5 Ways to Convert Boring Exhibition Stands into Exciting ones!
Boring, shoddy and unappealing exhibition stands bring a bad name to your brand identity. For any exhibitor, the quality and look of his exhibition stand and booth design is far more important in a show. This is because; these exhibition stand designs will ensure that more and more show visitors visit the stand. To make the exhibition stands more amazing and eye catching, it is important to add few elements to that. If you are wondering what are these vital elements, then read on to know the 5 ways of turning your boring exhibition stands into attention-grabbing ones!
Striking images and alluring content
Studies prove that pictures are 80% more attractive than mere words. Use your exhibition stands images and pictures that are sharp, clear, intriguing and absolute relevant to your brand’s products and services. If you want to give your booth design an edge then ensure to also implement graphs and charts to your exhibition stand. Whether you choose modular exhibition stands or portable exhibition stands, making use of attractive images and content make your brand shine. Use words that are enticing to your target audience. Before giving your exhibition stand these design effects, do a thorough research as to what your consumer is exactly looking for! If you get that right then you can implement the same into your exhibition stand design. Mix and match words and pictures to give a striking effect and attract more sales leads.
Make use of lighting
Light boxes are an interesting element that adds more life to your exhibition stand. Partner with the best exhibition stand Design Company who would offer customized pop up stand or displays with light boxes. This helps in offering a welcoming environment to your stand visitors. Light up the graphics and the showcases of product displays, which will instantly attract your target audience. As we know that LED lightings have become a perfect choice and rather an inexpensive one, so you can have lightings of these lights for a better outcome.
Apart from these elements, you can also have alluring pre- and post-show promotions for making your presence in the show count. Add these 5 much needed vital add-ons to your booth design to make it more exciting and your exhibition stands worth a visit.
Use of bold colours into your booth design
Colour in your exhibition stand design is a very important factor. A visitor’s eyes are drawn towards bold and attractive colours. Once you implement hues like bright reds, vibrant yellows and organs, blue and purple, it is definitely going to attract your target audience. As a brand you can make a big impression through exhibition stand designs that flaunt bright and bold colours. But make sure that you smartly use the brand colours so that the visitor recognizes your brand.
Add video and audio-visual technology
Digital integration into the booth design is something that is evolving daily. The technology of audio visual presentation during product launches and demonstrations give your audience a better understanding of your brand’s products. Go beyond PowerPoint presentations and indulge in digital integration through Smartphone’s, Tablets and audio visuals. This not only makes your exhibition stand a show stopper but also triggers consumer interactions.
your booth staff is a team that can help you get maximum leads even when your exhibition stand design fails to do it. This happens because booth staff can start a conversation with your visitors who are passing by your exhibition stand and can indulge in a healthy interaction, offering more brand proximity to the consumers. Train your booth staff well and let them know each and everything about your brand and its products and services.