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Four factors to consider when participating in trade show


Four factors to consider when participating in a trade show

To participate in a trade show is a large undertaking. There are so many steps to take before you can end up on the show floor; it becomes hard to prioritise which ones are crucial for the health of your ROI. So here are the five factors we consider as important for your trade show participation.

The best time to book your exhibition space this year, was last year. Booking your exhibition stand design well in advance is crucial, if you want extract the most benefit out of your exhibition stand design. Booking your space well in advance, allows you a variety of choices when deciding how you want your stand to be positioned and where you would want it to be placed. Some trade show organisers provide their spaces at discounted rates to exhibitors who book early. So don’t wait to get in touch with the trade show organisers. It will give you more breathing room for planning your exhibition stand ideas.
Trade Show
Your budget determines the size of your stand space and the show you can afford to participate in. So it’s a better idea to wait until you can participate in the most popular trade show within your industry. Why? So that you are more likely to get high-quality leads and get a better ROI on the time and effort you have invested. So how do you know if the trade show you plan to attend is popular? Well, there are several ways; you can ask feedback from peers within your industry on which trade shows are good. Several trade shows themselves publish statistics about their event, which includes number of visitors, footfalls, and number of registrations. You can use these as a point of reference to judge if a particular trade show is the right fit for you.
Your objectives define the type of exhibition stand you need. For example, if you are looking to meet more prospects then you would have to consider seating arrangements, refreshments, and reception counters. You will also need to allocate space for meeting rooms and private rooms to interact with clients. In the case of product demonstrations, you would need to account for space to accommodate product shelves and product demonstration tables. You will also need to create audio and video presentations of your products to pull in the crowds. So, depending on your objectives you will need to design your exhibition stand in a manner that focuses on branding or lead generating. The exhibition stand ideas you decide to go with will also depend on your trade show objectives.
If you had taken our advice and booked your exhibition stand early, then it is quite likely that you would have gotten several choices for picking your location at the trade show. In such a case, you need to evaluate various factors before choosing an option. You will need to estimate the traffic patterns, the position of entries, exits, traffic flow, and lounge areas. All of this affects the flow of visitor traffic. It might be tempting to always choose the entrance, but often visitors end up passing the entrance without paying any attention to exhibition stands near them. Instead depending on your stand type you could choose a spot that is close the cafeteria or conference stage, this will ensure that you will have a steady flow of visitors passing your exhibition stand.

Common misconceptions people have about renting an exhibition stand

Common Misconceptions

Common misconceptions people have about renting an exhibition stand


If you are a seasoned exhibitor you already know that participating in exhibitions is quite an expensive affair. Sure, you end up making much more at the end of the show but you cannot ignore the fact that exhibiting requires a substantial investment; be it booking you space for your exhibition stall at the show or commissioning an exhibition stand.

To address this issue, many exhibition stand design companies Dubai have introduced exhibition stand rental in their stand design catalogues. Although many brands have switched to rental exhibition stands, there are still a few that are skeptical about opting for a rental booth. In this article we bust common misconceptions people have about renting an exhibition stand for their show in the Middle East.

  • Myth 1 : Rental booths cannot be customized

    Customization is absolutely possible even with rental exhibition booths. Modular rental booths have a pre-engineered structure. Without disrupting the main structure of modular rental booth you can add and remove elements to customize the booth according to your preference and your brand guidelines.  Also, once the graphics on your rental exhibition booth have been fixed, it will give your exhibition stand a whole new look.

Myth 2 : Rental booths are of standard sizes

Most rental booths offered by exhibition stand companies in Dubai are modular. Modular solutions are dynamic. A modular exhibition stand can be adjusted according to the required size. Also, a few exhibition stand companies in the Middle East like us, offer a wide range of exhibition stand designs, all available on rent. Depending on your exhibition space you can pick a booth size from 3 x 3 sq meter to 12 x 7 sq m.

