Category Archives: Exhibition Article

6 tips to engage the visitors at exhibitions

6-tips-to-engage-the-visitors-at-exhibitions

6 tips to engage the visitors at exhibitions

What is the main challenge you face as an exhibitor? One the most common answers that most exhibitors will have for this question is, ‘Attracting visitors towards their exhibition booth’.

The competition at exhibitions is quite intense. Imagine a hundred reputed brands competing neck-to-neck at a single location! Every exhibitor puts in his best to outrun the competition and attract maximum number of visitors at his exhibition stand. In this blog, we bring you 6 excellent ideas to attract and engage visitors at exhibitions.

Interactive screens and gadgets What better way to engage the visitors than to create curiosity? Latest gadgets and technology helps to spike the curiosity of the crowd. Use the advance technology to entice and engage your visitors at your exhibition stands. Once your gadgets have attracted the attention of the audience, you can reach out to them and promote your brand/product or service depending on your marketing plan. For example you can incorporate your marketing message in your interactive screens and subtly communicate your message to your target audience.

Competitions and games It is a known fact that conducting games and contests at your exhibition booths help to pull in majority of the crowds. Exhibitors have been engaging in such activities for years now and still it is one of the most cost efficient and effective ways to attract visitors. When you create a fun environment you are bound to attract the attention of many. Create games and contests that help to imprint your key marketing message in the minds on the visitors. This way you will help to create a niche for your brand in the market.

Sweepstakes and giveawaysSweepstakes and giveaways are another tried and tested means to engage visitors at exhibitions and tradeshows. If you are not up for conducting contests and games, (since it requires a bigger sales team and preparation) you can conduct giveaways and sweepstakes at your booth. Giving away memorabilia and souvenirs will not only bring the crowd to your exhibition booth but also act as a subtle reminder of your hospitality way after the show, as well.

 

Select an engaging exhibition stand design Your exhibition stand design plays a very important role in your presentation. It is the first thing that the visitors will see and hence you need to make the most of this opportunity. A stand design crafted to resonate with your brand image will help to create a powerful impact on the crowd and bring them towards your booth. This is why global brands hire the best exhibition stand design companies to create an engaging and distinct booth for their shows.

Create an experiential space It is all about creating an experience for the visitors, to engrave your brand presence in their minds. With the help of good exhibition stand designers create photo booths or recreational area in your exhibition stand. A photo booth will pull in a lot of crowd and also provide your brand free publicity. You can encourage visitors to post the images on social media in order to win gift vouchers as well.

Use social media to your benefit Social Media is all the rage these days; use it to your benefit to attract your target audience. You can make announcements of your exhibition participation or even send invites on social media platform. Conduct a live video during the show of your exhibition booth and the activities you are conducting. This way you can reach out to a larger set of audience and bring them to your exhibition booth.

9 Reasons why you are missing out by not participating in exhibitions

9-Reasons-why-you-are-missing-out-by-not-participating-in-exhibitions

9 Reasons why you are missing out by not participating in exhibitions

What do global brands such as P&G, BMW, Nestle, Unilever have in common? These brands among many others actively participate in exhibitions despite their cult status and global brand reach? If such mega brands participate in exhibitions every year, surely exhibitions are offering these brands quantifiable results in return.
Despite the fact that exhibitions have gained such huge prominence, there are still quite a few companies that abstain from exhibiting. If you are one among them, then here are 9 things you are missing out on by not participating in exhibitions.

1. Testing your marketing strategy live –

As a brand, you are most definitely coming up with new marketing strategies, often. Exhibitions provides you with a great opportunity to test run your marketing strategy before you invest handsomely in media promotions. With a suitable exhibition stand design and appropriate exhibition graphics, your exhibition stand can be a powerful tool for you to test your latest marketing strategy. The feedback will be instantaneous and adulterated through live audience response.

2. A stage to launch your product –

Although there a handful of mediums wherein you could launch your products, exhibitions are among the most popular, tried and tested, platform. An attention grabbing exhibition stand, press-kit is all you need to launch your product at your show. With media, industry experts in attendance you can be assured that your product and exhibition stand will get the desired attention and recognition.

