Category Archives: Exhibition Article

Four factors to consider when participating in trade show


Four factors to consider when participating in a trade show

To participate in a trade show is a large undertaking. There are so many steps to take before you can end up on the show floor; it becomes hard to prioritise which ones are crucial for the health of your ROI. So here are the five factors we consider as important for your trade show participation.

The best time to book your exhibition space this year, was last year. Booking your exhibition stand design well in advance is crucial, if you want extract the most benefit out of your exhibition stand design. Booking your space well in advance, allows you a variety of choices when deciding how you want your stand to be positioned and where you would want it to be placed. Some trade show organisers provide their spaces at discounted rates to exhibitors who book early. So don’t wait to get in touch with the trade show organisers. It will give you more breathing room for planning your exhibition stand ideas.
Trade Show
Your budget determines the size of your stand space and the show you can afford to participate in. So it’s a better idea to wait until you can participate in the most popular trade show within your industry. Why? So that you are more likely to get high-quality leads and get a better ROI on the time and effort you have invested. So how do you know if the trade show you plan to attend is popular? Well, there are several ways; you can ask feedback from peers within your industry on which trade shows are good. Several trade shows themselves publish statistics about their event, which includes number of visitors, footfalls, and number of registrations. You can use these as a point of reference to judge if a particular trade show is the right fit for you.
Your objectives define the type of exhibition stand you need. For example, if you are looking to meet more prospects then you would have to consider seating arrangements, refreshments, and reception counters. You will also need to allocate space for meeting rooms and private rooms to interact with clients. In the case of product demonstrations, you would need to account for space to accommodate product shelves and product demonstration tables. You will also need to create audio and video presentations of your products to pull in the crowds. So, depending on your objectives you will need to design your exhibition stand in a manner that focuses on branding or lead generating. The exhibition stand ideas you decide to go with will also depend on your trade show objectives.
If you had taken our advice and booked your exhibition stand early, then it is quite likely that you would have gotten several choices for picking your location at the trade show. In such a case, you need to evaluate various factors before choosing an option. You will need to estimate the traffic patterns, the position of entries, exits, traffic flow, and lounge areas. All of this affects the flow of visitor traffic. It might be tempting to always choose the entrance, but often visitors end up passing the entrance without paying any attention to exhibition stands near them. Instead depending on your stand type you could choose a spot that is close the cafeteria or conference stage, this will ensure that you will have a steady flow of visitors passing your exhibition stand.

modular and custom exhibition stands

Modular And Custom Exhibition Stands

The battle between modular and custom exhibition stands

If you are an exhibitor, chances are, at some point you have faced the predicament of choosing between a custom and a modular exhibition stand. Most exhibitors often find themselves overwhelmed with choices. Choosing between custom and modular exhibition stands is not easy especially when you do not have clarity on the different concepts.

Before you pick sides or worse make an uninformed purchase, in this blog post we break down the concepts of modular and custom exhibition stands. Once you have clarity on the concepts you can make an informed buying decision.

Advantages of modular exhibition stands

  • High ROI – Although modular exhibition stands are comparatively expensive they offer high return on investment especially in the long run. Modular exhibition stands are reusable hence they are a one-time investment. Once purchased, any given modular booth can be reused for several years with minimal maintenance. Hence in the long run modular booths are cost effective.
  • Eco friendly – Modular booths are made with sustainable raw materials. Neither wood nor harmful paints are used in the construction of modular booths. This is why many companies that take up the green initiative opt for modular exhibition stands for their trade fairs and exhibitions.
  • Easy to assemble and dismantle – Since modular booths are pre-engineered structures they are extremely easy to assemble and dismantle. A small crew with or without technical background can easily finish the installation process in relatively less time.

Advantages of custom exhibition booths

  • Complete customization- For brands and companies that have specific exhibition stand design requirements, custom booths are the best bet. Custom exhibition stands will help you to materialize your imagination and even the most eccentric booth design concepts.
  • Cost effective – When compared to modular booths, especially for one trade fair or exhibition, custom booths are surely cost effective. However only a few exhibition stand manufacturers in Dubai offer custom booths.
  • No hassle of installation and dismantling – Custom booths need to be installed and dismantled by a professional team. The drilling, painting, polishing etc requires the skill and expertise of a professional team hence you can leave the assembly and dismantling process to the experts.

