Choosing between modular or custom exhibition stand for your first show
When deciding to go the route of utilizing exhibition stands for promoting your brand, you must first decide the level of investment you intend to place for your exhibition stand. Your budget and marketing goals will decide on the type exhibition stand designs that will be appropriate for your brand. Usually these designs are available in modular or custom variations. You could even pick rental options if needed. So here are some things to consider.
Let’s start with modular exhibition stands first. You can create some of the most versatile solutions with modular exhibition stands. Modular stand allow you a lot of flexibility when it comes to designing the stand’s shape and size, you can pull a lot of variety with your exhibition stand designs in modular. They’re not cheap but they’re also not as costly as a custom exhibition stand. They are effectively a cost-optimal choice for companies. If you want to maintain a conservative budget without compromising on presentation, then modular stand types are a good option.
Within modular stands there are vast categories of different types of stand systems to use. There are several levels of customization available with different builds. The higher-end ones come equipped with better design solutions such curved walls, product display shelves, support for LCD screens, and even with custom lighting fixtures.
At the highest price point, a modular stand can allow you to create wide exhibition stand designs, which can match the aesthetics and scalability of custom stands. Modular stand designs have the additional benefit of being engineered to be compacted into a manageable bundle for easy transportation and installation.
The best part about modular exhibition stands is that they can be reused and reconfigured for later exhibition shows are per the needs of your show space.
So, a modular stand is a good option to consider, since it offers you distinctive advantages.
Now we move on to custom exhibition stand designs, these types of stands are built for maximizing the presence and impact of a brand at an exhibition show. They are designed with a very specific theme in mind and with no possibility for any future modification.
Custom exhibition stands are usually used to launch a new product or service for big brands looking to make a massive impact, reinforce their brand value, and generate a massive footfall with occasionally some hefty sales. At any show, you’ll find custom exhibition stand designs that will always be built tall, wide, and imposing. They are made to utilise all the available, exhibition space. They are meant be a dominating presence at any show. They can have a spacious lounge, even a complete stage for demonstrations. The possibilities for engaging attendees are limitless.
But the shortcoming is that they are very expensive and can usually be afforded by big brands that have the capital to handle such an endeavour. Furthermore, don’t expect any future use from custom exhibition stand designs once they are made, the only thing they are useful for after the show is to be broken down or recycled.
Naturally, custom exhibition stands are an expensive solution since they are one-time deal. Investing in a custom stand is guaranteed to cost you more that the amount of sale you expect to make, but the long-term brand impact you make can be an intangible asset for you brand.
To conclude, we hope that this article has given you some knowledge on the difference between two of the most popular exhibition stand types. Also, we hope that it further facilitates a more fruitful discussion when you approach any exhibition stand design companies in Dubai.