Category Archives: Exhibition Article

Product displays and exhibitions – Few things to keep handy!

Product displays and exhibitions – Few things to keep handy!

 
An exhibition show is many things at a single point of time and place. Whether it is about showcasing your brand and its best products and services to a larger target audience, building a stronger relationship between your brand and consumer, or launching a new product with the aim to reach the targeted consumer base and generate highest sales leads. But have you ever wondered what makes your product launches a great success at an exhibition show? It is your exhibition stands and how attractive or appealing is the exhibition stands design and the way it captures the attention of the audience at the show.
 
It is a fact that a poor product launch can break your show and the effectiveness of the same can be hampered. In order to grasp the attention of a large number of target audience and generating maximum sales leads through a product launch can be done by making your exhibition stands worth a look. This simply means that in order to make your product launch a fruitful effort, there are a few key elements that need to be taken care of. Let’s take a look at these!
 

Time the launch of your product thoughtfully

 
Any proficient product manager will tell you that a correct time for a product launch is fundamental to a compelling launch. Therefore, when you think of having a product launch at an exhibition show, make sure that you choose the right show as well as partner with the best exhibition stands design and build company who would fabricate the best-looking and compelling exhibition stands for you.
 
So, if you are having a show in Dubai and looking for exhibition stands in Dubai, then ensure that you partner with a local stand contractor who can help you with a suitable stand design.
 

Product positioning is of utmost importance

 
When it comes to a product launch, one of the most fundamental things is building up the trust in the market before you step ahead for a product launch. Therefore, positioning your product well is the necessity of the moment so that your target audience finds the right answer for their needs and demands in your product.
 
Moreover, product positioning in your exhibition stand is also important. Whether you are exhibiting in portable exhibition stands or modular ones, placing the product well during the show is also crucial. It is vital that your visitors can easily find the product they are looking for at the launch. So, place it thoughtfully.
 

Consider the market opportunity

 
Having a one of a kind product launch is an essential first stage; nonetheless you should in like manner consider the market opportunity for your potential product. There are various essentials that are to be considered while evaluating the market opportunity, yet here are three of the most basic and vital things that needs special focus.

  • The target audience

Understanding your customer will empower you to pick if your product deals with an issue of your target audience or not. Make a point to fixate on giving an answer for the audience’s issue.

  • Your immediate competition

Get familiar with your competition so that you know their products in the market. This will help you plan and strategize accordingly and have a product that truly matters to your target audience. Be a step ahead of your competition by knowing what they are up to.

  • Budget plan

Knowing the cost of your product will help you make a decision for the future product launches and short and long-term goals.

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Common Mistakes at Exhibitions and How to Avoid Them

Common Mistakes at Exhibitions and How to Avoid Them

 
Have a show? Partnered with one of the leading exhibition stand design companies and got the best exhibition stand on board? Trained the staff for effectively communicating with the target audience? All set and done. But hey, have you overlooked on some trivial mistakes, which are a common dos’ during the whole exhibition chaos. Once you figure these common exhibition mistakes, then it’s not a big deal to dodge the same. But understanding these takes a whole lot of time and consideration.
 
Your brand image and equity are of prime importance. So, it is a sensible step to avoid silly exhibition mistakes that are often overlooked pre, during and post shows. So, here we are focusing on three main mistakes that are persistent during the show but can be largely avoided with prior planning.
 

Overlooking the plan to plan

 
Failing to plan and strategize for your show may land you up in trouble. We all agree that planning and devising a plan for an exhibition show plays a crucial role in establishing the ground for a great show.
 
An exhibition show should be managed with precision and perfection. Just like any other department or district of your business, it too needs substantial goals, a system for achieving these goals, a solid game-plan and a substitute strategy to have a successful and worthwhile show. While you plan out to partner with one of the best exhibition stand design companies to have your next show’s exhibition stand, there should be enough planning beforehand to grab every possible sales leads at the show. Without a solid and strategized plan, your show won’t have a benchmark for evaluating accomplishment. You plan when you want the most stunning exhibition stand design. You plan ahead, in case you have a show in another country or city. You plan to get the best exhibition stand Dubai from the most exhibition stand companies in Dubai. There’s planning in everything and one should not avoid the same.
 

