Exhibition stand design ideas and why choosing the correct ones are important
Let us first understand what design means when speaking about exhibition stands.
Many think that an exhibition design plan is limited to the colours and graphics of a booth. But, that’s not true. An exhibition stand’s design and build has to even consider features such as booth shape, how the exhibition booth displays to space constraints and what type of utilities or giveaways will increase brand engagement.
To choose an exhibition design that suits your brand image and marketing goals can be quite a conundrum. Unless, you’re acquainted with an exhibition designer it can be frustrating to feel satisfied with any design you choose. We often use our intuition, when picking a good booth design. But the reality is that there is a clear process behind choosing the correct ideas for your stand design. Prior to using our own intuition and business experience to list all the exhibition stand ideas our brand needs. We need to follow certain steps to achieve clarity for the kind of designs suitable of our exhibition stand.
Firstly, it’s necessary to have clear objectives. You need to be clear about what is it that you aim to achieve at the exhibition. This should be the first pillar that influences your exhibition design. Objectives allow you to filter out any ideas that don’t promote or match your business targets. An additional benefit that comes with having clear goals is that you can track whether or not these are being met by your marketing strategy.
Secondly, it is crucial to know the target group that is likely to visit your exhibition stand. Their preferences should be the second pillar that will influence your booth design. The age, gender, job title, influence of the company that they work for, and the jargon used by their industry will all help you to determine a bullet proof marketing plan and even aid in selecting the perfect design for your audience.
Matching your exhibition design to meet the needs and preferences of your target audience will give your exhibition booth an edge over the competition.
The third most important pillar would be your budget and operations cost. These will definitely affect the scope of your stand design. Many exhibitors fall into the trap of planning their exhibition booth design, before finding out the costs for utilising props and devices that would match their booth design. Good design isn’t cheap or easy to build. Even reputed exhibition stand design companies in Dubai know that having an in-house team of designers is a more profitable investment for the long term than outsourcing.
But the good news is that some excellent exhibition stand ideas can be pulled off without resorting to more expensive gimmicks. Cost effective tricks such as use of seats for visitors or giving a carry bag as a giveaway, result in an effective level of brand engagement. Even if budget is not a constraint, you should only utilise new-age exhibition tricks, if they match your business objectives. An exhibition stand that is about food will benefit less from an hour-long AV presentation then it would from giving fresh packaged samples for promoting its brand.
The above information should serve as good road-map to guide your exhibition stand design ideas. This will ensure that you save time and money when you communicate with exhibition stand contractors in Dubai.