Common Mistakes at Exhibitions and How to Avoid Them
Have a show? Partnered with one of the leading exhibition stand design companies and got the best exhibition stand on board? Trained the staff for effectively communicating with the target audience? All set and done. But hey, have you overlooked on some trivial mistakes, which are a common dos’ during the whole exhibition chaos. Once you figure these common exhibition mistakes, then it’s not a big deal to dodge the same. But understanding these takes a whole lot of time and consideration.
Your brand image and equity are of prime importance. So, it is a sensible step to avoid silly exhibition mistakes that are often overlooked pre, during and post shows. So, here we are focusing on three main mistakes that are persistent during the show but can be largely avoided with prior planning.
Overlooking the plan to plan
Failing to plan and strategize for your show may land you up in trouble. We all agree that planning and devising a plan for an exhibition show plays a crucial role in establishing the ground for a great show.
An exhibition show should be managed with precision and perfection. Just like any other department or district of your business, it too needs substantial goals, a system for achieving these goals, a solid game-plan and a substitute strategy to have a successful and worthwhile show. While you plan out to partner with one of the best exhibition stand design companies to have your next show’s exhibition stand, there should be enough planning beforehand to grab every possible sales leads at the show. Without a solid and strategized plan, your show won’t have a benchmark for evaluating accomplishment. You plan when you want the most stunning exhibition stand design. You plan ahead, in case you have a show in another country or city. You plan to get the best exhibition stand Dubai from the most exhibition stand companies in Dubai. There’s planning in everything and one should not avoid the same.
The exhibition stand design is one such element that the show visitors will closely take a look at and decide whether or not to visit your stand. So, as an exhibitor be sure to have a striking exhibition stand design that would attract the visitors instantly. Most of the time, due to the fear of overshooting the show budget, companies partner with inexperienced exhibition stand contractors who would successfully offer you a stand design at a cheaper rate but would not put in enough effort to prepare a design suiting the specific brand needs and image. Hence, if you have a show in Dubai then avoid the mistake of going ahead with an inexperienced exhibition stand contractors in Dubai and partner with the one that has a heavy work portfolio and clientele that you can rely upon.
Cost cutting is a must but not on the right things
Brands across the globe indulge in cost cutting to stick to the budget plan. But it is a fact that cutting costs on the right things might spoil your show. You might invest in an inexpensive exhibition stand, but the same might land you up with a shoddy stand design. Similarly, if you’re partnering with best exhibition stand contractors in Dubai or exhibition stand design companies in Dubai will let you spend a bit, but it will surely give you a better return on investment.
Some of the other crucial exhibition mistakes include:
- Common and uncreative giveaways
- Untrained stand staff
- Fading brand presence at the show
- Failing to follow up
Shun the worries of exhibiting mistakes and stun the world with the best exhibition stand. Keep these trivial exhibition mistakes away and have a successful show.
The Important Facets of Exhibition Booth Design Ideas
When you start working on exhibition booth design ideas, what is the first thing that you think of? Of course, the various design elements that will contribute to a great exhibition booth design. Generally, we don’t have a specific mind-set for a design; they’re prudently crafted based on your marketing strategy for the event. For this, it is essential to have a clear objective for participating in an exhibition. Whether you want to promote your brand or generate qualified leads for your business, a strong marketing strategy will help you meet your desired goal.
There are an almost infinite number of exhibition booth design ideas for reaching your event goal line. By using the services of a proficient exhibition booth designer you will be ensured that your booth appears alluring and functions well in order to successfully grab the attention of visitors. There are many agencies who offer these services of exhibition booth design in Dubai. They take the responsibility to effectively incorporate spotless graphics to make your booth stand out from the crowd. Have you ever visited a restaurant and felt different? What made that restaurant stand apart from its competitors? Apart from its food; the colour, layouts, and lighting altogether add towards the success of the restaurant. These elements together build a pleasing ambience. Just like that, booth designs also contribute towards influencing attendees about your brand.
The best exhibition booth design is the one that has amazing graphics that conveys the right message and guides attendees to your booth. In order to be effortlessly spotted in an exhibition hall from every corner, you could make use of some signage that would be put up at a height. This hanging signs from the ceiling will serve as an effective technique to increase visibility. One of the remarkable exhibition booth design ideas is to have your booth walls covered with large-scale graphics or mount free-standing signs around your booth. These signs are available in various sizes and shapes and can also be double-sided which enriches the visibility arena.