Myth 3 : Rental booths do not come with furniture and props

A decade ago maybe, this might not have been a misconception. In the past decade, many exhibition stand design companies have emerged in the Middle East that offer turnkey exhibition stand solutions.There are quite a few companies in Dubai itself that offer complete setup along with the exhibition booth. The setups include counters, chairs, bar counter, display stands, hanging banners and other such things. If you have special requirements you can always ask your exhibition stand company for it. Certain exhibition stand companies offer props and furniture in an all-inclusive package while others may charge you extra for it.

These are a few common myths about rental booths, exhibitors need to bust such myths and explore options in order to have a cost efficient show in Dubai.

Myth 4 : Exhibition stand rentals are of substandard quality

This is one of the most common misconception about rental exhibition stands, especially in the Middle East. Many exhibition stand design companies in Dubai that deal with exhibition stalls on rent offer top quality exhibition booths be it rental or one for purchase. Most rental booths are modular and modular solutions are made with premium aluminum. The rental booth from a good exhibition stand builder is most likely going to be of good quality. This is why it is important to hire a trusted exhibition stand builder or contractor for your booth.

Myth 5 : You need to pay extra for additional services

You cannot tick off  exhibition stand from your to-do exhibition list only by commissioning it. There are a lot of additional services required as well. From graphic designing and printing, logistics to assembly and dismantling, you will need workforce to handle it all for you. Nowadays many exhibition stall companies offer these services even with their rental booth packages. Look for exhibition stand manufacturers Dubai that will provide you these services along with the exhibition stand rental in all inclusive price packages.


Why renting exhibition stands is a smarter move

Why renting exhibition stands is a smarter move


Yes, you heard that right! Renting an exhibition stand as opposed to buying one is an option! Numerous exhibition stand design companies Dubai and various other cities in the Middle East offer exhibition stand rental. Some of you may wonder why do I need to hire exhibition stands when I can buy them. Sure many exhibition stand designers offer their services at a nominal cost nowadays but think of it this way. When you are investing a huge sum of money in your exhibition presentation why should you have to compromise on your exhibition stand design?

Exhibition stand rentals address not one but many issues faced by exhibitors around the world. They make exhibiting experience a less complicated and cost effective process.  In this article we explore how exhibition stand rental can help your business grow manifold.

 1. You get the perks without committing to one stand - 

If you purchase a booth for a cseries of exhibitions and shows you intend to participate in a year, then chances are you will opt for a modular booth. A modular booth however versatile cannot be fully altered hence you end up using the same booth for the line-up of shows you have planned. With rental exhibition stands you can get a new booth every single time! You needn’t commit to one exhibition stand and are free to experiment with new exhibition stand ideas and designs at every show you participate in.

2. You have a wide range of options to choose from without shelling extra bucks

Since numerous shows are held in the Middle East many exhibition stand building companies are coming up with rental services. The competition is fierce and the exhibitors get to reap the advantages off it. There are hundreds of stand designs to choose from now! Most of them are available on rent. Gone are the days when you had to select your rental booth from a concise list. There are companies that will customize your rental booth too for you while offering with best possible services.

3. The exhibition stand rental company will handle stand related services 

Every seasoned exhibitor knows that with buying an exhibition stand comes additional responsibilities. You need to hire a logistics company to handle the transportation and agency that will handle installation and dismantling services of your exhibition stand. With rental booths you needn’t worry about any of those things. There are exhibition stand contractors Dubai that handle every single service related to your exhibition stands rentals. With companies that offer rental stands at all-inclusive prices, you needn’t worry about hidden costs as well.

4. Modular rental booths up the company’s image – Exhibition stand companies now, offer an extensive range of modular exhibition stands on rental basis. Modular exhibition stands are a progressive and eco friendly counter part of exhibition stands. Unlike custom exhibition stands, modular booths are made using sustainable materials. Usage of eco-friendly and sustainable products projects the company as socially conscious. It also helps to boost the Corporate Social Responsibility (CSR) initiative of the company as well. This a prime reason modular rental exhibition booths are gaining more and more popularity in the market.

Rental exhibition booths help you to plan a cost efficient exhibiting plan without compromising on the quality and design of your exhibition booth. With changeable graphics and modular capabilities a rental booth will give a fully customized look and help you make the most of your investment.

