Exhibitions are considered to be a major part of below the line marketing and a dominant contributor to sales. Though exhibitions play such an important role in the sales circle, it is surprising that many companies fail to communicate properly from their exhibition stands. Being one of the exhibition companies in Dubai, we have seen exhibitions and exhibition stand from the point of view of a visitor as well as an exhibitor.
Doing our job on the exhibition floor we have noticed that many companies do not give a serious thoughts towards their exhibition stands, considering that the exhibition stand is a silent but very visible sales force in an exhibition.
The main focus while designing an exhibition stand should be that of communicating clearly about your brand and send across your theme message in such a way that every visitor can understand what you are trying to say the moment they see your exhibition stand. In a way, your exhibition stand should be a very important member of your sales team in an exhibition.
Well Designed Exhibition stand In Dubai
A well designed exhibition stand should exude what you are and how your products can help clients. If designed properly your exhibition stand and branding should remain on the top of a client’s mind once he is back in office, so that he gets in touch with you the moment he has a requirement for your product.
Like a member of your sales team, your exhibition stand must be as interactive as possible, something like an actual sales person. Your exhibition stand should be able to immerse the visitor into your brand and products. The experience of each visitor to your exhibition stand should be memorable so that they remember your brand and products long after the exhibition is over.
Like a friendly sales person, your exhibition stand must be open and inviting, a well lit, clutter free exhibition stand with graphics that are well designed and informative always makes an impact on the visitors. The text on your graphics inside your exhibition stand should read well, a visitor should be able to grasp what you are all about in less than a minute.
The size of your exhibition stand also matters. If you have to show the size of your company and the market share of your products, then you must decide on the size of your exhibition stand very carefully. Too small, then the perception will be that your company is a bit player, or worse still that your company is going through a bad patch financially.
To be able to get your branding and exhibition stand design just right, it helps if you observe your exhibition stand from the point of view of a visitor. If you are able to see your exhibition stand from a neutral position, you will know what elements you need to incorporate into your exhibition stand so that your brand always remains the hero.