Unappealing exhibition stand design

 
The exhibition stand design is one such element that the show visitors will closely take a look at and decide whether or not to visit your stand. So, as an exhibitor be sure to have a striking exhibition stand design that would attract the visitors instantly. Most of the time, due to the fear of overshooting the show budget, companies partner with inexperienced exhibition stand contractors who would successfully offer you a stand design at a cheaper rate but would not put in enough effort to prepare a design suiting the specific brand needs and image. Hence, if you have a show in Dubai then avoid the mistake of going ahead with an inexperienced exhibition stand contractors in Dubai and partner with the one that has a heavy work portfolio and clientele that you can rely upon.
 

Cost cutting is a must but not on the right things

 
Brands across the globe indulge in cost cutting to stick to the budget plan. But it is a fact that cutting costs on the right things might spoil your show. You might invest in an inexpensive exhibition stand, but the same might land you up with a shoddy stand design. Similarly, if you’re partnering with best exhibition stand contractors in Dubai or exhibition stand design companies in Dubai will let you spend a bit, but it will surely give you a better return on investment.
 

Some of the other crucial exhibition mistakes include:

 

  • Common and uncreative giveaways
  • Untrained stand staff
  • Fading brand presence at the show
  • Failing to follow up

 
Shun the worries of exhibiting mistakes and stun the world with the best exhibition stand. Keep these trivial exhibition mistakes away and have a successful show.

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The Important Facets of Exhibition Booth Design Ideas

The Important Facets of Exhibition Booth Design Ideas

 
When you start working on exhibition booth design ideas, what is the first thing that you think of? Of course, the various design elements that will contribute to a great exhibition booth design. Generally, we don’t have a specific mind-set for a design; they’re prudently crafted based on your marketing strategy for the event. For this, it is essential to have a clear objective for participating in an exhibition. Whether you want to promote your brand or generate qualified leads for your business, a strong marketing strategy will help you meet your desired goal.
 
There are an almost infinite number of exhibition booth design ideas for reaching your event goal line. By using the services of a proficient exhibition booth designer you will be ensured that your booth appears alluring and functions well in order to successfully grab the attention of visitors. There are many agencies who offer these services of exhibition booth design in Dubai. They take the responsibility to effectively incorporate spotless graphics to make your booth stand out from the crowd. Have you ever visited a restaurant and felt different? What made that restaurant stand apart from its competitors? Apart from its food; the colour, layouts, and lighting altogether add towards the success of the restaurant. These elements together build a pleasing ambience. Just like that, booth designs also contribute towards influencing attendees about your brand.
 
The best exhibition booth design is the one that has amazing graphics that conveys the right message and guides attendees to your booth. In order to be effortlessly spotted in an exhibition hall from every corner, you could make use of some signage that would be put up at a height. This hanging signs from the ceiling will serve as an effective technique to increase visibility. One of the remarkable exhibition booth design ideas is to have your booth walls covered with large-scale graphics or mount free-standing signs around your booth. These signs are available in various sizes and shapes and can also be double-sided which enriches the visibility arena.
 
A design that looks amazing on an office screen or on the brochure cover may not necessarily look great in your exhibition space. It is essential to wisely consider the visual composition of the entire booth in prior to build the signs at the right scale and angle them accurately for maximum visibility of your exhibition booth design. Your in-house graphic designers won’t have enough knowledge about the exhibition industry unless they worked for exhibition booths before. That is why it is always advisable to hire professional exhibition booth designer who has hands-on experience in the exhibition industry.
 
Creativity is a key when you are working on exhibition booth design ideas. You need to lure your attendees with something unique and unexpected. You could design your booth around a clever theme or incorporate interactive elements and create buzz around your brand that encourages interest and stays fresh in the memory long after the show. To have the best exhibition booth design, it is important to note that your booth should not only be decorative but it needs to be functional as well. Suppose, you have onsite deals signed at you booth then you need to incorporate a private meeting area in your booth.
 
