Importance of a good booth design
Representing your company or brand at any show or exhibition, is not as easy as it may seem. Most shows and exhibitions are thronged with various brands competing neck to neck to win over the visitors. Exhibitors adopt innovative techniques to grab the attention of the audience in every show they participate in. Attracting the visitors towards your exhibition booth in a very short window of time is a rather difficult task to accomplish.
There are more than a hundred exhibitors at any given exhibition and due to the time crunch and short attention span, an average visitors doesn’t visit every single exhibition booth at every show. This makes the competition even tougher and makes it even more important to impress your visitor from the word go. An effective and smart way to impress your visitors at first sight is by creating a unique and interesting booth design. Your exhibition stand is the first thing the visitors notice about you and if your booth design ideas fails to impress the visitors, there is a good chance that the visitor might skip your booth altogether.
This is one reason why exhibitors and exhibition design companies put so much effort, time and money in booth design and booth design ideas when it comes to their exhibition presentation. Your booth design must not just be eccentric and noteworthy it must also reflect your brand image. Sure, an exclusive stand design will be remembered long after the show is over, but it will be remembered for all the wrong reasons. There is no point in being remembered for the shock value unless it does something for your brand image. In the end, you want your brand image to be imprinted on your visitor’s mind more than anything else. If your booth design ideas don’t help you to achieve your marketing goals then your investment is down the drain.
A good booth design must be an advantageous combination of eccentric elements and elements that reflect core brand values. Create a design that suits your brand image and mirrors your marketing campaign. You need your audience to remember your exhibition booth and associate it with your marketing message. Incorporating important elements synonymous with your brand can help too. Be it installing your brand mascot or highlighting your tag line, small efforts like these can help your brand tremendously as well. Subconsciously it will help your visitors to connect the pleasant experience they that at your exhibition stand with your brand.
Your booth design is an integral part of your exhibition and if done correctly it can help to create a massive impact on the visitors and strengthen your brand position in the market.