3 Reasons To Pick Trade Show Display Rentals

3 Reasons Small Businesses Pick Trade Show Display Rentals

A trade fair or trade show is an exhibition that invites businesses to demonstrate and promote their latest products or services. The main purpose of such trade show exhibits is to allow big and small companies to connect with prospects as well as bring together members of the same trade. This can directly affect the growth of your brand and bring it the adulation it deserves, as trade shows are often held in big cities and usually last several days.

Importance of Trade Shows for Small Businesses

Trade shows are an excellent platform for small businesses to reap the same benefits as large-scale businesses. This is mainly because such industry events provide small or local businesses with the excellent opportunity to be seen and recognised by the who’s who of the business world. Some trade shows are conducted in popular convention centres that permit only industry members and professionals to attend. This gives your business the exclusive opportunity to interact and engage with like-minded people and learn more about your competitors.

1. No Maintenance Cost:

Besides saving you from making a big capital investment, trade show display rentals also relieve you from spending a huge amount on refurbishing and repairing.

2. Range of Options:

If you ever decide to participate in another expo, you won’t have to be stuck with the same booth. Instead, you can choose from a whole bunch of other options without having to pay for maintenance, upgrades, or storage.


3. Peace-of-mind Booth Builds:

It’s natural to worry about the final look of your booth. To help you rest easy, we will give you the opportunity to preview your stall before delivering it to the show. This will present a clear picture of the final product and raise your level of confidence for the big day.
Why Choose Us
We take pride in being associated with coveted brands and delivering award-winning services to them. Aside from working hand-in-hand with our clients, we fabricate and design spaces that enhance the image of your brand and attract the kind of customers you need. Another feature that sets us apart is our 100% pre-build promise, which gives you a chance to make any changes before the final output is ready. After all, we wouldn’t want to you to be dissatisfied with your own booth.

So, if you think your brand is ready to meet the world, we think it’s time you meet us!


Trade Show Display Rentals

It is fair for start-ups or even small businesses to feel sceptical about investing a large amount in something that’s new. After all, purchasing tradeshow displays and managing accompanying expenses may stretch your bottom line to the limit.

However, with the introduction of tradeshow rental displays, it is now possible for small businesses to actually participate in such events, as opposed to simply attending them. This is mainly because rental booths are available at affordable prices and definitely qualify as a solid investment, giving newcomers a chance to make it big.

Advantages of Trade Show Display Rentals
While the most attractive advantage of renting a booth is related to finances, there are many other benefits you can reap by opting for trade show display rentals:

How We Can Help

Our extensive inventory comprises of everything from small display items to large custom designs that can impact your tradeshow display rental positively and boost the awareness level of your brand. If you work with us, here are some of the services you will enjoy:


1. Full Service:

We understand the importance of participating in an expo. Therefore, our skilful team will actively assist you at every step and take charge of all things time-consuming. Right from designing the booth to delivering it, installing the booth to dismantling it, we’ll make sure everything is done to your satisfaction.

2. On Budget:

The whole appeal of trade show display rentals is that they are cost-effective. That’s why we have the concept of open-ended pricing, so that you can design your dream booth without worrying about the cost of each configuration. Just tell us your budget and we will give you our best deal.

3. Flexibility:

The best way to gain more traction on your booth is by adding interesting elements to it. This is possible to implement only in a rented space, which gives you the freedom to make your exhibit unique and creative. Trade show display rentals give you the flexibility to update and experiment with their look and appeal every time.
However, if you want to garner as many benefits as possible, it is important that you consult an expert who has the necessary knowledge and experience of dealing with trade shows. Doing so will give you the results you desire and save you a lot of money in the long run.


5 Things you must consider before you hire exhibition stand companies in Dubai

Hire Exhibition Stand Companies In Dubai

Commissioning an exhibition stand contractor Dubai is a consequential decision that has a tremendous impact on the performance of your brand in the show you are participating in.  The exhibition stand company Dubai you hire will be majorly responsible for your presentation at the show, after all, your exhibition stand is the first thing that the visitors at the show will notice about your brand.