Allow the people see what you are offering them through your exhibition booth design. Let them visualize, hear, and feel your product or service. This will enable you to imprint information on their mind and ultimately they would come back to make a purchase later. All of this requires vigilant planning well in advance to avoid any last minute confusions. Do share with us the various exhibition booth design ideas that will help in making a long-lasting impression on the target audience.

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Cost-Effective Exhibition Stands That Can Boost Brand Presence

Cost-Effective Exhibition Stands

Cost-Effective Exhibition Stands That Can Boost Brand Presence

 
There are thousands of exhibitions happening every year at various locations based on specific industry type to showcase the products or services at their best. Exhibiting in an exhibition is like introducing your brand in a new way to your target audience. Good quality exhibition stands make sure that this first impression is a lasting one. The exhibition process might appear daunting for exhibitors who are participating first time in an exhibition. Companies who are new to the exhibition industry and the ones who are very peculiar about their marketing budget will often try to look for cheap exhibition stands for their exhibition.
 
It is understandable that these newbies want to make sure that their investment cost is worth it before venturing into the exhibition industry. It is necessary to remember that exhibiting is a marketing activity and hence, as a company, you are required to follow certain marketing principles and practices based on your budget. But looking out for cheap exhibition stands doesn’t mean that one needs to compromise on their quality.  Exhibitors often get confused in selecting the right exhibition stands design for their show while focusing more on their budget constraint and neglecting the quality significance. It is essential to note that there are several stand designs ideas which are competent as well as cost-effective too.
 
Exhibition stands design that is pocket-friendly and highly functional focuses more on practicality and highlighting the key message of your brand. Such stands massively reduce the overall price of the exhibition stand saving money in logistics, installing and dismantling. These stand ideas enable you to participate in an exhibition without burning a hole in your pocket. Start-ups or companies who do not wish to invest more into exhibitions depend on these cheap exhibition stands options instead of spending on intricate exhibition stands.
 
One of the cheap exhibition stands type to choose is the pop-up stands which will make an ideal choice for your show. They are highly preferred due to their versatility and ease of use. Pop up stands are portable in nature, light weighted and easy to assemble too. Choosing pop up stands for an exhibition will ensure you a robust framework and pristine finish portable exhibition stands at budget-friendly rates. There are various types of pop up stand designs and styles available in the market. You could choose the right one that fits your requirement.
 
Promoting your business to create brand awareness can be done through brand activation kits. For getting cheap exhibition stands for your exhibition stand, you could opt for brand activation kits which are reusable and serves as a great source of one-time investment. These display kits effectively influence your target audience and turns them into buyers. There are several exhibition stands agencies which provide brand activation kits which contain a wholesome package at an affordable price. With the right choice of activation kits that encourages promotional displays and customer engagement, your business can reach out to the right set of audience.
 
An exhibition is truly a great medium to build strong brand image and bring credibility to your business. Companies that participate in exhibitions are successful in making their brand stand out and adding value to your business through effective networking. Portable exhibition stands are constantly developing as a lucrative approach to mark your presence in an exhibition. Being easy to assemble, these exhibition stands delivers unmatched visual impact thus enabling the creation of elegant, eye-catching displays and counters. These stands are easy to re-configure and can be used to re-brand thus, making your exhibition stand more flexible and economical.

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Exhibition Stands as Brand Boosters

exhibition stands

Exhibition Stands as Brand Boosters

 
Exhibitions stands are expensive, for attendees, exhibitors, and organizers. Then why are they still relevant? Simply put, it’s because people consider face to face interaction authentic, unlike the perfectly lit photos or correctly composited videos that companies and exhibition shows often promote on their social media feeds.
 
Furthermore, attendees often attend the exhibitions for the experience. Exhibition shows are often hubs of novelty and innovation. Walk into any show in Dubai, exhibition stands all around you will be employing the latest marketing methods to command attention and attract visitors. Exhibition shows are also a great place for businesses and professionals to stay active within their industry and keep up with the latest developments. So there are some clear benefits that exhibition stands provide businesses that are looking to increase their business and brand presence.
 