Custom Exhibition Stands

Seasoned exhibitors are already acquainted with the concept of custom exhibition stands.  Custom booths are bespoke stands that are primarily made using wood. As the name suggests, custom exhibition stands can be completely customized. To create an experiential space, custom exhibition stands are an ideal option. Many exhibitors often have a theme for their exhibition. To create a booth that provides an optimal environment for their promotional activity, exhibition stand design companies recommend custom exhibition booths.

Modular exhibition stands

Modular exhibition stands are relatively newer alternatives to custom exhibition stands. Modular booths are pre-engineered booths created mostly of aluminum. They are created to be reused hence they are a one-time investment. Modular exhibition stands are designed in such a way that they can be installed and dismantled swiftly. Many show organizers in Europe and Middle East only allow the usage of modular exhibition stand in their premises and for good reason.

Disadvantages of modular exhibition stands

  • Customization is restricted – Customization is quite restricted with modular booths. You can add elements to your pre-engineered booth to give it a whole new look but you cannot make alterations to the core structure.
  • Requires storage space/facility -  Custom exhibition stands cannot be stored but if you purchase a modular booth you need adequate space to store it between shows.

Disadvantages of custom exhibition stands

  • One time use only – Custom exhibition stands are primarily made of wood. The wood used for the creation of custom booth is painted on; polished and cut hence it is practically impossible to use the same custom booth again.
  • Installation and dismantling process is a mess – The assembly and dismantling process of a custom booth is a messy affair. Since the drilling, painting will pollute the fairground.
  • Installation is time consuming – Installation process of a custom booth takes much more time than that of a modular booth.

10 tips to project a powerful image at exhibitions

10 Tips To Project A Powerful Image At Exhibitions

10 tips to project a powerful image at exhibitions

Exhibitions are not just a medium to generate sales and leads. It is arena where you can build a positive brand image and refine your brand personality. Imagine all the important people that matter (with regards to your business) under roof! Exhibitions are exactly that! This is why it is extremely important that you project a powerful image at the show.

To help you out, in this blog post we bring you 10 tips and tricks that will help you pack a punch at the next exhibition you are participating in

  • Originality counts - Be it any front, business or otherwise, originality always earns you brownie points. A novel concept or idea, be it small scale or large, always attracts the attention of the audience. At exhibitions, any brand that comes up with out-of-the-box ideas, either for their exhibition stand designs or even their marketing plan, unfailingly steals the spotlight.
  • Invest in an appropriate exhibition stand design – Your exhibition stand is by far the most important investment you will make for the show. It is literally the face of your brand at the exhibition hence selecting a suitably designed booth is a must. Incorporate design elements that are synonymous with your brand image and that help to reinforce your brand image at the show.
  • Focus on your key features – What is it that your brand stands for? What are your core brand values? Acknowledging and embracing your brand image will help you create a niche in the market. Understand what are your strengths and characteristic brand features and let them be the highlight of your exhibition presentation.
  • Prop your exhibition stand suitably- Your task does not end with selecting the right exhibition stand design for your brand. Once the exhibition booth is ready you need to prop it well. Ask your exhibition stand contractors Dubai no to cramp up your booth with unnecessary elements and props. A roomy and spacious booth any day looks more inviting and gives you the perfect stage to entertain more than anticipated visitors.
  • Make your exhibition booth visitor friendly – Your guests of honor at the show are obviously your visitors. While designing your exhibition booth, make sure your booth is visitor friendly. Small things that ensuring an open entrance to the booth and seating arrangement for the visitors go a long way in impressing the visitors.
  • Have an enthusiastic sales team – After your exhibition stand, your sales team plays a pivotal role in making or breaking your performance at the show. A charismatic and enthusiastic sales team will ensure that the visitors turn into quantifiable leads. A lethargic team will dampen the spirit of the booth and portray a negative image of the brand.
  • Hospitality – Hospitality is never outdated. Welcoming your guests with a beverage and offering snacks will help to build a positive brand image. Off late many exhibitors have a lounge area in their exhibition booth for their guests where they can rest their feet, charge their gadgets and catch a quick break.
  • Listen to your visitors – Exhibitions are an ideal opportunity for brands to accumulate feedback from their consumers. The reviews and feedback you receive from your visitors at exhibitions is crucial information which you can use to better your product and marketing strategies.
  • Give back to your visitors – A small token of appreciation in the form of giveaways and souvenirs helps to create a powerful impression on the visitors. Souvenirs are also a good way to remind the visitors of your brand long after the show is over.
  • Crisis management – It is always good to be prepared for crisis and emergencies. You never know what could go wrong, from absent sales person to short supply on beverages. Hence it is always recommended that you have a back-up.

