Why you should choose modular booths over custom booths
In the exhibition industry, there is constant debate and speculation about what kind of exhibition stands are better – custom exhibition stands or modular exhibition stands. While a sizable chunk of the industry is inclined towards either renting or buying a modular exhibition stand, the rest are still in doubts about the technologically advance modular booths.
To make a calculative decision, you must first understand what exactly modular exhibition stands are and what sets them apart from their custom counterparts. In this blog, we shed light on both –modular and custom exhibition stands and help you pick an exhibition stand that is best suited for your marketing strategy.
What are custom exhibition stands?
Custom stands are those booths can be completely personalized. 100% customization is possible with custom exhibition stands since they are majorly made out of wood. Custom booths cannot be reused. If you are looking for a stand design with various non-linear elements then custom exhibitions are the perfect option for you. Custom exhibition stands require a professional crew with technical knowledge for the assembly and the dismantling process.
Best suited for
If you want an elaborate exhibition stand design with non-linear design elements such as circular and abstract structures then you can opt for custom exhibition stands. Also if you do not participate in exhibitions regularly then you can request your exhibition stand contractor for a custom exhibition stand since these exhibition booths are made for one-time use only.
What are modular exhibition stands?
Modular exhibition stands are self-build booths built especially for convenience and ease of use. The major component of modular booths is aluminum hence not only are modular booths sustainable but also reusable. The pre-engineered parts of a modular exhibition stands cannot be altered but despite this fact, a certain amount of customization is possible with modular exhibition stands.
Best suited for
Modular exhibition stands are sustainable and reusable hence they are best suited for seasoned exhibitors. If you participate in exhibitions all year round or even quite often, it is recommended that you invest in a modular exhibition booth. In the long run, a modular exhibition stand will not only help you save tremendously but also give your brand a reputation of a socially conscious company in the brand because, modular booth are made with sustainable material, you do not require harmful paints with modular booths also the assembly and dismantling of the booth is a pollution-free process.
Not many exhibitors are aware of this, but there is a hybrid model available as well. Custom-modular exhibition stands are a combination of both custom and modular exhibition stands. They combine the best of both the world and give exhibitors the freedom to explore various design possibilities while using the modular technology to create semi-sustainable and reusable exhibition booths. Not only are custom-modular exhibition stands reusable but they are eco-friendly a well. Unlike custom exhibition stands and similar to modular exhibition stands, custom-modular exhibition stands do not require post production maintenance. The pre-engineered structure of a custom-modular enables a hassle-free installation, one that can be done relatively quickly when compared to custom exhibition stands as well.
Every exhibition stand, be it custom, modular or custom-modular serves a distinct purpose. They all have their own set of advantages and disadvantages. It solely depends on the buyer’s/ exhibitor’s requirements and budget which stand he or she should opt for. Off late, many exhibition stand design companies in Dubai offer modular exhibition stands on rent. There are plenty of options to choose from in terms of design and budget. Before you pick a stand, just make sure you have analyzed the pros and cons of each and then make a calculative decision.