Distinguishing between genuine exhibition stand companies in Dubai and fly by night exhibition stand contractors is a tricky job. You do not want to risk entrusting your exhibition stand to a fly by night company. Hence, to help you make a calculative decision, in this article, we bring you 6 things you must consider before you hire exhibition stand companies in Dubai.


The easiest yet the most important thing for you to check is the credentials of your shortlisted exhibition stand companies in Dubai. Check whether your shortlisted companies are accredited. You can also check for certificates such as SSL that prove the authenticity of the website and consequently of the company as well. You can also check whether the company in question has received any awards and accolades by the exhibition industry. This is a good way to determine the authenticity of any company in question.
Nowadays, most exhibition stand design companies in Dubai have their own websites, so that potentials clients can check out their portfolio and the range of services they have to offer. The website is perhaps the easiest way to check the clientele of the company in questions. The clientele of any given company will give you an idea about the competency and also the credibility of the exhibition stand company Dubai. You can also contact the clients and ask them for a quick feedback on the exhibition stand company you have shortlisted.
Previous projects -
Another sure-shot way of gauging whether the exhibition stand company in question is best suited for your brand or not is by checking out the company’s past projects. Browsing through the exhibition stand contractor’s previous projects will give you a preview of their work and also ascertain their credibility. Exhibition stand companies in Dubai always keep their websites updated with their recent projects. You can check out their work on their website itself and determine whether or not you want to commission the company for your exhibition booth.
Reviews on the internet –
Internet and social media platforms are a powerful tool and you can use them to your advantage for many things. Be it promoting your brand and exhibition or checking out reviews on Exhibition stand companies in Dubai. There are websites like Facebook and forums like Quora that will give you access to genuine reviews. With the help of reviews you can assess the reliability of any company. There are websites specifically dedicated for exhibitions, you can browse through various websites and them come up with a calculated decision about which exhibition stand company is suitable for your line of business.
Last but not the least, if you are still not sure about which company you must entrust your exhibition booth to then you can always rely on recommendations. If an established brand is endorsing a particular stand contractor or a specific exhibition stand company is a unanimous choice of various brands, chances are the stand contractor or the stand company in question is reliable.
These tips will help you to the select the right exhibition stand company or contractor for your next show in Dubai.

Product displays and exhibitions – Few things to keep handy!

Product displays and exhibitions

An exhibition show is many things at a single point of time and place. Whether it is about showcasing your brand and its best products and services to a larger target audience, building a stronger relationship between your brand and consumer, or launching a new product with the aim to reach the targeted consumer base and generate highest sales leads. But have you ever wondered what makes your product launches a great success at an exhibition show? It is your exhibition stands and how attractive or appealing is the exhibition stands design and the way it captures the attention of the audience at the show.

It is a fact that a poor product launch can break your show and the effectiveness of the same can be hampered. In order to grasp the attention of a large number of target audience and generating maximum sales leads through a product launch can be done by making your exhibition stands worth a look. This simply means that in order to make your product launch a fruitful effort, there are a few key elements that need to be taken care of. Let’s take a look at these!

Time the launch of your product thoughtfully

Any proficient product manager will tell you that a correct time for a product launch is fundamental to a compelling launch. Therefore, when you think of having a product launch at an exhibition show, make sure that you choose the right show as well as partner with the best exhibition stands design and build company who would fabricate the best-looking and compelling exhibition stands for you.

So, if you are having a show in Dubai and looking for exhibition stands in Dubai, then ensure that you partner with a local stand contractor who can help you with a suitable stand design.

Product positioning is of utmost importance

When it comes to a product launch, one of the most fundamental things is building up the trust in the market before you step ahead for a product launch. Therefore, positioning your product well is the necessity of the moment so that your target audience finds the right answer for their needs and demands in your product.

Moreover, product positioning in your exhibition stand is also important. Whether you are exhibiting in portable exhibition stands or modular ones, placing the product well during the show is also crucial. It is vital that your visitors can easily find the product they are looking for at the launch. So, place it thoughtfully.

Consider the Market Opportunity

Having a one of a kind product launch is an essential first stage; nonetheless you should in like manner consider the market opportunity for your potential product. There are various essentials that are to be considered while evaluating the market opportunity, yet here are three of the most basic and vital things that needs special focus.

