6 tips to engage the visitors at exhibitions
What is the main challenge you face as an exhibitor? One the most common answers that most exhibitors will have for this question is, ‘Attracting visitors towards their exhibition booth’.
The competition at exhibitions is quite intense. Imagine a hundred reputed brands competing neck-to-neck at a single location! Every exhibitor puts in his best to outrun the competition and attract maximum number of visitors at his exhibition stand. In this blog, we bring you 6 excellent ideas to attract and engage visitors at exhibitions.
Interactive screens and gadgets – What better way to engage the visitors than to create curiosity? Latest gadgets and technology helps to spike the curiosity of the crowd. Use the advance technology to entice and engage your visitors at your exhibition stands. Once your gadgets have attracted the attention of the audience, you can reach out to them and promote your brand/product or service depending on your marketing plan. For example you can incorporate your marketing message in your interactive screens and subtly communicate your message to your target audience.
Competitions and games– It is a known fact that conducting games and contests at your exhibition booths help to pull in majority of the crowds. Exhibitors have been engaging in such activities for years now and still it is one of the most cost efficient and effective ways to attract visitors. When you create a fun environment you are bound to attract the attention of many. Create games and contests that help to imprint your key marketing message in the minds on the visitors. This way you will help to create a niche for your brand in the market.
Sweepstakes and giveaways–Sweepstakes and giveaways are another tried and tested means to engage visitors at exhibitions and tradeshows. If you are not up for conducting contests and games, (since it requires a bigger sales team and preparation) you can conduct giveaways and sweepstakes at your booth. Giving away memorabilia and souvenirs will not only bring the crowd to your exhibition booth but also act as a subtle reminder of your hospitality way after the show, as well.
Select an engaging exhibition stand design –Your exhibition stand design plays a very important role in your presentation. It is the first thing that the visitors will see and hence you need to make the most of this opportunity. A stand design crafted to resonate with your brand image will help to create a powerful impact on the crowd and bring them towards your booth. This is why global brands hire the best exhibition stand design companies to create an engaging and distinct booth for their shows.
Create an experiential space– It is all about creating an experience for the visitors, to engrave your brand presence in their minds. With the help of good exhibition stand designers create photo booths or recreational area in your exhibition stand. A photo booth will pull in a lot of crowd and also provide your brand free publicity. You can encourage visitors to post the images on social media in order to win gift vouchers as well.
Use social media to your benefit– Social Media is all the rage these days; use it to your benefit to attract your target audience. You can make announcements of your exhibition participation or even send invites on social media platform. Conduct a live video during the show of your exhibition booth and the activities you are conducting. This way you can reach out to a larger set of audience and bring them to your exhibition booth.