Being a veteran exhibitor can be a big advantage. After exhibiting successfully in a series of exhibitions over a period of time makes you a pro exhibitor, you can now market your products, forge relationships, get a lot of leads and generally get maximum ROI from your face to face marketing efforts. The flip side of this is that many of us tend to get complacent about our exhibition participation. The exhibition stand design can look the same at every show if the graphics and designs are not changed periodically, the staff may get bored and jaded by talking about the same products year in and year out and visitors may stop entering your exhibition stand knowing that you will be talking about the same things that you did in the last exhibition. You may be dangerously close to becoming irrelevant among your competition on the exhibition floor.
To keep away from this pitfall, it is always a good move to keep on evolving so that your brand and your exhibition stand remains relevant to attendees at every appearance that you make. To remain relevant all you have to do is keep your mind, eyes and ears open at all the exhibitions that you attend, so that you remain up to date with all the latest developments and innovations that take place in the exhibition world so that you too can emulate changes in your exhibition stand design from time to time. As one of the leading exhibition companies in Dubai we have observed that by following some simple steps your exhibition stand will always be on the top of the minds of attendees.
- Remain curious.
By remaining curious and questioning everything you will always be on top of all the developments taking place at each exhibition.
- Walk around the exhibition floor.
Take several rounds of the exhibition floor, note what your competitors are doing and what new competition you may face and change your strategies accordingly.
- Which exhibition stands are attracting the most visitors and keeping them.
See for yourself which exhibition stands have the largest crowds and find out the reason behind it, see why they are retaining visitors for a longer time so that you can adapt and change.
- Check out the exhibition stand staff.
See how the staffs at other exhibition stands are interacting with the attendees, see if your staff is doing everything necessary to attract and retain visitors. If not then evolve a new training strategy based on your observations.
- Happening activities.
See what activities are getting maximum attention from the attendees, what new technologies are being used by other exhibitors to keep the crowds engaged, then adapt accordingly for your next exhibition.
- Observe the visitors.
See what exhibition stands and graphics get instant attention from the visitors and which exhibition stands are being completely ignored. Observe and note the differences between these two kinds of exhibition stands and make changes in your exhibition stand if necessary.
By simply walking around the exhibition floor you can get many insights on what are the things that are keeping the visitors attention levels ticking. After you have seen the other exhibition stands you can easily make any changes in your exhibition stand design or strategy, so that you remain constantly relevant to most of the visitors who attend the exhibitions you participate in.