Visitors attending exhibitions are a harried lot, they have been trudging the exhibition halls since morning and they have been flooded with an unending barrage of sensory signals. Soon the average visitor is too bored and tired to make an effort to enter your exhibition stand and listen to another sales pitch.
As one of the leading exhibition companies in Dubai, we have enjoyed a ringside view of visitor behavior in exhibitions. As one of the exhibition companies in Dubai, we have seen how a majority of visitors get into a stupor after walking the exhibition floor for a while and avoid entering exhibition stands. We have also seen how some exhibitors buck this trend and get visitors all through the exhibiting period.
As an exhibition company in Dubai, we would like to share our observations in this blog, which will help you to exhibit better and get even the most jaded visitor to take an interest in your exhibition stand and visit you so that you can talk to them about your brand and products.
Humans have a tendency to get attracted to motion, this is part of our human instinct. Exhibitors who use motion in the form of films on large video walls, moving signage, product demonstrations, working models, etc. get more visitors compared to other exhibitors.
Use of colour
Exhibition stands that have used bold colours in their designs and large colourful graphics automatically get the attention of visitors. Graphics play a key role, attractively designed graphics with large visuals and catchy slogans make visitors curious enough to enter those exhibition stands.
Exhibition companies in Dubai always advise clients to handout useful gifts, distributing gifts help get a lot of visitors. Get your exhibition stand staff to talk to these visitors about your products and note down their details before handing out your gift.
As one of the exhibition companies in Dubai, we have seen that exhibition stands that have friendly staff tend to get more visitors. Train your staff well and keep them motivated. Give your staff adequate rest so that they are always fresh and welcoming to the visitors.
A snack break
Exhibition companies in Dubai know that people of the Middle East are very hospitable, here it is a tradition to offer visitors refreshments and beverages in the exhibition stands, unlike many other regions. If you can offer refreshments to the visitors at your exhibition stand then you will get a lot more visitors.
If your exhibition stand has comfortable seating where a weary visitor can take a short break from all that walking, you will get an above average footfall and get more leads.
These are some of the key observations that we have made while helping our clients exhibit successfully as one of the exhibition companies in Dubai. These trends are common worldwide, if you adapt to these exhibiting trends then not only will you get a lot more people to visit your exhibition stand, you will also make a lot more business deals.