  • The target audience

Understanding your customer will empower you to pick if your product deals with an issue of your target audience or not. Make a point to fixate on giving an answer for the audience’s issue.

  • Your immediate competition

Get familiar with your competition so that you know their products in the market. This will help you plan and strategize accordingly and have a product that truly matters to your target audience. Be a step ahead of your competition by knowing what they are up to.

  • Budget plan

Knowing the cost of your product will help you make a decision for the future product launches and short and long-term goals.

Common Mistakes at Exhibitions and How to Avoid Them

Common Mistakes at Exhibitions and How to Avoid Them

Have a show? Partnered with one of the leading exhibition stand design companies and got the best exhibition stand on board? Trained the staff for effectively communicating with the target audience? All set and done. But hey, have you overlooked on some trivial mistakes, which are a common dos’ during the whole exhibition chaos. Once you figure these common exhibition mistakes, then it’s not a big deal to dodge the same. But understanding these takes a whole lot of time and consideration.
Your brand image and equity are of prime importance. So, it is a sensible step to avoid silly exhibition mistakes that are often overlooked pre, during and post shows. So, here we are focusing on three main mistakes that are persistent during the show but can be largely avoided with prior planning.

Overlooking the plan to plan

Failing to plan and strategize for your show may land you up in trouble. We all agree that planning and devising a plan for an exhibition show plays a crucial role in establishing the ground for a great show.
An exhibition show should be managed with precision and perfection. Just like any other department or district of your business, it too needs substantial goals, a system for achieving these goals, a solid game-plan and a substitute strategy to have a successful and worthwhile show. While you plan out to partner with one of the best exhibition stand design companies to have your next show’s exhibition stand, there should be enough planning beforehand to grab every possible sales leads at the show. Without a solid and strategized plan, your show won’t have a benchmark for evaluating accomplishment. You plan when you want the most stunning exhibition stand design. You plan ahead, in case you have a show in another country or city. You plan to get the best exhibition stand Dubai from the most exhibition stand companies in Dubai. There’s planning in everything and one should not avoid the same.

Unappealing exhibition stand design

The exhibition stand design is one such element that the show visitors will closely take a look at and decide whether or not to visit your stand. So, as an exhibitor be sure to have a striking exhibition stand design that would attract the visitors instantly. Most of the time, due to the fear of overshooting the show budget, companies partner with inexperienced exhibition stand contractors who would successfully offer you a stand design at a cheaper rate but would not put in enough effort to prepare a design suiting the specific brand needs and image. Hence, if you have a show in Dubai then avoid the mistake of going ahead with an inexperienced exhibition stand contractors in Dubai and partner with the one that has a heavy work portfolio and clientele that you can rely upon.

Cost cutting is a must but not on the right things

Brands across the globe indulge in cost cutting to stick to the budget plan. But it is a fact that cutting costs on the right things might spoil your show. You might invest in an inexpensive exhibition stand, but the same might land you up with a shoddy stand design. Similarly, if you’re partnering with best exhibition stand contractors in Dubai or exhibition stand design companies in Dubai will let you spend a bit, but it will surely give you a better return on investment.

Some of the other crucial exhibition mistakes include:


  • Common and uncreative giveaways
  • Untrained stand staff
  • Fading brand presence at the show
  • Failing to follow up

Shun the worries of exhibiting mistakes and stun the world with the best exhibition stand. Keep these trivial exhibition mistakes away and have a successful show.

