Common mistakes exhibitors make while exhibiting
For many exhibitors participating in exhibitions is a grueling task. There are so many things that need your attention that you end up making mistakes. To help you rectify your errors we bring you 7 common mistakes exhibitors make while exhibiting and how you can avoid them.
Leaving things for the last minute
When it comes to exhibitions and shows proper planning is essential. Every detail must be properly planned. From booking the exhibition spot, contractor to short listing exhibition stand designs and sales team to represent you at the exhibition. You must plan and prepare for everything in advance. Leaving things for the last minute has many disadvantages. Booking exhibition space at the last minute will be expensive. It will be difficult to find the right contractor and you will have to settle for a stand design that can be created at a short notice. Hence planning is essential.
Haste makes waste
While planning and preparation is important, it is also important that you don’t make any decision hastily and under pressure. Chalking out your marketing plan, exhibition stand design ideas etc needs be done carefully. Brainstorming sessions with your team and thorough research will help you make advantageous decisions. If you begin your planning early then you will not have to rush while making decisions like selecting a good contractor or locking down exhibition stand designs for your stand.
Hiring a cheap exhibition company
Good and reputed exhibition stand design companies in Dubai are mostly quite expensive and for good reason. If you want a great stand and good results then you need to invest in good exhibition stand designers in Dubai. Good doesn’t necessarily mean expensive. You need to research about various stand designers and companies and select one that has a good clientele and reputation in the market. Hiring a cheap exhibition company will cost you in the long run. You might have to compromise on the stand quality, exhibition stand designs, and other services such as prompt delivery, logistics etc.
Investing in sub standard exhibition stand designs
There are many exhibition stand designers in Dubai that design good stands. A good exhibition stand design must not only be unique and attractive, it needs to be in sync with the brand image and marketing plan of the company. The key to select the most suitable stand design to pick a design that is exclusive but doesn’t distract the audience from the brand and the product that you are showcasing at the exhibition. Selecting a stand solely on the basis of cost, will hamper your performance and won’t create a positive impact on your audience.
Underestimating your competitors
Many exhibitors make the grave mistake of underestimating their competitors at exhibitions. The market is very competitive right now and brands are adopting innovative techniques to beat the competition. Hence, don’t settle for substandard exhibition stand designs or adopt old marketing tactics. Think out-of-the-box while planning your marketing strategy, stand design and even user engagement activities for your show.
Taking audience for granted
Audience nowadays is smarter than you think. It is not wise or even easy to fool them. Thinking that half-baked marketing will lure them or they won’t notice the substandard exhibition stand designs is a grave mistake some exhibitors make. If you really want to create an unforgettable impression on the audience then make sure you go out of the way to impress them. Incorporate smarter ideas and make genuine efforts to get notice. A sincere effort will never go unnoticed and will help bring more people to your stand.
Slacking during the show
Many exhibitors think that when they are at the show, their job is over. The preparation stage can be overwhelming but that doesn’t mean you slack during the show. Constantly pump the morale of the team. Visit other exhibition stands and observe and understand their marketing gimmicks and tactics. You can incorporate ideas you liked or you think that may help in promoting your brand. Giving your 100% during the show will yield amazing results.
The above listed tips and tricks will help you to avoid making mistakes and have a great show.