Custom exhibition stands versus Modular exhibition stands
Modular exhibition stands have changed the face of the exhibition stand industry. This product of the exhibition companies has revolutionized the way exhibitions work. Most novice exhibitors aren’t aware about modular exhibitions yet, due to their skepticism they blindly go for custom exhibition stands. Even some seasoned exhibitors doubt whether modular stands will deliver the anticipated ROI and therefore opt for custom exhibition stands. There is a constant debate about which one is better modular or custom stands.
When it comes to exhibition stand design, there is no such thing as right or wrong. Depending on your requirement you can choose whether you want to opt for a modular stand, custom- modular stand or custom exhibition stands. Before you jump head long into exhibitions, it is crucial that you understand the difference and the pros and cons of both – custom and modular stand, to make the right choice.
Custom exhibition stand ideas are purely for one-time use. Since they are created with biodegradable material they cannot be used more than once. These are bespoke stands or custom exhibition stands, designed specifically, according to the brief. When you opt for a custom exhibition stand, you can customize every aspect and bring your vision to life. Modular exhibition stands differ in this aspect. You cannot customize a modular stand completely according to your whims and fancies. Certain aspects of modular exhibition stands can be reconfigured and hence making modular systems dynamic in nature. Modular stands however can be used more than once. Modular stands are created using the latest technology and sustainable materials, hence boosting the CSR quotient of the company using it. In fact if they are stored and maintained well, they can be used for several shows. Changeable graphics will give your modular stand a unique look in every show you participate in.
Custom exhibition stands not only have unlimited scope for modification but they are comparatively cheaper as well, but if you are looking for something that gives high return on investment then modular exhibition stands are your best bet. Even though they are slightly expensive, they are reusable. You need not invest in a new exhibition stand for your next show or any other shows you plan to participate in. One modular stand is good enough to use for several shows.
After you analyze your brand image and marketing requirement, it is easier to decide what kind of exhibition stand is right for you.