How to Compensate for a Cancelled Event
More often than not things do not go as planned. There could be times when you have to back out or cancel an event or the exhibition you were participating in gets cancelled due to some reason or the other.
It is always recommended that you consider things like exhibition stand planning etc while planning an event. Listed below are some tips to help you damage control, in case of cancellation, whilst maintaining the company’s image and reputation.
Try to salvage the situation – First and foremost avoid cancelling your event, particularly when you have invested your money, conducted exhibition stand planning sessions and sent out invites to potential clients and customers. Cancelling an event, especially in the eleventh hour leaves a negative impact on your audience. It even harms the credibility of the brand.
Try a different venue – In Case the location is not available on the particular date, try other nearby venues. Sellers and clients might have reserved the date to visit you at the event and shuffling up the location, may still enable them to visit you. If you do not find a new venue close by, inform your guests at the earliest while apologizing for the inconvenience.
Rebook and reschedule at the earliest – If you are unable to find a venue on the same date, reschedule at the earliest. Try to reorganize the event as early as possible and try to stick to the same location. Conduct exhibition stand planning meetings and inform them about the change. If you manage to do this as soon as possible, it will help to salvage the crisis, while you are informing your guests about the cancellation.
Notify your guests – After sorting out your new date for rescheduling and location where you intent to organize the event or exhibit, inform your guests. If you are uncertain when and where you are going to exhibit, tell the guests that you will keep them informed about the new date and location, whenever it is finalized.
Send apologies and invites – Sincerely apologize to your guests in case of cancellation and delays. If possible send an invite to the next exhibition you are participating in. You may even send free passes as compensation. This will ensure that you are in good terms with your clients irrespective of the cancellation.
Cancelling an event is unfortunate but with correct and prompt measures you can rectify your mistake and reinstate your reputation. Therefore it is important that you be prepared for the worst and consider these things during your booking and exhibition stand planning sessions. The key is to not panic and act immediately.