Sometimes while planning on participating in an exhibition we spend a lot of time, thought and money on the designing and construction of our exhibition stand, the messaging we want to carry, the exhibition stand graphics, planning logistics etc. that we often forget how important it is to give the right gifts to the attendees who visit our exhibition stand..
Giving a gift to visitors makes them want to reciprocate our gesture by placing orders and agreeing to follow up meetings that may ultimately result in sales. A good corporate gift helps us to connect with our target customers and also boosts the value of our brand.
A corporate gift handed out at an exhibition stand should be able to connect our brand and products and ultimately be of high recall value to the recipients. The idea is not to overwhelm the visitor with the value of the gift but to create a bonding with your customers and your leads to your brand and products. Mobileum a cell phone technology firm handed out high-quality blue tooth selfie sticks at their exhibition stand at the Mobile World Congress, this gift instantly tied the brand with mobile phone technology and the large branding space on the device kept on reminding the recipients about the company ultimately leading to high-value lead generation.
Although there is no sure shot formula to what makes a perfect gift to be given out at an exhibition stand, we would like to share a few tips on what can make a gift a great brand ambassador for your company and brand.
- Think quality:
A high-quality product does not necessarily have to be very expensive, a good T-shirt or a multi charger can be a gift that is valued by the recipient as these products have practical value and ample branding space for you to send out a clear message.
- Long lasting:
Your gift should last long so that the recipient uses it for a period of time, it should not fall apart in a couple of weeks or worse still end up in their trash can the moment they reach their office.
- Brand visibility:
Your gifts should have a sufficient amount of branding space so that you can have a clear message on it, remember if you give a gift that will be valued along with a very visible corporate message you will be on top of your customers recall list.
- Know your customers:
You must have a clear idea of what your clients need and plan your gifts accordingly. Putzmeister a German construction machinery manufacturer hands out toolkits to its visitors at their exhibition stands, while Google hands out smartly designed T-shirts as they deal with young techies.
- Think practicality:
Gifts that are practical and used almost on a daily basis by the recipients bring the biggest value. A satchel, a good quality penknife, anything that people like to use every day at their office or homes makes a perfect gift.
You must try to give out gifts that will speak of your brand value and usefulness of your products. Gifts that are valued by their receivers, given out from your exhibition stand should be a practical representative of your company and be able to create a bond between them and your company.