Checklist for your next exhibition
Exhibitions are very much unlike other marketing platforms you might have explored. There is a lot of preparations involved and lot of things that need to be considered while you are planning your exhibition presentation. If you do not have a checklist and fail to plan your event effectively chances are you might end up running helter-skelter at the last might and spend more than you anticipated on your show.
To make the most of your investment, make sure you plan your show to the T and to help you with this tedious task we bring you the ultimate checklist for exhibition participation.
Before venturing into anything, it is crucial that you have some background knowledge. If you are a first-time exhibitor, do thorough research on which exhibition to participate in and how your Exhibition Booth should look like. Depending on your marketing goal, plan a strategy that will help you to achieve your objectives. Research about shows and locations and select one that’s most favorable and ensures visitations by your target group.
Competitor analysis –
It is always good to know what your competition is up to. Be it marketing tactics or exhibitions, check out their exhibition strategy before formulating yours. You can always look up your competitor’s exhibition booths online or even pay a visit to their Exhibition Stands at the show they are participating in. This will give you a good idea of their marketing approach and help you to formulate an effective one.
Booking exhibition space –
Waste no time in booking an exhibition space. The fairground registration starts months in advance and the earlier you book your space, reasonable the charges. If you delay booking your exhibition space then you might end up paying much more later.
Hiring agencies –
To handle transportation of your exhibition stand to and from the venue and also for installation and dismantling the booth you need agencies. It is recommended you hire an exhibition stand supplier that will handle it all for you. If you cannot find a stand company that does it all, you will need to hire agencies.
Readying up your marketing literature –
Last but not the least, make a kit of important documents for your visitors. Your marketing literature may include brochures, catalogs and more information about your products and services. Print them in good quantity and distribute them freely to the visitors at the show.
Employing a good sales team –
After you are done booking your space and exhibition booth, you need a good sales team to represent you and your brand at show. Hire a charismatic and charming team and train them thoroughly about your brand and product, days in advance.
Hunting for suitable Exhibition Stand Suppliers –
Next step is to shortlist exhibition stand suppliers. Select one that is based in your exhibiting location to ensure swift delivery and assistance. Also select a reputed exhibition company since you cannot entrust your exhibition stand in the hands of a fly by night exhibition stand supplier.
Arrangements for exhibition stand graphics –
Next you need to have your graphics for your exhibition stand in place. Exhibition graphics are key platform to communicate your marketing message to your visitors, make sure you employ good designers to create engaging graphics for your exhibition booth.
Selecting a good exhibition stand design –
Your exhibition stand is the most important element of your presentation. Browse through stand designs of various exhibitors online and exhibition stand design inspiration for your booth. Select a design that embodies your brand ideals and helps you to achieve your marketing plans.