Acquire new leads

 
Digital marketing has its place in lead generation. But, when it comes to acquiring a sizeable amount of high-quality leads, exhibitions still remain effective choice. Exhibition stands in a Dubai show or any other show in any other region are going to attract more relevant leads than e-mail marketing or the outdated door to door marketing.  This is simply because exhibition shows are attended by professionals and businesses that are already interested to see what the show has to offer. They are interested in the show because, it is relevant to their industry. This instantly helps businesses that have exhibition stands at the relevant exhibition show, because they get access to attendees that are looking to strike partnerships with new companies. And see what their exhibition stands have to offer.
 

Improved brand presence

 
An exhibition stand’s design is like the portfolio of the company condensed into an elevator pitch. Not only is the design suppose to attract attendees and present the company image in a positive light. If the company is relatively new it is suppose to convey to the onlooker exactly what the company is all about.
 
Exhibition stands that are able to achieve this will manage to not only get a large footfall of attendees that know about the brand. But also, leave the stand with definite brand recall that will last long after they have left the show.
 
Furthermore, having exhibition stands in UAE, Europe, or the United States of America are still considered a popular form of networking among businesses. Big companies like to discover innovative start-ups that bring something new to their industry. So, by participating in an exhibition show you let your industry known about your brand and by extension your customers.
 

Gain exclusive insights

 
Exhibition shows are ideal hubs for gaining new information, new innovations, and new interactions. The lazy way that start-up businesses tend to create keep themselves updated is through social media and the blog posts. It might seem like a safe way to test the waters before your business is ready for the spotlight. But that perception is wrong. Most of the action happens at exhibition shows itself, behind the polish of social media and politically correct blog posts. Businesses that participate in shows with their exhibition stands in Dubai or any major show in world benefit in twofold:
 

  • They are able to gain the latest information from guest speakers and key influencers. Even further interaction becomes possible
  •  They are able to connect with businesses that can offer services, which compliment their own and come to an immediate business arrangement

So, business participating in shows with their exhibition stands, gain a decisive edge in terms of knowledge and networking.
 
In conclusion, these three benefits leads, brand presence, and industry insight make exhibition stands a powerful marketing tool. Since they can help businesses get a solid foothold in their industry and by extension their customers.

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Must have things to keep in mind for your next exhibition stand in Dubai

exhibition stand Dubai

Must have things to keep in mind for your next exhibition stand in Dubai

 
Exhibition shows are conducted all-round the year. With numerous brands from widespread industries, business experts and consumers at one platform, exhibitions have become one such ground where you can meet both your business partners and prospective buyers and consumers. Not to forget, ab exhibition show would also welcome your competitors and help you gauge their branding and marketing activities from a close proximity.
 
Showing at an exhibition demands for numerous dos and don’ts, depending on the location your show is at. Every country or city has its own set of rules when it comes to exhibition shows. Right from an exhibition stand design to taking care of the entire project execution and partnering with a reliable exhibition stand contractor, every small detail needs to be addressed specifically. If your show is at Dubai, then you must get your hands on the best exhibition stand Dubai from the most trusted exhibition stand design companies in Dubai. The task to get the most appealing exhibition stand Dubai is a simple one; read on to find out the easy tricks.
 

Exhibition stand ideas that stand out

 
One of the most important factors about getting the most appealing exhibition stand Dubai is to get unique and distinct exhibition stand ideas that will help your brand stand out. Exhibition stand ideas must showcase the specific brand message communicate the key message of the brand effectively. As an exhibitor, you must contact a reliable exhibition stand design companies in Dubai so that you can get nothing less than a striking stand idea.
 
There are numerous exhibition stand companies in Dubai but to fix on the best one might seem like a daunting task. First of all, make sure to go through the list of popular exhibition stand companies in Dubai and fix on the one that suits your specific brand needs and exhibiting demands.
 

Exhibition stand contractors Dubai

 
Although there might be a lot of stand contractors in Dubai, you must partner with the one who has a reliable history of working with global clients and can provide you with a stand design portfolio to skim through. It is necessary to go through the work portfolio of the exhibition stand contractors Dubai so that you exactly know what is waiting for you.
 
It is best not to rely simply on the work portfolio but also take a look at different brand that the stand contractor has worked with. A complete project execution of your stand will help you experience a hassle-free show.
 
Right from getting the best exhibition stand Dubai to partnering with one of the most popular exhibition stand design companies in Dubai, you need to get your things right.
 