5 tips to get your exhibition booth trending at exhibitions

5 Tips To Get Your Exhibition Booth Trending At Exhibitions

5 tips to get your exhibition booth trending at exhibitions

In this fast paced world, if you are not keeping up with the latest trends and fads then you are barely getting noticed. Be it your projected brand image or marketing strategies you need understand the pulse of the audience and come up with strategies that are trending to stay relevant with the crowd.

Even at shows and exhibitions, it is crucial that you formulate a marketing plan that is in sync with the current trends in marketing. A good way to begin is by amping up your exhibition stands. In this article we bring you 5 tips to get your exhibition booth trending at trade shows, events and exhibitions.

Incorporate the latest technology – Probably one of the easiest and most effective strategies to amp up your exhibition stand design and to stay relevant with the crowd is by incorporating the latest technology in your booth design ideas. Luckily, innovative gadgets are easily accessible nowadays and most exhibition stand companies in Dubai and even in rest of the world are well equipped to put up such installations. Be it interactive touch screens, artificial intelligence, 3D projections or even virtual reality there is plenty to choose from. Select gadgets that reflect well with your brand personality and make it part of your exhibition presentation.

Create a lounge area in your booth – Often exhibitors underestimate the power of a plush lounge area. A lounge area will instantly put your exhibition booth under the spotlight. Visiting exhibitions can often be a tiring process. A comfortable lounge area with provisions to charge laptop and phone batteries will pull in more than anticipated crowds. To add a personal touch you can offer then beverages and other refreshments too and make your exhibition stand a hub for visitors at the show.

Offer free wifi at your exhibition booth – Free wifi is known to pull a lot of crowd, irrespective of whether it is an exhibition, a store or even a brand promotional booth. Offering wifi to your visitors is a trendy way to increase the footfall at your exhibition stands. Free wifi is like an invitation, it surely will bring in the numbers but then it’s up to you how to turn your visitors into quantifiable leads.

Invite trending influencers and bloggers to your booth – Blogging is powerful platform to spread awareness about your brand and even your exhibition participation. Inviting popular influencers, you-tubers and bloggers at your exhibition stand will bring a lot of publicity. Also you-tubers and bloggers will post about your brand and presentation in return which increases brand exposure.

Install photo ops at your exhibition stand – This is the age of Selfies so why not use this trend to your advantage by installing photo ops at your exhibition stands. A trendy photo booth or photo station inside your exhibition booths will not only enhance the look of the over all exhibition stand but also encourage visitors to come in and click pictures. You can further encourage visitors to post their images on their respective social media platforms and tag your brand. This will create hype around your exhibition booth and even your brand.

Modular booths and why are they gaining popularity

Modular Booths And Why Are They Gaining Popularity

Modular booths and why are they gaining popularity

Many exhibition agencies and marketers believe that modular exhibition booths are directly proportional to high return on investment (ROI). There is a reason why modular exhibition stands are synonymous with good ROI. Let’s explore these reasons in this blog post.

Before, we begin to list down the various advantages of switching to modular exhibition stands. Let us first, understand the concept of modular booths.

What are modular booths?

Modular exhibition stands are pre-engineered frameworks. They are designed for convenience and cost efficiency. Modular booths can be easily assembled by a small team without any technical background. The installation and the dismantling process of a modular booth is a tool-free process. It’s a small-team job that can be accomplished in minimum time frame.