3. Access to concentrated set of visitors -

Where else can you get coveted access to a concentrated of audience than at exhibitions? Traditional media platforms like television and broadcasts communicate your marketing message to a large set of audience, including your target group and irrelevant demograph but at exhibitions, you get access to a specific group. For example at an exhibition for IT industry, you can be certain that the visitors from the IT sector more than any other industry will be present at that particular show.

4. The chance to meet and interact with your audience –

Exhibitions provide a golden opportunity for companies to conduct one on one interaction with their target audience. At your exhibition stands you can create an environment to stimulate communication between you and your visitors. Direct communication helps to develop a strong relationship between the brand and the consumer.

5. Opportunity to meet new clients and prospective buyers –

Exhibitions attract a host of visitors and the range of the visitors is quite diverse as well; exhibitions are more than just a point of purchase; it is the ideal grounds for networking and building your client base. You can build a separate meeting area in your exhibition booths to entertain guests at the show. Interacting with a wide range of audience will help to expand your business exponentially.

6. Bridging the gap between the buyer and seller –

Interpersonal communication with your audience will not only help you to form and strengthen your relation with your target group but it will also help you to bridge the gap with you and your consumer. Exhibitions act as an effective point of purchase platform eliminating the middle men such as dealers and retailer and hence incredibly reducing the final cost of your product for a good cause.

7. Chance to give live demonstrations –

Many a times, consumers need to touch and feel the product before buying it. At your exhibition booths, you can conduct live demonstration and actually give the visitors a taste of your product. Live demonstration will help you to explain the features of the product and also give special instructions to your visitors. Live demonstrations are proven to generate quantifiable leads.

8. Increasing brand awareness –

Exhibitions helps brands to gain exposure. You can showcase your brand at your exhibition stands along with banners and posters to increase brand awareness in the market. Exhibitions help brands to gain visibility and aid in making your brand a household name.

9. Boosting brand credibility –

Lastly, with increased brand exposure you can be assured that your brand credibility too has increased tremendously. Watching your exhibition stands alongside reputed names subconsciously makes the visitors to trust your brand. This is among the main reasons why start-ups too participate in exhibitions.

How to select the right exhibition for your business

How-to-select-the-right-exhibition-for-your-business

How to select the right exhibition for your business

 

Going by trade show magazines and exhibition websites there hundreds of exhibitions held every year across the globe. Over the years, companies have begun to realize the potential of exhibitions and are going out of the way to participate in one. To cater to them, investors and organizers arrange shows and exhibitions for various sectors and industries.

With too many options to choose from, exhibitors tend to get overwhelmed with the choices. Obviously you cannot participate in every show of the industry. As a brand you need to be selective and choose the right show that will help you to yield maximum return off your investment. In this article, we show you what is the criteria on which you should select a show for your business.

Your budget–If you don’t already know, exhibitions are an expensive affair. From booking exhibition space, to hiring a good exhibition stand builder for your exhibition booth there a lot of expenses you have to incur. Before you shortlist a show, analyze your budget. The idea is to earn much more than your actual investment. Hence set aside a realistic budget and then begin your hunt for the right show, exhibition stand design company, sales team etc. There is an exhibition for every budget. Depending your budget you can hunt for a show that fits in your budget along with other criterion.

  • Your preferred venue – Like we mentioned earlier, there are plenty of exhibitions in each continent. Once you create a list of the potential shows and exhibitions you want to participate in, you then need to bifurcate them according to the country they are conducted in. The region you exhibit in also greatly influences your budget. Like exhibiting in Europe is going to be more expensive than exhibiting in Asia. Study the currency conversion rate and available resources such as exhibition stand builders and exhibition agencies before you select a show in any country.
  • Your brand reach – Not every brand and company caters to a global audience. If the desired show and exhibition venue is in a region where your brand is completely unheard of then chances are you won’t be able to generate as many leads as anticipated. Successful brands and companies always study the brand’s reach before picking up a show and venue to exhibit in. This criteria will ensure that your exhibition booth garners tremendous footfall and helps you to gain brand exposure.
  • Your competitors – An easy way to lock down an exhibition to participate in is by studying your competition. Almost every other brand participates in exhibitions to engage their audience and reach untapped market. Analyze your competitor and gauge what exhibitions they participate in. You can also drop by their exhibition stands and study their visitors and witness their footfall. This will give you a good idea what shows and exhibitions can help your business and you can make a calculative choice.