Exhibition stand design companies

 
If you have your show in Dubai, it is best to partner with the best exhibition stand design companies in Dubai in order to get stunning stand designs for your next showcase. Having a professional and highly experienced team of exhibition stand designers would help you with compelling stand designs to help you make a unique brand presence at the show. Moreover, it is always best to help the designers understand your brand needs so that they can pen down some stunning designs for your exhibition stand Dubai.
 
Preparing for an exhibition show is not a tough task as it seems like, only if you know what the important things are to take care of. With correct planning and ideation, you can get the best exhibition stand Dubai for your next show. Keep these vital and must-have factors in mind for your next Dubai show.

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Exhibition Stands – A Key Ingredient in Building Successful Marketing Strategy

Exhibition Stands – A Key Ingredient in Building Successful Marketing Strategy

 
In today’s fast-paced world where communication has reached the new level of expediency, Exhibitions still works as a great medium to market your brand and connect with your potential customers efficiently. Even the top market leaders in the market choose this mode of marketing. So, if your company is planning to participate in an exhibition then you need to understand the certain factors that will determine whether your event would be a great success or not. Before participating in the exhibition, identifying the objective is a must. Most likely, companies have a clear goal of obtaining qualified leads that will convert into payable customers along with generating brand awareness.
 
Exhibition stands play a vital role in marketing your brand. As it is rightly said, the first impression is the last impression. Exhibition stands are the first thing that will attract your customers towards your brand. You definitely can’t lose on this one because, within the first few glances, the attendees will decide upon whether to visit your booth or not. Various exhibition stands agencies in Dubai help in creating the perfect exhibition stands. There are few things that you would need to note down which will guide you to create the right exhibition stands for your event.
 

Let your Design do the Talking

One of the important element in the exhibition stands is the exhibition stands design. It is essential that your exhibition stands design portray your brand value and at the same time convey the right marketing message that is aimed directly at your target audience. Having alluring exhibition stands design will directly attract more traffic towards your booth. Your design should be able to depict your brand’s ideology of what your customers will benefit after visiting your stall. In consideration of having attractive exhibition stands, you need to come up with new innovative stand ideas that will match your company’s values. There are professional exhibition stand builders who design customizable exhibition stands in Dubai.
 

Keep it Simple yet Innovative

The design of your stand will include the text and graphics which together will contribute in making your design stand out. The secret to this is saying more with fewer words. Your customers won’t take out time to read paragraphs about your brand so it is necessary, to sum up, your message in small catchy phrases. Along with the message, you need to have an enticing graphic for your exhibition stands. Don’t use colours and images that will distract instead of attracting. Eye pleasing graphics will definitely help in making your show a hit. To add to its charisma, make use of proper lighting thus enhancing the beauty of your exhibition stand.
 

Quality is never a Compromise

Quality is of utmost importance since your exhibition stand will represent the face of the company. You need to make sure to use high-quality materials and construction while building it. With the growing trends, the market now also provides superior quality portable exhibition stands that have quick and easy installation process. This portable exhibition stands will help in creating a strong brand presence at cost-effective rates.
 
Along with designing the perfect exhibition stands for your show, your Staff approach towards your potential customers will also count in making an exhibition successful. Since they also represent the face of the company. It is always advisable to appoint courteous employees who have a rich knowledge about your brand in order to answer all the queries that arise in your customer’s mind.
 
An Exhibition can truly deliver great result if done the right way. For this, you must have experienced Exhibition stands designers who have a proper understanding of your brand and industry. Adhering to all these factors, you will definitely be able to steal the show.

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5 Common misconceptions people have about exhibitions

5 Common misconceptions people have about exhibitions

 
Have you ever considered participating in exhibitions and later held back because you weren’t sure about this BTL marketing platform? When it comes to offbeat marketing platforms such as exhibitions, there are prejudices and misconceptions in the market. More often than not these misconceptions are just that – misconceptions!
 
Off late the marketing arena is abuzz with the fact that exhibiting can actually help your business tremendously. Still, to clear the air, in this article we decode 5 common misconceptions people have about exhibitions.
 

