Exhibition Stands as Brand Boosters
Exhibitions stands are expensive, for attendees, exhibitors, and organizers. Then why are they still relevant? Simply put, it’s because people consider face to face interaction authentic, unlike the perfectly lit photos or correctly composited videos that companies and exhibition shows often promote on their social media feeds.
Furthermore, attendees often attend the exhibitions for the experience. Exhibition shows are often hubs of novelty and innovation. Walk into any show in Dubai, exhibition stands all around you will be employing the latest marketing methods to command attention and attract visitors. Exhibition shows are also a great place for businesses and professionals to stay active within their industry and keep up with the latest developments. So there are some clear benefits that exhibition stands provide businesses that are looking to increase their business and brand presence.
Improved brand presence
An exhibition stand’s design is like the portfolio of the company condensed into an elevator pitch. Not only is the design suppose to attract attendees and present the company image in a positive light. If the company is relatively new it is suppose to convey to the onlooker exactly what the company is all about.
Exhibition stands that are able to achieve this will manage to not only get a large footfall of attendees that know about the brand. But also, leave the stand with definite brand recall that will last long after they have left the show.
Furthermore, having exhibition stands in UAE, Europe, or the United States of America are still considered a popular form of networking among businesses. Big companies like to discover innovative start-ups that bring something new to their industry. So, by participating in an exhibition show you let your industry known about your brand and by extension your customers.
Acquire new leads
Digital marketing has its place in lead generation. But, when it comes to acquiring a sizeable amount of high-quality leads, exhibitions still remain effective choice. Exhibition stands in a Dubai show or any other show in any other region are going to attract more relevant leads than e-mail marketing or the outdated door to door marketing.
This is simply because exhibition shows are attended by professionals and businesses that are already interested to see what the show has to offer. They are interested in the show because, it is relevant to their industry.
This instantly helps businesses that have exhibition stands at the relevant exhibition show, because they get access to attendees that are looking to strike partnerships with new companies. And see what their exhibition stands have to offer.
Gain exclusive insights
Exhibition shows are ideal hubs for gaining new information, new innovations, and new interactions. The lazy way that start-up businesses tend to create keep themselves updated is through social media and the blog posts. It might seem like a safe way to test the waters before your business is ready for the spotlight. But that perception is wrong. Most of the action happens at exhibition shows itself, behind the polish of social media and politically correct blog posts. Businesses that participate in shows with their Exhibition Stand Builders in Dubai or any major show in world benefit in twofold:
- They are able to gain the latest information from guest speakers and key influencers. Even further interaction becomes possible
- They are able to connect with businesses that can offer services, which compliment their own and come to an immediate business arrangement
So, business participating in shows with their exhibition stands, gain a decisive edge in terms of knowledge and networking.
In conclusion, these three benefits leads, brand presence, and industry insight make exhibition stands a powerful marketing tool. Since they can help businesses get a solid foothold in their industry and by extension their customers.