Your demographic – Last but not the least, the selection of your show should largely depend on your demographic, more commonly known as target group. The goal of participating in exhibitions is to boost sales, increase brand exposure and brand recall value. If your target group is not a part of the visitor count at your shortlisted show than the point of participating in the exhibition is moot. Your selected exhibition, exhibition venue, exhibition stand presentation, your exhibition stand design, your marketing plan everything should be selected and created to entice and engage your audience.

Top 10 exhibitions in the Middle East

Top 10 Exhibition

Top 10 exhibitions in the Middle East

 

The Middle East is a popular hub for global brands and companies to exhibit their brands, products and services in the market. Good infrastructure, excellent road connectivity and world-class facilities makes Middle East the most preferred destination for exhibitions by organizers.

A good number of exhibitions are held in various locations in the UAE. Abu Dhabi, Dubai and Oman being the most popular hub for exhibitions attract hundreds of exhibitors and thousands of visitors every year. From exhibitions of the automotive sector to the beauty industry; there is at least one exhibition of every sector held in the Middle East especially in Dubai.

In this article, we bring you top 10 exhibitions held in Dubai that you simply cannot miss.

  1. ME Coatings Show

The ME Coatings show is the only show in the Middle East that is dedicated to chemicals, fertilizers, dyes and allied products.  It provides a platform for industry professionals and manufacturers to explore the latest developments in the sector. If you are part of this sector, putting up an exhibition stand at ME Coatings Show will give you an opportunity to network and explore technological innovations to upscale your business.

  1. Middle East Electricity

The world’s biggest show dedicated to power generation, transmission and distribution ‘Middle East Electricity’ is held in Dubai. It attracts major key players from all around the world and brings them together under one roof. Middle East Electricity covers sourcing, installation of products for the power, lighting, renewable or nuclear sectors.

It is a must visit show for professionals working in the power industry to network with conglomerates at their exhibition booths.

  1. Paperworld Middle east

For companies dealing in stationery, office supplies and production of paper, the Paper world Middle East is a very important show. At Paper world Middle East brands and companies put up magnificent presentation at their exhibition booths and showcase their wares. Over 3000 exhibitors participate in Paper world Middle East to exhibit to approximately 60000 visitors from 115 countries.

  1. Gulfood

Gulfood is by far the biggest annual food and beverage show in the Middle East.  This show brings to light latest trends in the industry along with new brands and products. Gulfood is a great opportunity to meet new players in the market, analyze your competition and learn about new products.

  1. Arablab

Concentration on science and innovation Arablab is a  progressive show. Arablab covers Medical & Pharmaceutical, Scientific Instruments, Research & Development, Ayurvedic & Herbal, Natural & Organic. Setting up an exhibition stand at Arablab will give your brand and company tremendous exposure in the market.

  1. Beautyworld ME

Beautyworld ME is a popular exhibition of the beauty industry held in Dubai.  At Beautyworld ME hosts approximately 15000 exhibitors and over 35000 visitors from various countries. Putting up an exhibition stand at Beautyworld ME will broaden your horizon and help you expand your business.

  1. Arabian Travel Market

Travel and tourism sector’s biggest event is Arabian Travel Market, wherein leading travel and tourism companies participate in quantifiable numbers.  Arabian Travel Market covers both inbound and outbound travel. Participating in Arabian travel market can be tremendously profitable for companies dealing in the sector.

  1. Automechanika Dubai

If you are in the automotive sector, then you are already familiar with Automechanika Dubai. Automechanika Dubai specifically focuses on the aftermath and service sector. Divided into 6 categories and 13 parts : Parts & Components, Electronics & Systems, Repair & Maintenance, Tyres & Batteries, Car Wash, Care and Customizing and Accessories & Customizing; Automechanika covers it all.