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The Important Facets of Exhibition Booth Design Ideas

The Important Facets of Exhibition Booth Design Ideas

When you start working on exhibition booth design ideas, what is the first thing that you think of? Of course, the various design elements that will contribute to a great exhibition booth design. Generally, we don’t have a specific mind-set for a design; they’re prudently crafted based on your marketing strategy for the event. For this, it is essential to have a clear objective for participating in an exhibition. Whether you want to promote your brand or generate qualified leads for your business, a strong marketing strategy will help you meet your desired goal.
There are an almost infinite number of exhibition booth design ideas for reaching your event goal line. By using the services of a proficient exhibition booth designer you will be ensured that your booth appears alluring and functions well in order to successfully grab the attention of visitors. There are many agencies who offer these services of exhibition booth design in Dubai. They take the responsibility to effectively incorporate spotless graphics to make your booth stand out from the crowd. Have you ever visited a restaurant and felt different? What made that restaurant stand apart from its competitors? Apart from its food; the colour, layouts, and lighting altogether add towards the success of the restaurant. These elements together build a pleasing ambience. Just like that, booth designs also contribute towards influencing attendees about your brand.
The best exhibition booth design is the one that has amazing graphics that conveys the right message and guides attendees to your booth. In order to be effortlessly spotted in an exhibition hall from every corner, you could make use of some signage that would be put up at a height. This hanging signs from the ceiling will serve as an effective technique to increase visibility. One of the remarkable exhibition booth design ideas is to have your booth walls covered with large-scale graphics or mount free-standing signs around your booth. These signs are available in various sizes and shapes and can also be double-sided which enriches the visibility arena.
A design that looks amazing on an office screen or on the brochure cover may not necessarily look great in your exhibition space. It is essential to wisely consider the visual composition of the entire booth in prior to build the signs at the right scale and angle them accurately for maximum visibility of your exhibition booth design. Your in-house graphic designers won’t have enough knowledge about the exhibition industry unless they worked for exhibition booths before. That is why it is always advisable to hire professional exhibition booth designer who has hands-on experience in the exhibition industry.
Creativity is a key when you are working on exhibition booth design ideas. You need to lure your attendees with something unique and unexpected. You could design your booth around a clever theme or incorporate interactive elements and create buzz around your brand that encourages interest and stays fresh in the memory long after the show. To have the best exhibition booth design, it is important to note that your booth should not only be decorative but it needs to be functional as well. Suppose, you have onsite deals signed at you booth then you need to incorporate a private meeting area in your booth.
Allow the people see what you are offering them through your exhibition booth design. Let them visualize, hear, and feel your product or service. This will enable you to imprint information on their mind and ultimately they would come back to make a purchase later. All of this requires vigilant planning well in advance to avoid any last minute confusions. Do share with us the various exhibition booth design ideas that will help in making a long-lasting impression on the target audience.

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Cost-Effective Exhibition Stands That Can Boost Brand Presence

Cost-Effective Exhibition Stands

Cost-Effective Exhibition Stands That Can Boost Brand Presence

There are thousands of exhibitions happening every year at various locations based on specific industry type to showcase the products or services at their best. Exhibiting in an exhibition is like introducing your brand in a new way to your target audience. Good quality exhibition stands make sure that this first impression is a lasting one. The exhibition process might appear daunting for exhibitors who are participating first time in an exhibition. Companies who are new to the exhibition industry and the ones who are very peculiar about their marketing budget will often try to look for cheap exhibition stands for their exhibition.
It is understandable that these newbies want to make sure that their investment cost is worth it before venturing into the exhibition industry. It is necessary to remember that exhibiting is a marketing activity and hence, as a company, you are required to follow certain marketing principles and practices based on your budget. But looking out for cheap exhibition stands doesn’t mean that one needs to compromise on their quality.  Exhibitors often get confused in selecting the right exhibition stands design for their show while focusing more on their budget constraint and neglecting the quality significance. It is essential to note that there are several stand designs ideas which are competent as well as cost-effective too.
Exhibition stands design that is pocket-friendly and highly functional focuses more on practicality and highlighting the key message of your brand. Such stands massively reduce the overall price of the exhibition stand saving money in logistics, installing and dismantling. These stand ideas enable you to participate in an exhibition without burning a hole in your pocket. Start-ups or companies who do not wish to invest more into exhibitions depend on these cheap exhibition stands options instead of spending on intricate exhibition stands.
One of the cheap exhibition stands type to choose is the pop-up stands which will make an ideal choice for your show. They are highly preferred due to their versatility and ease of use. Pop up stands are portable in nature, light weighted and easy to assemble too. Choosing pop up stands for an exhibition will ensure you a robust framework and pristine finish portable exhibition stands at budget-friendly rates. There are various types of pop up stand designs and styles available in the market. You could choose the right one that fits your requirement.
Promoting your business to create brand awareness can be done through brand activation kits. For getting cheap exhibition stands for your exhibition stand, you could opt for brand activation kits which are reusable and serves as a great source of one-time investment. These display kits effectively influence your target audience and turns them into buyers. There are several exhibition stands agencies which provide brand activation kits which contain a wholesome package at an affordable price. With the right choice of activation kits that encourages promotional displays and customer engagement, your business can reach out to the right set of audience.
An exhibition is truly a great medium to build strong brand image and bring credibility to your business. Companies that participate in exhibitions are successful in making their brand stand out and adding value to your business through effective networking. Portable exhibition stands are constantly developing as a lucrative approach to mark your presence in an exhibition. Being easy to assemble, these exhibition stands delivers unmatched visual impact thus enabling the creation of elegant, eye-catching displays and counters. These stands are easy to re-configure and can be used to re-brand thus, making your exhibition stand more flexible and economical.

