5 mistakes people make while participating in exhibitions

Not every company that participates in exhibitions ends up with the desired results. Despite spending a huge sum of money on their exhibition stands and presentations, many companies wonder why aren’t they doing well at exhibitions, while other brands that spend half the amount of money, do exceptionally well.

The trick is to play smartly; be it at exhibitions or other marketing platforms.  Planning an exhibition is a huge undertaking but if done smartly it can prove to be highly beneficial for your business, especially in the long run. There are plenty of things that if not done correctly and smartly can hamper your performance at the show.  Listed below are 5 common mistakes that people make while participating in exhibitions.

Starting preparation last minute –

One of the most common mistakes, exhibitors make is to leave things for the last minute. If you are participating in exhibitions then you need to start preparations at the earliest. This will help you in more ways than one. First, checking off things from your to do list will give you plenty of time to concentrate on other aspects of the show.

Second, booking early will give you the advantage of choosing from the best exhibition stand design companies Dubai before they all get booked. It will also give them plenty of time to come up with engaging exhibition stand designs. Third, prices of exhibition stands and props and even fairground bookings tend to go up as you get nearer to ‘D-Day’, hence booking early will also help you to save your finances.

Underestimating your competitors –

Brands and companies participating in exhibitions, put their best foot forward. If you think that simply putting up an exhibition booth will help you amass the attention of the visitors then you are wrong. You need to thoroughly research and study your competitor’s game plan by flipping through their previous year’s marketing plan and come up with something that is exclusive yet engaging, only then will you be able to successful outdo your allies.

Compromising on your exhibition booth –

Your exhibition booth is perhaps the most important investment. We call it an investment because, if done smartly your exhibition stand will help your brand to outshine your competitors, helps to increase brand recall value and give your brand a deserving platform. Some brand, undermine the power of a good exhibition stand design and settle for a run-of-the-mill booth that doesn’t do much for their brand image. Hire skilled exhibition stand suppliers and come up with amazing show stand ideas and then observe the difference it makes to your presentation at the show.

Undermining the visitors –

If you doubt, even for a second, that the visitors at the show are not observant enough, then you are doomed. At large scale exhibitions, the visitors are a talented and highly knowledgeable group of industry professionals. The visitors are not impressed by mediocre marketing gimmicks and have an eye for detail. If you bypass something as irrelevant, think twice. Pay attention to every detail because your visitor will too.

Not maintaining cleanliness –

Last but not the least, small things such as maintaining cleanliness around your exhibition booth as well, matters a lot. If you create an extravagant exhibition stand but fail to keep it clean, then the look of your exhibition booth will not be up to the mark. Visitors tend to visit and even linger in booths longer when they are neat and tidy. Maintain decorum around your booth and keep it spick and span, you will surely attract a lot of visitors.

Why you should choose modular booths over custom booths

In the exhibition industry, there is constant debate and speculation about what kind of exhibition stands are better – custom exhibition stands or modular exhibition stands. While a sizable chunk of the industry is inclined towards either renting or buying a modular exhibition stand, the rest are still in doubts about the technologically advance modular booths.

To make a calculative decision, you must first understand what exactly modular exhibition stands are and what sets them apart from their custom counterparts. In this blog, we shed light on both –modular and custom exhibition stands and help you pick an exhibition stand that is best suited for your marketing strategy.

What are custom exhibition stands?

Custom stands are those booths can be completely personalized. 100% customization is possible with custom exhibition stands since they are majorly made out of wood. Custom booths cannot be reused. If you are looking for a stand design with various non-linear elements then custom exhibitions are the perfect option for you. Custom exhibition stands require a professional crew with technical knowledge for the assembly and the dismantling process.

Best suited for

If you want an elaborate exhibition stand design with non-linear design elements such as circular and abstract structures then you can opt for custom exhibition stands. Also if you do not participate in exhibitions regularly then you can request your exhibition stand contractor for a custom exhibition stand since these exhibition booths are made for one-time use only.

What are modular exhibition stands?

Modular exhibition stands are self-build booths built especially for convenience and ease of use. The major component of modular booths is aluminum hence not only are modular booths sustainable but also reusable. The pre-engineered parts of a modular exhibition stands cannot be altered but despite this fact, a certain amount of customization is possible with modular exhibition stands.

Best suited for

Modular exhibition stands are sustainable and reusable hence they are best suited for seasoned exhibitors. If you participate in exhibitions all year round or even quite often, it is recommended that you invest in a modular exhibition booth. In the long run, a modular exhibition stand will not only help you save tremendously but also give your brand a reputation of a socially conscious company in the brand because, modular booth are made with sustainable material, you do not require harmful paints with modular booths also the assembly and dismantling of the booth is a pollution-free process.

Custom-Modular Exhibition Stands

Not many exhibitors are aware of this, but there is a hybrid model available as well. Custom-modular exhibition stands are a combination of both custom and modular exhibition stands. They combine the best of both the world and give exhibitors the freedom to explore various design possibilities while using the modular technology to create semi-sustainable and reusable exhibition booths. Not only are custom-modular exhibition stands reusable but they are eco-friendly a well. Unlike custom exhibition stands and similar to modular exhibition stands, custom-modular exhibition stands do not require post production maintenance. The pre-engineered structure of a custom-modular enables a hassle-free installation, one that can be done relatively quickly when compared to custom exhibition stands as well.

Every exhibition stand, be it custom, modular or custom-modular serves a distinct purpose. They all have their own set of advantages and disadvantages. It solely depends on the buyer’s/ exhibitor’s requirements and budget which stand he or she should opt for. Off late, many exhibition stand design companies in Dubai offer modular exhibition stands on rent. There are plenty of options to choose from in terms of design and budget. Before you pick a stand, just make sure you have analyzed the pros and cons of each and then make a calculative decision.