Exhibition stand design and its impact on footfall
Exhibitions are a tough terrain to gain maximum attention from the crowd and be the start of the show. With so many brands, with the aid of experienced marketing professionals, showcasing at the exhibition it is rather a challenge to get noticed. Every brand puts their best foot forward and incredible effort in their exhibition stand ideas and stand design to ensure that they get maximum attention from the visitors. It sure is difficult to stand out in the crowd at exhibitions but if you succeed in doing so, you can be assured to gain maximum benefits.
At exhibitions, you get exposure to a concentrated set of audience. These visitors are a valuable lot because they are definitely interested in purchasing and more so because they are specifically interested in your product category. Exhibitions can help you create a unique and distinctive identity for your brand in the market. It helps customers to get acquainted with your brand and even build a strong connection. Direct communication with the target group increases brand credibility in the market and indirectly promotes brand loyalty. Your target group gets the opportunity to interact with you and clarify their doubts about the product. This helps the brand to portray itself as a consumer oriented brand as well. To avail these benefits your exhibition presentation more specifically your exhibition design must be game on.
Most brands and companies believe that just presenting their brands at exhibitions is more than enough to extract the benefits of exhibitions. More than a hundred of companies showcase their brands at any given exhibition. In Dubai, it is all the more difficult, since the brands presenting at exhibitions, take extra measures to ensure that their stand design is better than their contemporaries. To beat the competition and make your brand the star of the show you need to invest in a good exhibition stand design. There are exhibition stand companies in Dubai that undertake projects and begin work months in advance to ensure that the clients get what they desire.
An ideal exhibition stand design can make your job of attracting visitors to your exhibition booth way easier. You get a short window to grab the attention of the visitor and when you invest in an exhibition stand design that is exclusive and impressive you succeed it pulling the crowd towards your booth. Once you have the attention of the visitor, half your job is done and the rest depends on your sales staff. It has been proven over the years that a good exhibition stand design increases footfall. It is the first thing that the visitor notices about you and if he is impressed by what he sees, he consequently enters your booth.
Creating the perfect exhibition stand design requires attention to detail. Not only does it have to be striking but it also needs to be relevant to your brand. Creating curiosity with your graphics or adding a shock value or a surprise element in your design definitely helps in getting noticed but if the visitor cannot associate your stand design and graphics with your brand image, it won’t create the desired impact on them and as soon as the visitor leaves the exhibition, he is likely to forget about your brand. A good exhibition stand design must be a great combination of your brand guidelines and marketing strategy. It must highlight your key marketing message and imprint it on the minds of the visitors. At the end of the day you want the visitor to associate the grandeur and eccentricity of your exhibition stand with your brand.