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Exhibition Stands as Brand Boosters

Brand-Boosters of exhibition stands in UAE

Exhibition Stands as Brand Boosters


Exhibitions stands are expensive, for attendees, exhibitors, and organizers. Then why are they still relevant? Simply put, it’s because people consider face to face interaction authentic, unlike the perfectly lit photos or correctly composited videos that companies and exhibition shows often promote on their social media feeds.

Furthermore, attendees often attend the exhibitions for the experience. Exhibition shows are often hubs of novelty and innovation. Walk into any show in Dubai, exhibition stands all around you will be employing the latest marketing methods to command attention and attract visitors. Exhibition shows are also a great place for businesses and professionals to stay active within their industry and keep up with the latest developments. So there are some clear benefits that exhibition stands provide businesses that are looking to increase their business and brand presence.

Improved brand presence

An exhibition stand’s design is like the portfolio of the company condensed into an elevator pitch. Not only is the design suppose to attract attendees and present the company image in a positive light. If the company is relatively new it is suppose to convey to the onlooker exactly what the company is all about.

Exhibition stands that are able to achieve this will manage to not only get a large footfall of attendees that know about the brand. But also, leave the stand with definite brand recall that will last long after they have left the show.

Furthermore, having exhibition stands in UAE, Europe, or the United States of America are still considered a popular form of networking among businesses. Big companies like to discover innovative start-ups that bring something new to their industry. So, by participating in an exhibition show you let your industry known about your brand and by extension your customers.

Acquire new leads

Digital marketing has its place in lead generation. But, when it comes to acquiring a sizeable amount of high-quality leads, exhibitions still remain effective choice. Exhibition stands in a Dubai show or any other show in any other region are going to attract more relevant leads than e-mail marketing or the outdated door to door marketing.

This is simply because exhibition shows are attended by professionals and businesses that are already interested to see what the show has to offer. They are interested in the show because, it is relevant to their industry.

This instantly helps businesses that have exhibition stands at the relevant exhibition show, because they get access to attendees that are looking to strike partnerships with new companies. And see what their exhibition stands have to offer.

Gain exclusive insights

Exhibition shows are ideal hubs for gaining new information, new innovations, and new interactions. The lazy way that start-up businesses tend to create keep themselves updated is through social media and the blog posts. It might seem like a safe way to test the waters before your business is ready for the spotlight. But that perception is wrong. Most of the action happens at exhibition shows itself, behind the polish of social media and politically correct blog posts. Businesses that participate in shows with their Exhibition Stand Builders in Dubai or any major show in world benefit in twofold:

  • They are able to gain the latest information from guest speakers and key influencers. Even further interaction becomes possible
  •  They are able to connect with businesses that can offer services, which compliment their own and come to an immediate business arrangement

So, business participating in shows with their exhibition stands, gain a decisive edge in terms of knowledge and networking.

In conclusion, these three benefits leads, brand presence, and industry insight make exhibition stands a powerful marketing tool. Since they can help businesses get a solid foothold in their industry and by extension their customers.