The other and older alternative of exhibition stands – custom booths are traditionally made of wood. They are a good option if you seek to customize every aspect of your exhibition stand design. Over the period of years, there is a clear shift in the preference of the exhibitors, towards modular booths as compared to custom stands and here’s why

Modular exhibition stands are reusable – One of the most important reasons for the popularity of modular exhibition stands is that it is reusable. Made with aluminum, the longevity of modular exhibition stands is higher when compared to custom booths. Once you invest in a modular booth you can reuse it multiple times. The graphics on the modular booth are changeable which enables companies to use the same booth for various campaigns. With minimal maintenance, the same modular booth can be used for minimum 5-7 years without any issues.

Modular exhibition stands are eco-friendly – Unlike custom exhibition stands that are made with wood, modular booths are made with aluminum which means they can be recycled for other shows. Also, custom booths require pre and post production maintenance like carpentry, polishing, painting etc which pollutes the fairground to a great extent. This is why many show organizers across the world, refrain the usage of custom booth at their premises. There is no post production involved with modular exhibition stands whatsoever which makes the installation and dismantling of the modular booth a hassle-free process.

Modular exhibition stands are easy to install and dismantle - Like mentioned earlier, the installation process of custom exhibition stands is huge undertaking which involves drilling, wood cutting, painting and polishing. This task needs a well-trained and professional team. Whereas a modular booth is a pre-engineered structure which makes installation and dismantling process a cake-walk.  Most exhibition stand design companies provide a manual and audio visual aid along with their modular booths. With a step-by-step manual anyone can assemble and dismantle a modular booth swiftly without any technical assistance.

Modular exhibition stands are travel friendly – Modular booths are designed to provide a smooth and hassle-free exhibiting experience. Modular stands are built in such a way that they can be packed in compact cases. Modular booths are extremely lightweight and with compact packaging transporting them from one place to another is an easy and convenient task. You do not need a special logistics team to handle the transportation of the booth; your in-house team can easily handle the transportation along with installation and dismantling process of the modular booth.

For the various perks and advantages modular booths have to offer, more and more exhibitors are favoring modular booths for their brands. Although custom booths do have their own set of advantages, modular booth are a practical, cost –efficient and eco-friendly option.

4 money saving hacks for exhibitions


4 money saving hacks for exhibitions

Are you planning to participate in exhibitions but holding back because of the expenses? Exhibitions, though a very profitable marketing medium can burn a hole in the pockets of exhibitors. The investment required for exhibitions is substantial and if all DOESN’T go as planned you might incur some losses. But simply ‘not participating’ because of the fear of losses isn’t the right way to go either.

Exhibitions are a highly beneficial marketing medium and with the right planning it can add tremendous value to the business. This is why it is very important that you plan a cost-efficient, budget friendly show, especially if you are a start-up. In this blog post we give 5 money saving hacks to make the most of your exhibition participation.

PICK THE RIGHT SHOW aka Save on logistics The selection of the right show itself can help you save big bucks. Off late for every industry there is a show. Exhibitions are held in various parts of the world. Participating in a show overseas is obviously more expensive than exhibiting in your turf. Understand the demographic of your target audience and choose a show that is closer to your headquarters. This will help you save money on the transportation of your exhibition stand, travel costs and additional expenses.

PLAN EARLY aka Grab great deals – Bookings open months in advance. Most of the organizers offer great discounts for early birds. Not only does it help to kick start your preparations early, gives you ample time but it also gives you the liberty to explore more options when it comes to exhibition stand designs and deals. When you start preparing for your show early you save a great deal of money and also get a head start in the competition. Last minute preparation, more often than not, turns out to an expensive deal with substandard products.

MODULAR IS THE WAY TO GO aka Save on repurchase – For regular exhibitors, modular exhibition stands is a cost efficient option. The pre-engineered modular booth can be reused multiple times. It is a great investment if you exhibit more than once a year. Once purchased, you can use it for 5-7 years with minimal maintenance. You can save a lot of money by not repurchasing exhibition stands for every show you participate in. Also modular exhibition stands do not require a technical team for installation and dismantling, with the help of a manual anyone can assemble the booth at the fairground.

