When participating in exhibitions, companies have a very defined purpose, they either want to promote their brand, or sell their products, or want to penetrate into a new market, or they want to engage with their current clients, or they want to meet prospects. Their goals may vary from exhibition to exhibition but one thing remains constant, and that is how they get their exhibition stands designed so that they can tie in their presence in an exhibition with their desired goal for that particular show. A perfect design ensures whether an exhibitor will meet with success or failure at the exhibition.
Striking a right balance
When designing their exhibition stands companies can choose between a unique, flamboyant, visually attractive design or go for a subdued, functional and cost efficient design. The trick is to have a balance between flamboyance and understatement. A visually vibrant design will definitely get a lot of attention but visitors may get lost in all the many visual stimuli and miss out on the products and the specific messaging. A low key minimalistic design, on the other hand, may fail to attract the desired numbers of visitors and the exhibitor may feel frustrated by the lack of attention they get. If the exhibitor can draw a balance between these two types of designs then they can have the attention of visitors as well as get visitors to focus on their products and messaging.
Every element combined to give the full picture
A well-designed exhibition stand should have attractive graphics as well as have the ability to draw the attention of visitors towards the products on display. Properly designed lighting, comfortable furniture and flooring, all add towards an exhibition stand’s overall attractiveness. The graphics should be visually pleasing and not jarring on the eyes, visitors should feel compelled to look at the visuals and read the messages. Many other factors such as multimedia, sound, shape of the exhibition stand, interactive technology, all have to merge together with a central message or theme, easily understood by visitors to create a perfect balance in the exhibition stand design.
If possible, leave it to the professionals
Professional exhibition stand designers and contractors understand the subtleties in exhibition stand design best, due to their constant exposure to exhibitions and exhibition stand designs. As an exhibitor, it always makes sense to leave the complex job of designing to the pros. Expo Display has a team of well trained, internationally exposed professional exhibition stand designers, contact us and our experienced exhibition stand designers will design your stand so that you can leave a big impact on the exhibition floor.