Misconception Number 1 – Exhibitions are only for global brands

It is true that global brands invest heavily in exhibitions and why not? They receive surplus return on their investments but it does not mean that exhibitions are not the platform for small businesses and start-ups. On the contrary, exhibitions provide an ideal stage for start-ups to officially introduce their brand and product in the market. Showcasing alongside seasoned exhibitors in fact will put your brand on the map and increase brand credibility. This is why more and more small companies are investing in distinctive exhibition stands to create an ideal setting for their brand at the show they are participating in.
 

Misconception numbers 2 – Exhibitions only help to make sales!

Participating in exhibitions does help to boost sales but they can help you achieve much more than just that. The reason BTL activity like exhibitions have come to the forefront is because they help brands to reach untapped target groups. With the right exhibition stand, you can help to increase your brand visibility. Not only exhibitions provides a solid ground to launch your product but it also helps to increase brand credibility. Your exhibition stand itself can become an ideal platform to communicate and directly interact with your target audience.
 

Misconception Number 3 – Participating in exhibitions is an expensive affair

In the past decade or two, the exhibition industry has evolved for the better. Initially only the big players invested in exhibitions because they could afford to. Now, the industry is accommodating and in fact encourages small businesses to exhibit. To cater to these exhibitors exhibition stand contractors Dubai offer a wide range of booths and display stands that are budget-friendly. From booking an exhibition stand to hiring an exhibition stand contractor Dubai that provides turnkey solution, everything is cost-effective and hassle-free.
 

Misconception Number 4 – Participating in exhibition is a hassle

Participating in exhibitions does involve a lot of prep hence you need to play smartly. Nowadays exhibition stand builders in Dubai provide complete range of services along with their exhibition stands Dubai. Once you book your exhibition space and hire the right stand builder, you needn’t worry about a single thing. Your stand builder will provide you with turnkey solutions taking care of every aspect be it designing, production, graphics, logistics and installation and dismantling.
 

Misconception Number 5 – Personalization of exhibition stands is pricey

It is imperitive that you invest in a good exhibition stand. Afterall, it is going to present your brand at the show. Customization of the stand is the most impactful way to make your brand stand out in the crowd. Many people are under the assumption that personalization of exhibition booth is pricey. This is not true. Many exhibition stand builder provide their booths at a nominal rate. Now, even rental stands can be personalized according to the brand requirements. Modular stands too can be customized to some extent so that the booth embraces the brand personality.
 
Exhibitions are considered one of the most impactful and powerful marketing platform. Don’t let prejudice and misconceptions stop you from exploring this avenue. With thorough research, participating in exhibitions can be a problem-free and cost efficient process.

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5 Things to Keep in Mind before Choosing a Theme for your next Exhibition in Dubai

5 Things to Keep in Mind before Choosing a Theme for your next Exhibition in Dubai

 

Dubai is one of the prime exhibiting locations for different buyers & sellers from various parts of the world. Every year, there are several exhibitions held in Dubai and more than thousands of exhibitors participate from every corner of the world.

Themes are imperative, impactful and exciting part of every exhibition and they should not be overlooked. It is the first thing that visitors notice at your exhibition stand design and if it is attention-grabbing it will certainly drive them to your exhibition stand.

When it comes to selecting the right themes for your next display stand Dubai based, you have to be very peculiar. These following points will help you in selecting the right theme for your next exhibition.

1. You should have a good understanding of your target group

Before finalizing your exhibition theme, you have to consider the age, demographics, industry of your target audience. You have to analyze who will be attending the event, what is the age group they are falling into. There will be plenty of exhibitors in Dubai from various industries like IT, medical, entertainment, or electronics. In order to connect well with your target group, you have to decide which theme suits best for that particular industry.

2. Your theme should be in sync with your exhibition content at your exhibition stand

While selecting the theme for your exhibition you should have a branding or a marketing objective. For instance, if you are participating in exhibitions for a new product launch for the automobile industry, then you should select a theme at your exhibition stand accordingly. Make sure your theme is appealing, engaging as well as professional.

Choosing a good team of exhibition stand designers will help you get excellent themes ideas for your next exhibitions in Dubai. You have to ensure that the message of the exhibition should be easily incorporated into whatever theme you select.