HIRE THE RIGHT EXHIBITION STAND DESIGN COMPANY aka Save on additional services - Among the various expenses you incur at exhibitions, your exhibition stand is a big one. Not only do you have to manage the designing and production as aspect of your exhibition stall but also logistics, installation, dismantling as well as storage (if it’s a modular exhibition booth). It is recommended that you hire an exhibition stand builder that provides complete range of services along with your exhibition stand. This will reduce the hassle of hiring and coordinating with other agencies and also reduce the total expense considerably.

5 things you need to pay attention to while shortlisting a booth design


5 things you need to pay attention to while shortlisting a booth design

In the rush of finalizing an exhibition booth, exhibitors often haphazardly select exhibition stand designs, without putting much thought into it. Only a handful of exhibitors understand the potential of a good stand design and how it can help exhibitors to leverage the advantageous platform of exhibitions.

Appropriately designed exhibition stands can amass a lot attention. It can spike the curiosity of the visitors and help brands to attract a lot of attention at the show. Not only this, but a good exhibition stand design will subconsciously imprint your marketing message in the psyche of the target audience. It will aid in boosting brand recall value and help to create a powerful brand image in the long run.

With so much at stake, it is extremely important that you select a suitably designed exhibition stand for your presentation. Listed below are the criteria based on which you must select your exhibition stand design.

  1. Your brand image – It is extremely important that you consider your brand personality and image before showcasing your brand. Marketers often tend to go overboard during promotions and exhibition. It is important that you stay true to your brand image and come up with stand designs that reflect your brand ideology and personality. Do not deviate from your brand values as it might confuse the visitors. Always remember that you do not need an extra ordinary exhibition booth, you need booth design ideas that visitors can associate your brand with.
  • Your marketing guidelines – Before you shortlist an exhibition stand, ask yourself, ‘Why am I exhibiting?’ the answer you get is your marketing objective and then plan you chalk out to achieve your objective your marketing plan. If you want to achieve your marketing goals then you need to adhere to your marketing plans. Similarly, it is important that you commission a stand design that embodies your marketing guidelines. If your booth echoes your marketing guidelines you are sure to achieve your marketing goals.
  • Exhibiting region – Exhibiting region is a very important determining factor. Where you exhibit dictates your marketing plans as well as your exhibition stand design. If you are exhibiting in Middle East, your exhibition stand needs to reflect Middle Eastern design aesthetics in order to efficiently communicate with your target audience. You need to customize your design keeping you consumer’s taste and preference in mind. This helps you to create a powerful impression on your target group.
  • Your allotted budget – The market is flooded with exhibition stand design companies and booth design ideas. It is very easy to get overwhelmed by the options thrown at you by your exhibition stand contractor. Many a times, exhibitors agree upon booth designs that exceed their allotted budget and end up not making the most out of their exhibition participation. It is crucial that you stick to your designated budget. Request your exhibition stand builder to make the necessary changes in a booth design that fits your budget and make maximum return on your investment.
  • Scale of the show – A lot depends on the magnitude of the show you are participating in. There are large scale shows, medium scale shows and then there are small shows. If you are participating in a small scale show you needn’t go out of the way with your exhibition stand paraphilia. For a big scale show you can pull all stops; be it for marketing strategy or exhibition stand design.

Eco friendly exhibitions


Eco friendly exhibitions – Why and how

Major brands across the globe are the flag bearers of the ‘Green initiative’. With global warming knocking on the door, it is only fair that companies take responsible actions when it comes to production and even promotion of their brands and products. The consumer now, as well, is smarter than ever. Companies that are actively going green get major spotlight and are applauded for their eco-friendly initiatives by contemporaries and consumers as well.

If you are planning to go green at the next exhibition you are participating in, then here are some ways you can adapt eco-friendly ways for your show.

