Effective Communication for Maximum Roi
Whenever I visit an exhibition, I just can’t help noticing that at many of the exhibition stands, exhibitors don’t approach the visitors very readily. Companies spend large sums of money to participate in exhibitions and consider exhibitions as an important B2B and B2C sales exercise. Adding customers by approaching the hundreds of prospects that visit the exhibitions is the prime reason why companies build large, beautifully designed exhibition stands. If expanding the customer base is one of the primary purposes of exhibiting, then why don’t the staff manning the exhibition stand do their job of approaching and talking to prospects, isn’t that why they are there in the stand in the first place? do their job of approaching and talking to prospects, isn’t that why they are there in the stand in the first place? Isn’t this an considered basic exhibition etiquette?