Exhibitors lay a lot of emphasis on how their exhibition stands should be designed, they want their exhibition stands to bring out the best in their products and brand. In our attempts to nail the best possible designs, we often forget the important role that illumination plays in the ultimate look of our exhibition stands.
Don’t underestimate the importance of lighting
No exhibition stand design is complete without proper lighting. The product displays, graphics, branding and the entire look of the exhibition stand depends on how we have lit them up. How we light up our stand depends on what we are trying to say and also the thought that has gone into the design of the stand. Good lighting can be an excellent communicator along with the power to get the attention of visitors in a busy exhibition.
Build in lighting into your exhibition stand design
Good lighting design takes into account all that we want to convey to the visitors, it can give a feeling of welcome to an onlooker and entice them to enter the exhibition stand. Products on display can be highlighted by lighting and you can get visitors to focus on particular products you want to promote by using lighting techniques.
Creating a positive impact
The exhibition stand itself becomes more attractive with the use of appropriate lighting design. Using an illuminated logo, suspended from a height gets the attention of visitors from a long distance away. Using gels with your logo colors on the façade of your exhibition stand gets the attention of visitors, these sorts of colorful lighting effects makes a positive impact on the brains of the viewer and makes them want to take a closer look at your products.
Makes people open up to conduct business
Highlighting graphics with focused lights guides the visitors to read the messages and see the visuals that you want them to see. Giving a wash of colored or bright lights to your exhibition stand brings a touch of flamboyance and elegance to it. Mood lighting in the meeting rooms and lounges relaxes visitors and makes them more forthcoming to discuss business and buy products.
Take advantage of new technologies
With the advent of new lighting technologies such as LED, it is now even easier to use appropriate illumination. These lighting technologies consume less electricity and have a long life making your exhibit more attractive and ecologically responsible. The low consumption of electricity and long lives of these lights mean that you save on your energy and accessory costs in the long run. Appropriately used, lighting can create a positive image of your brand and can be a great mood enhancer, helping you to get the desired results out of your exhibition.