  1. World Energy Congress (WEC)

Counted among the most influenctial event of the sector, World Energy Congress, as the name suggests concentrates on every aspect of the energy sector. It provides a platform to conduct dialog between industry professionals to discuss the latest innovations in the field, examine the newest products and analyze the market.

  1. CPhi Middle East and Africa region

CPhi is a world renowned show that is held is various parts of the globe. CPhi is the biggest pharma event. It brings thousands of suppliers and buyers under one roof. Having an exhibition stand at CPhi will give you a chance to expand your business exponentially.

To engage your visitors at this popular show, you need to invest in creative exhibition stand designs. EDS Middle East is a reputed exhibition stand design company in the Middle East that will provide you engaging exhibition stand designs with turnkey solutions.

5 ways you can make the best use of technology at your booths

5 ways you can make the best use of technology at your booths

Innovation is imperative; be it in the production sector or marketing. Below the line marketing channels such as exhibitions are highly competitive. In order to make your brand stand out from the rest you need to bring something new to the table. Exhibitors invest a great deal in new and innovative exhibition stand designs and hire top of line exhibition stand builders to make certain that your exhibition booth is better than the rest. Yet many of them fail to beat their competitors.

Often at shows, you must have witnessed the booths that are technological advance in presentations do better than others. In this article we show you 5 ways you can adopt technology to make your exhibition booths the star of the show.

Artificial intelligence – Probably the easiest way to make your exhibition booth look futuristic and technologically advance is by incorporating artificial intelligence in your presentation. Even though artificial intelligence isn’t a new concept in the market it still manages to spike the curiosity of the masses. You can be certain that at any given point of time, there will be visitors at your booth exploring and engaging with the artificial intelligence. You can customize artificial intelligence to suit your brand and marketing requirements. This will further help you to achieve a strong foothold at the show.

Online polls – Off late many social media platforms offer the feature of polls. With Instagram and Twitter leading in this area, you as a brand can easily conduct polls on an interactive screen at your exhibition booths. You can also display the results live on an LED screen at your exhibition. Such activities help to increase user engagement while at the same time elevate the look of your exhibition stand design. Polls will offer you insights on the psyche of the target audience and help to expand your business in the long run as well.

Interactive displays – Many exhibition stand design companies offer booths that provide provisions for interactive screens and displays. An interactive display helps you to engage the audience via a touch-screen. Once again you can leverage the curiosity of the visitors and make interactive touch-screen part of your exhibition stand design. You can educate the audience about your brand and product at these displays and they can help you create an unforgettable impression on the crowd.

Vending machines – Vending machines are a relatively old concept but they still work wonders. Instead of installing a beverage or snack vending machine you can install machines that sell your products. The concept of vending machine itself will attract a large range of buyers and help you to increase sales and foot fall at your exhibition stands.

Live mockups – Since years companies have been installing mockups of their machines and products at their exhibition stalls. It gives insight on the working of your company and boosts the interest level of the audience. Off late many companies have been installing a working mockup of their machines at their exhibition stalls. For example – In Fruitlogistica many companies selling post production machines in the agricultural sector had machine mockups that showed the working of their machines and also gave the visitors a quick snack or beverage. The booths indulging in such activities were the star of the show in the true sense of the word.

 

Technology necessarily doesn’t mean a high-tech gadget or an enormously expensive installation. Depending on your budget and requirements you can adopt any form of technology that suits your line of business and helps you yield maximum benefits off your investment.

5 reasons why need to exhibit in Dubai

5-reasons-why-need-to-exhibit-in-Dubai

5 reasons why need to exhibit in Dubai

The European continent and the United States of America has been the business hub for brands for many years but over the past couple of decades Middle East has outdone the infrastructure and facilities provided by the latter and emerged as a clear choice of global brands to showcase their brands and products. Every year zillions of companies arrive in the Middle East to showcase their brand, products and services to the visitors. Not just exhibitors but visitors from various companies too, come to Dubai and Abu Dhabi to attend exhibitions and trade shows.

In the Middle East, Dubai and Abu Dhabi are among the prime locations for exhibitions. Though exhibitions are held in Doha, Oman, Qatar etc; Dubai has always remained a favorite of show organizers. If you haven’t already exhibited in Dubai, here’s why you should!

