Expo Display has been helping clients in the MENA region to exhibit successfully and giving them many ideas on how to keep their visitors engaged and interested in their products at their exhibition stand. In this blog, we attempt to share some of our experience with you on how to keep your visitors fascinated with your brand and products at your exhibition stand during a busy show.
Companies exhibit their latest and best products at exhibitions, they also use exhibitions as marketing and branding exercise, as exhibitions offer a great chance to meet and interact with customers face to face at a very personal level. But the fact is that many exhibitors seem to forget that they are at an exhibition to meet and engage people. Visitors at your stand are what makes an exhibition a success and gives you the required ROI. Exhibitors do everything possible to get visitors to come to their exhibition stands. These pre-exhibition publicity exercises (both online and offline) usually delivers a large number of visitors to their stands, but are they doing enough retain these visitors in their exhibition stands and more importantly ensure that these prospects remember their brand and products after the show is over, or take a decision to make a purchase at the exhibition itself.
Exhibitors are always on the lookout for new ideas
Exhibitors are an innovative lot, they catch on to new ideas and trends in exhibiting pretty fast, but many times we have noticed that they fail to keep their visitors captivated enough in their stands once the visitor reaches the stand. Visitors at exhibitions are always pressed for time, they have to visit a large number of exhibition stands, meet associates and also take conscious decisions to make purchases of products for their businesses. Typically a visitor stops by a stand for about 20 seconds, so as an exhibitor you have to take advantage of this fleeting window of opportunity, where you can get a visitor to stop by for a longer time so that you can approach them, and most importantly try to get a visitor to take interest in your company and the products that you are promoting.
Stand staff play a key role
To keep visitors engaged in your stand, the first step is to make them feel welcome, for this to go right, you must make sure that every member of your exhibition stand staff should be well trained as well as motivated. The staff must be made to feel entitled so that they take a personal interest in meeting and engaging with visitors. Every member of the staff should make the visitor feel welcome and comfortable and the visitor should be made to feel that they can freely talk about any issue regarding the products, or make suggestions on how you can improve your products or service which will address the prospect’s needs. The staff should focus on each individual visitor, and in-case you are caught in the middle of a very busy hour, the staff can send the extra visitors to other exhibition stands that would be of interest to them and fix appointments when they can come back later to see your product demos and listen to that all important sales talk. This gives you an insight into what the visitor wants and you can prepare yourself beforehand on how to take the conversation forward.
A good gift is worth its weight in gold
Nothing entices a visitor more than a good giveaway, of course only if the gift is well thought out and not some cheap trash because then your gift will end up where it belongs, the nearest trash can. Gifts given out at your exhibition stand can play an important role in the way your prospects view your brand and the opinion they may form about your products. A good gift may be a bit more expensive than just a key ring or a pen, but you must remember that many prospects tie the quality and value of the gifts they receive with their perception of your brand. A thoughtful gift that can be useful to your customers will also prompt them to not only thank you, but will also get them to think how they can reciprocate you, and they will reciprocate your generosity by staying longer in your stand and giving a lot more attention to your sales talks and they are more likely to recommend your products. So as an exhibitor you must give thought to your giveaways and a good gift will help your customers to remember you long after the exhibition is over.
Use technology to your advantage
The clever use of technology is another innovative way to keep your visitors engaged in your exhibition stand. People love to use and experience technology. If you can put together a really mesmerizing technological experience at your stand then you will have visitors lining up to spend time with you. A normal product demo can turn into the next level of enhanced experience if you use augmented reality to show your product. A virtual tour of your manufacturing facility with 3D effects will keep your visitors transfixed. There are many interactive programs that can be used to enhance the experience of your visitors at your stand. If visitors get to directly engage with the various technological tools at your stand they are much more likely to interact with you and also want to use your products.
There are many ways by which you can keep your visitors engaged at your exhibition stand; combining different ideas can make for a richer visitor experience. If your visitors can be made to have a good time at your stand then they will always be receptive to what you want to tell them and much more likely to try out and buy your products.