3. You have to keep an eye on the latest trends

Checking out the latest trends in the exhibition industry can be a basic and excellent theme design idea. Some of the popular themes in Dubai are masquerade, aviation theme, workshop theme, seafood theme, under the sea. Choosing a trendy theme at your exhibition stand will give a cutting edge over your competitors.

4. You have to select the right color combination

Choosing a color scheme can be the simplest and the most popular theme idea of what every exhibitor uses. So, whether it is using black and white color for adding a touch of sophistication, or red and green for a Christmas event. You have to select the right color combination. You can create an exciting exhibition stand design in Dubai by choosing colors that match your brand logo, which will result in a high brand recall.

5. You have to stick to the budget of your exhibition stand Dubai based

When it comes to themes, money is one of the deciding factors, while exhibiting in Dubai. Needless to say, exhibitions are expensive and so are themes.  If you are planning to do a futuristic exhibition, then your visitors might expect robots at your exhibition stand design. You have to be realistic about your budget when it comes to choosing themes in Dubai.

Creating themes at exhibitions is a powerful way to enhance your visitors’ mood and attract more audiences at your exhibition stand. Themes are highly effective when it comes to branding. Choosing the right theme at your stand design will not only attract visitors to your exhibition stand but also leaves a memorable mark on your visitors.

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Choosing between modular or custom exhibition stand for your first show

exhibition stand design

Choosing between modular or custom exhibition stand for your first show

 
When deciding to go the route of utilizing exhibition stands for promoting your brand, you must first decide the level of investment you intend to place for your exhibition stand. Your budget and marketing goals will decide on the type exhibition stand designs that will be appropriate for your brand. Usually these designs are available in modular or custom variations. You could even pick rental options if needed. So here are some things to consider.
 
Let’s start with modular exhibition stands first. You can create some of the most versatile solutions with modular exhibition stands. Modular stand allow you a lot of flexibility when it comes to designing the stand’s shape and size, you can pull a lot of variety with your exhibition stand designs in modular. They’re not cheap but they’re also not as costly as a custom exhibition stand. They are effectively a cost-optimal choice for companies. If you want to maintain a conservative budget without compromising on presentation, then modular stand types are a good option.
 
Within modular stands there are vast categories of different types of stand systems to use. There are several levels of customization available with different builds. The higher-end ones come equipped with better design solutions such curved walls, product display shelves, support for LCD screens, and even with custom lighting fixtures.
 
At the highest price point, a modular stand can allow you to create wide exhibition stand designs, which can match the aesthetics and scalability of custom stands. Modular stand designs have the additional benefit of being engineered to be compacted into a manageable bundle for easy transportation and installation.
 
The best part about modular exhibition stands is that they can be reused and reconfigured for later exhibition shows are per the needs of your show space.
 
So, a modular stand is a good option to consider, since it offers you distinctive advantages.
 
Now we move on to custom exhibition stand designs, these types of stands are built for maximizing the presence and impact of a brand at an exhibition show. They are designed with a very specific theme in mind and with no possibility for any future modification.
 
Custom exhibition stands are usually used to launch a new product or service for big brands looking to make a massive impact, reinforce their brand value, and generate a massive footfall with occasionally some hefty sales. At any show, you’ll find custom exhibition stand designs that will always be built tall, wide, and imposing. They are made to utilise all the available, exhibition space. They are meant be a dominating presence at any show. They can have a spacious lounge, even a complete stage for demonstrations. The possibilities for engaging attendees are limitless.
 
But the shortcoming is that they are very expensive and can usually be afforded by big brands that have the capital to handle such an endeavour. Furthermore, don’t expect any future use from custom exhibition stand designs once they are made, the only thing they are useful for after the show is to be broken down or recycled.
 
Naturally, custom exhibition stands are an expensive solution since they are one-time deal. Investing in a custom stand is guaranteed to cost you more that the amount of sale you expect to make, but the long-term brand impact you make can be an intangible asset for you brand.
 
To conclude, we hope that this article has given you some knowledge on the difference between two of the most popular exhibition stand types. Also, we hope that it further facilitates a more fruitful discussion when you approach any exhibition stand design companies in Dubai.

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