  • Switch your modular exhibition stands – The most common way to go green, that several companies adopt is switching from custom exhibition booths to modular exhibition stands. Custom exhibition stands involve woodwork, polishing, painting that pollutes the environment. This is why seasoned exhibitors switch to modular exhibition stands. Modular booths are pre-engineered systems that are made with aluminum and other sustainable materials. Modular booths can be reused several times and hence are cost efficient in the long run. Switching to modular exhibition stands not only will project your company as socially responsible but also offer high return on investment.

Switch to LED lights – Probably one of the easiest and cost efficient ways to conserve the environment and save electricity is switching from incandescent, halogen and compact fluorescent alternatives to LED lights. LED lights consume approximately 80% less energy. When you use LED lights at your exhibition booths and make them part of your exhibition presentation, you reduce overall carbon dioxide emissions. These small changes can help brands and companies to considerably reduce their carbon footprint, thus boosting the company’s reputation as environmentally conscious as well.

  • Reduce travel cost – Thousands of exhibitions are held all around the world every year. For shows and exhibitions, company executives, project managers and even visitors travel from one part of the world to another annually. Commuting is not just an added expense but is one of the major reasons for pollution. A good way to contain costs and reduce pollution is to participate in shows and exhibitions that are not far away from your home turf. It will help you to reduce cost in travel as well as transportation of your exhibition booth as well.
  • Install thermal heat storage – Exhibition organizers have the internal heating systems especially when exhibiting during the colder months of the year of chillier parts of the world. Thermal heat storage allows heat to be stored for a period of time. This enables organizers to heat up the fairground by reducing carbon dioxide emissions to a great extent and in a cost efficient manner as well. Thermal heat storages are installed at popular exhibition centers across the world. You can opt to exhibit in these centers and promote the green initiative further.
  • Replace paper with digital brochures – The exhibition industry contributes enormously in the amount of garbage accumulated per year. After the show, exhibition stands are littered with papers and brochures which is why many NGO’s are requesting show organizers to contain or restrict the use of paper. Handing out brochures and catalogs is not just contributing to paper wastage but it is also an obsolete method to increase brand recall value. Nowadays every person has a mobile phone with internet access. Instead of a physical brochure you can email digital brochures and marketing literature to your potential clients. You can later on use the same email address to communicate with your target audience directly.

These are some of the few ways you can adopt the green initiative for your next exhibition.


6 tips to engage the visitors at exhibitions


6 tips to engage the visitors at exhibitions

What is the main challenge you face as an exhibitor? One the most common answers that most exhibitors will have for this question is, ‘Attracting visitors towards their exhibition booth’.

The competition at exhibitions is quite intense. Imagine a hundred reputed brands competing neck-to-neck at a single location! Every exhibitor puts in his best to outrun the competition and attract maximum number of visitors at his exhibition stand. In this blog, we bring you 6 excellent ideas to attract and engage visitors at exhibitions.

Interactive screens and gadgets What better way to engage the visitors than to create curiosity? Latest gadgets and technology helps to spike the curiosity of the crowd. Use the advance technology to entice and engage your visitors at your exhibition stands. Once your gadgets have attracted the attention of the audience, you can reach out to them and promote your brand/product or service depending on your marketing plan. For example you can incorporate your marketing message in your interactive screens and subtly communicate your message to your target audience.

Competitions and games It is a known fact that conducting games and contests at your exhibition booths help to pull in majority of the crowds. Exhibitors have been engaging in such activities for years now and still it is one of the most cost efficient and effective ways to attract visitors. When you create a fun environment you are bound to attract the attention of many. Create games and contests that help to imprint your key marketing message in the minds on the visitors. This way you will help to create a niche for your brand in the market.

Sweepstakes and giveawaysSweepstakes and giveaways are another tried and tested means to engage visitors at exhibitions and tradeshows. If you are not up for conducting contests and games, (since it requires a bigger sales team and preparation) you can conduct giveaways and sweepstakes at your booth. Giving away memorabilia and souvenirs will not only bring the crowd to your exhibition booth but also act as a subtle reminder of your hospitality way after the show, as well.


Select an engaging exhibition stand design Your exhibition stand design plays a very important role in your presentation. It is the first thing that the visitors will see and hence you need to make the most of this opportunity. A stand design crafted to resonate with your brand image will help to create a powerful impact on the crowd and bring them towards your booth. This is why global brands hire the best exhibition stand design companies to create an engaging and distinct booth for their shows.

