition is tough, you need to think out-of-the-box and stay relevant in the market. It is difficult to keep up with every trend in the market and to help you with this we bring 5 big trends at exhibitions, right now!
1.Data Accumulation
The latest trend in the exhibiting world that is proving to be highly beneficial for exhibitors is on-site date capture. Data accumulation gives vital information to exhibitors about what exhibition stand
Dubai are keenly participating in understanding on site data accumulation process and using it to reap maximum benefits during exhibitions.
2. Modular Exhibition Stands
With changing times, exhibitors are rapidly switching from custom exhibition stands to modular stands. Over the years modular stands have got a drastic makeover and many modular stands look more appealing than their custom counterparts.Exhibition stand contractors in Dubai highly recommend modular stands over customs. Modular stands are not only easy to install and dismantle but they instantly make the stall look classier. A modular stand is a feasible option when you want a stand at a short notice. Also it gives high return on investment since you can use a modular stand several times for various shows. Due to its practicality, sleek looks and functionality modular exhibition stands are most definitely the future of the exhibition industry.
3. New Technology
More and more brands and companies are trying to incorporate the latest technology in their exhibition stand design. This is not only the easiest way to make your stand look futuristic but also it is a real crowd pleaser. One of the many exhibition stand ideas that are popular right not is installation of touch screens. Touch screens tend to attract a lot of crowd from age groups. You can feed informative data on the system and let users access it. Virtual reality is also trending at exhibitions. It appeals to the younger age group and helps to retain customers as well. You can seek help of exhibition planners and incorporate suitable technology at your exhibition stands that will resonate with your brand image
4. Lounging Areas
Another popular trend in exhibitions right now is to have a dedicated recreational space or lounge in the exhibition stands. The idea is to create an informal environment wherein your customers can spend some quality time. This will help you to retain the audience and turn them into customers. It also leaves a positive impression on the audience’s mind. exhibition stand builders recommend this idea as well. You can have recharging ports so that that your customer’s can charge their phones and tablets, you can also serve refreshments to create a positive environment. Off late, exhibitors are going out of the way to make their lounge areas more comfortable and welcoming than their competitors. This is definitely a trending concept at exhibitions lately.
5. Social Media Engagement
Social Media Marketing is hot right now. From established companies to start –ups everyone is making the most of social media. Many exhibitors have now started installing photo booths with hashtag banners in their exhibition stands.This encourages users to click pictures in your booth and post them on their social media profiles. You can also ask customers to tag the location of your show, indirectly spreading awareness about your show. A good way to promote your brand and also get some valuable organic feedback is to ask your visitors to write a quick review about the show and brand on their social media platforms. Social media engagement can help your brand in more ways than one and exhibitors are now beginning to use this to their benefit.
With the help of these tips and trends you can create a huge impact on the audience. Incorporating these concepts will help you shine out any show and exhibition.