Eco friendly exhibitions – Why and how
Major brands across the globe are the flag bearers of the ‘Green initiative’. With global warming knocking on the door, it is only fair that companies take responsible actions when it comes to production and even promotion of their brands and products. The consumer now, as well, is smarter than ever. Companies that are actively going green get major spotlight and are applauded for their eco-friendly initiatives by contemporaries and consumers as well.
If you are planning to go green at the next exhibition you are participating in, then here are some ways you can adapt eco-friendly ways for your show.
- Switch your modular exhibition stands – The most common way to go green, that several companies adopt is switching from custom exhibition booths to modular exhibition stands. Custom exhibition stands involve woodwork, polishing, painting that pollutes the environment. This is why seasoned exhibitors switch to modular exhibition stands. Modular booths are pre-engineered systems that are made with aluminum and other sustainable materials. Modular booths can be reused several times and hence are cost efficient in the long run. Switching to modular exhibition stands not only will project your company as socially responsible but also offer high return on investment.
Switch to LED lights – Probably one of the easiest and cost efficient ways to conserve the environment and save electricity is switching from incandescent, halogen and compact fluorescent alternatives to LED lights. LED lights consume approximately 80% less energy. When you use LED lights at your exhibition booths and make them part of your exhibition presentation, you reduce overall carbon dioxide emissions. These small changes can help brands and companies to considerably reduce their carbon footprint, thus boosting the company’s reputation as environmentally conscious as well.
- Reduce travel cost – Thousands of exhibitions are held all around the world every year. For shows and exhibitions, company executives, project managers and even visitors travel from one part of the world to another annually. Commuting is not just an added expense but is one of the major reasons for pollution. A good way to contain costs and reduce pollution is to participate in shows and exhibitions that are not far away from your home turf. It will help you to reduce cost in travel as well as transportation of your exhibition booth as well.
- Install thermal heat storage – Exhibition organizers have the internal heating systems especially when exhibiting during the colder months of the year of chillier parts of the world. Thermal heat storage allows heat to be stored for a period of time. This enables organizers to heat up the fairground by reducing carbon dioxide emissions to a great extent and in a cost efficient manner as well. Thermal heat storages are installed at popular exhibition centers across the world. You can opt to exhibit in these centers and promote the green initiative further.
- Replace paper with digital brochures – The exhibition industry contributes enormously in the amount of garbage accumulated per year. After the show, exhibition stands are littered with papers and brochures which is why many NGO’s are requesting show organizers to contain or restrict the use of paper. Handing out brochures and catalogs is not just contributing to paper wastage but it is also an obsolete method to increase brand recall value. Nowadays every person has a mobile phone with internet access. Instead of a physical brochure you can email digital brochures and marketing literature to your potential clients. You can later on use the same email address to communicate with your target audience directly.
These are some of the few ways you can adopt the green initiative for your next exhibition.