Create an experiential space It is all about creating an experience for the visitors, to engrave your brand presence in their minds. With the help of good exhibition stand designers create photo booths or recreational area in your exhibition stand. A photo booth will pull in a lot of crowd and also provide your brand free publicity. You can encourage visitors to post the images on social media in order to win gift vouchers as well.

Use social media to your benefit Social Media is all the rage these days; use it to your benefit to attract your target audience. You can make announcements of your exhibition participation or even send invites on social media platform. Conduct a live video during the show of your exhibition booth and the activities you are conducting. This way you can reach out to a larger set of audience and bring them to your exhibition booth.

9 Reasons why you are missing out by not participating in exhibitions


9 Reasons why you are missing out by not participating in exhibitions

What do global brands such as P&G, BMW, Nestle, Unilever have in common? These brands among many others actively participate in exhibitions despite their cult status and global brand reach? If such mega brands participate in exhibitions every year, surely exhibitions are offering these brands quantifiable results in return.
Despite the fact that exhibitions have gained such huge prominence, there are still quite a few companies that abstain from exhibiting. If you are one among them, then here are 9 things you are missing out on by not participating in exhibitions.

1. Testing your marketing strategy live –

As a brand, you are most definitely coming up with new marketing strategies, often. Exhibitions provides you with a great opportunity to test run your marketing strategy before you invest handsomely in media promotions. With a suitable exhibition stand design and appropriate exhibition graphics, your exhibition stand can be a powerful tool for you to test your latest marketing strategy. The feedback will be instantaneous and adulterated through live audience response.

2. A stage to launch your product –

Although there a handful of mediums wherein you could launch your products, exhibitions are among the most popular, tried and tested, platform. An attention grabbing exhibition stand, press-kit is all you need to launch your product at your show. With media, industry experts in attendance you can be assured that your product and exhibition stand will get the desired attention and recognition.

3. Access to concentrated set of visitors -

Where else can you get coveted access to a concentrated of audience than at exhibitions? Traditional media platforms like television and broadcasts communicate your marketing message to a large set of audience, including your target group and irrelevant demograph but at exhibitions, you get access to a specific group. For example at an exhibition for IT industry, you can be certain that the visitors from the IT sector more than any other industry will be present at that particular show.

4. The chance to meet and interact with your audience –

Exhibitions provide a golden opportunity for companies to conduct one on one interaction with their target audience. At your exhibition stands you can create an environment to stimulate communication between you and your visitors. Direct communication helps to develop a strong relationship between the brand and the consumer.

5. Opportunity to meet new clients and prospective buyers –

Exhibitions attract a host of visitors and the range of the visitors is quite diverse as well; exhibitions are more than just a point of purchase; it is the ideal grounds for networking and building your client base. You can build a separate meeting area in your exhibition booths to entertain guests at the show. Interacting with a wide range of audience will help to expand your business exponentially.

6. Bridging the gap between the buyer and seller –

Interpersonal communication with your audience will not only help you to form and strengthen your relation with your target group but it will also help you to bridge the gap with you and your consumer. Exhibitions act as an effective point of purchase platform eliminating the middle men such as dealers and retailer and hence incredibly reducing the final cost of your product for a good cause.

7. Chance to give live demonstrations –

Many a times, consumers need to touch and feel the product before buying it. At your exhibition booths, you can conduct live demonstration and actually give the visitors a taste of your product. Live demonstration will help you to explain the features of the product and also give special instructions to your visitors. Live demonstrations are proven to generate quantifiable leads.

8. Increasing brand awareness –

Exhibitions helps brands to gain exposure. You can showcase your brand at your exhibition stands along with banners and posters to increase brand awareness in the market. Exhibitions help brands to gain visibility and aid in making your brand a household name.

9. Boosting brand credibility –

Lastly, with increased brand exposure you can be assured that your brand credibility too has increased tremendously. Watching your exhibition stands alongside reputed names subconsciously makes the visitors to trust your brand. This is among the main reasons why start-ups too participate in exhibitions.