Climate change is a reality at least that is what all the environment experts and world bodies tackling climate change have been saying for some time now. As responsible global citizens, everybody must play a part in preventing environmental damage so that the impact of climate change and global warming can be reduced. The exhibition industry is also waking up to this problem, the exhibition industry has traditionally been seen as environmentally unviable, and ways to make the industry more sustainable is what exhibition companies have been working on for some time.
As an industry, the exhibition business has always left a large carbon footprint due to the build and burn aspect of the exhibition stands, but all this is changing, as more and more exhibitors realize the adverse effects this form of exhibiting has on the environment. As awareness grows, companies are shifting towards a more sustainable form of the exhibition stand. The focus on custom exhibition stands that can be used only for a single show has been shifting towards reusable custom modular exhibition stands for some time now.
Reusable and recyclable modular exhibition stands
Modular exhibition stand systems have been making a steady inroad into the exhibition stand industry; these modular systems are built to last for a long time so a company can plan long term exhibiting campaigns without investing in a new exhibition stand for each exhibition. This way they not only save on costs but also reduce the environmental impact their exhibition stand shall make in the long run. Modular exhibition stands are made from materials that are almost entirely recyclable, hence leaving a positive impact on not only the environment but also on the exhibition budget.
Eco friendly graphics and lighting means a smaller carbon footprint
The graphics used in modular exhibition stands are printed on environment friendly fabrics that can be reused several times and are also washable. The modular exhibition stands are easy to transport and pack compactly in carry cases, this means lower transportation costs and fewer vehicles are required to carry them, LED lighting, combined with the easy portability of these stands means they leave a lower carbon footprint.
Another way of reducing the impact of exhibitions on the environment is the way exhibitors can re-look at the giveaways they stock at their stands. Moving away from traditional swags such as brochures printed on paper or other gifts that have a short life and have to be thrown away. Investing in gifts that can be reused and recycled after their lifecycle can contribute in a big way in reducing the adverse impact that exhibitions can have on the environment. These giveaways can be used by the visitors for a long period of time and the branding and messaging on them is a great way to be on top of their minds every day.
Many companies are adapting to a more environment friendly approach in the way they exhibit. Also, many major exhibitions are laying down norms that compel exhibitors to go for an eco friendly exhibition stand. In the long run, companies realize that by going in for an environmentally responsible exhibition stand they stand to gain by saving money both in their stand construction expenses but also get tax breaks that are available for companies that adopt a green policy.