A design that looks amazing on an office screen or on the brochure cover may not necessarily look great in your exhibition space. It is essential to wisely consider the visual composition of the entire booth in prior to build the signs at the right scale and angle them accurately for maximum visibility of your exhibition booth design. Your in-house graphic designers won’t have enough knowledge about the exhibition industry unless they worked for exhibition booths before. That is why it is always advisable to hire professional exhibition booth designer who has hands-on experience in the exhibition industry.
Creativity is a key when you are working on exhibition booth design ideas. You need to lure your attendees with something unique and unexpected. You could design your booth around a clever theme or incorporate interactive elements and create buzz around your brand that encourages interest and stays fresh in the memory long after the show. To have the best exhibition booth design, it is important to note that your booth should not only be decorative but it needs to be functional as well. Suppose, you have onsite deals signed at you booth then you need to incorporate a private meeting area in your booth.
Allow the people see what you are offering them through your exhibition booth design. Let them visualize, hear, and feel your product or service. This will enable you to imprint information on their mind and ultimately they would come back to make a purchase later. All of this requires vigilant planning well in advance to avoid any last minute confusions. Do share with us the various exhibition booth design ideas that will help in making a long-lasting impression on the target audience.
Cost-Effective Exhibition Stands That Can Boost Brand Presence
There are thousands of exhibitions happening every year at various locations based on specific industry type to showcase the products or services at their best. Exhibiting in an exhibition is like introducing your brand in a new way to your target audience. Good quality exhibition stands make sure that this first impression is a lasting one. The exhibition process might appear daunting for exhibitors who are participating first time in an exhibition. Companies who are new to the exhibition industry and the ones who are very peculiar about their marketing budget will often try to look for cheap exhibition stands for their exhibition.
It is understandable that these newbies want to make sure that their investment cost is worth it before venturing into the exhibition industry. It is necessary to remember that exhibiting is a marketing activity and hence, as a company, you are required to follow certain marketing principles and practices based on your budget. But looking out for cheap exhibition stands doesn’t mean that one needs to compromise on their quality. Exhibitors often get confused in selecting the right exhibition stands design for their show while focusing more on their budget constraint and neglecting the quality significance. It is essential to note that there are several stand designs ideas which are competent as well as cost-effective too.
Exhibition stands design that is pocket-friendly and highly functional focuses more on practicality and highlighting the key message of your brand. Such stands massively reduce the overall price of the exhibition stand saving money in logistics, installing and dismantling. These stand ideas enable you to participate in an exhibition without burning a hole in your pocket. Start-ups or companies who do not wish to invest more into exhibitions depend on these cheap exhibition stands options instead of spending on intricate exhibition stands.
One of the cheap exhibition stands type to choose is the pop-up stands which will make an ideal choice for your show. They are highly preferred due to their versatility and ease of use. Pop up stands are portable in nature, light weighted and easy to assemble too. Choosing pop up stands for an exhibition will ensure you a robust framework and pristine finish portable exhibition stands at budget-friendly rates. There are various types of pop up stand designs and styles available in the market. You could choose the right one that fits your requirement.
Promoting your business to create brand awareness can be done through brand activation kits. For getting cheap exhibition stands for your exhibition stand, you could opt for brand activation kits which are reusable and serves as a great source of one-time investment. These display kits effectively influence your target audience and turns them into buyers. There are several exhibition stands agencies which provide brand activation kits which contain a wholesome package at an affordable price. With the right choice of activation kits that encourages promotional displays and customer engagement, your business can reach out to the right set of audience.
An exhibition is truly a great medium to build strong brand image and bring credibility to your business. Companies that participate in exhibitions are successful in making their brand stand out and adding value to your business through effective networking. Portable exhibition stands are constantly developing as a lucrative approach to mark your presence in an exhibition. Being easy to assemble, these exhibition stands delivers unmatched visual impact thus enabling the creation of elegant, eye-catching displays and counters. These stands are easy to re-configure and can be used to re-brand thus, making your exhibition stand more flexible and economical.