Plays host to various exhibitions –A substantial number of exhibitions are held in Dubai every year. The Dubai World Trade Center alone hosts more than 150 exhibitions in a year. Ranging from automobile, textile, food and beverage to lifestyle Dubai has an exhibition for almost every sector. Since Dubai hosts a considerable number of exhibitions per year, it attracts a tremendous amount of visitors as well. From investors to industry professionals and experts; you can expect the footfall at any given show to be the crème de la crème. Putting up the best exhibition stands at a show in Dubai itself will ensure a good amount of brand exposure. Just ensure you commission your exhibition booth to a reliable exhibition stand manufacturer and witness the boost in sales consequently.

Stable exchange rate - The currency rate in the Middle East is quite stable especially with USD. Stable currency makes it easier for companies to conduct transactions without fearing a dip in the currency rate. This eases the flow of cash and helps the businesses to gain tremendous profit.

Along with great infrastructure, resources Dubai welcomes visitors and brands of various ethnicities to conduct fare trade in the Middle East. It is a Metropolitan and home of the global citizen this is why in the Middle East, Dubai is the most preferred emirate for exhibitions and trade shows.

Home to top exhibition stand design companies – Dubai is home to some of the best exhibition stand companies. To cater to global exhibitors seeking to exhibit in Dubai, many reputed exhibition stand contractors and designers have an office in Dubai. Whatever your requirement, be it a small exhibition booth a magnanimous structure, you will find an exhibition stand builder Dubai to cater to your requirements. Dubai has a specific design aesthetic; a company based in Dubai will not only deliver your exhibition booth on time but also make sure that your exhibition stand reflects the Middle Eastern design aesthetics.

Has the infrastructure – Dubai has the infrastructure and resources to organize and host events on a large scale. The fairgrounds in Dubai are fully air-conditioned. The safety precautions at any given fairground in Dubai are faultless. Until, last year Dubai was a tax-free which is another reason it was popular destination for exhibitions. Dubai offers the best experiential space for brands to exhibit and; comfortable, if not luxurious facilities for the visitors as well.

Easy commute – Dubai has a good network of roads and metro. Metro trains connect a good number of towns to one another making it easy to travel. The road network in Dubai too makes it easy for exhibitors to organize show efficiently and also makes it easy for exhibition stand contractors Dubai to deliver the exhibition stands to exhibiting location swiftly.

Exhibitions – A powerful platform of the B2B sector

Exhibitions - A Powerful Platform Of The B2B Sector

Exhibitions - A powerful platform of the B2B sector

A few years ago, every brand under the sun, was running in the rat-race of creating the most engaging and memorable advertising campaign. The mantra of the day was giving your brand as much publicity as possible and saturating the marketing mediums with your brand name, tagline or jingle.

Sure, this tactic worked well for business-to-consumer (B2C) companies. Mainstream advertising, or as professionals call it ‘Above-the-line marketing’ (ATL) did bring business to B2C companies but for business-to- business (B2B) companies ATL marketing mediums have never proven to be exceptionally profitable. Where ATL marketing failed, below-the-line marketing platform worked wonders.

Exhibitions emerged as one of the most popular and lucrative mediums for B2B companies. Exhibitions offered more than just blatant publicity. It provided a platform to truly engage the audience.

Here’s how exhibitions can be a tremendous opportunity for B2B brands and companies to expand their business exponentially.

A stage to showcase your brand – Exhibitions provide companies with a golden opportunity to showcase their brand and products. Many brands wait until the exhibition season to launch their latest product in the market so that the exhibition can be a medium to launch their product and their exhibition stands an ideal stage to do so. Start-ups often prefer to launch their brand, product, services at their exhibition stands. It is a relatively cheaper medium but twice as much effective and engaging.

A chance to engage relevant audience - As discussed in the previous point, exhibitions are a more effective medium when compared to mainstream advertising. This is because, a AV broadcast reaches out a million people, irrespective of their demograph, whereas at an exhibition you get a chance to engage audience that is actually interested in what you are selling. Every industry has at least one dedicated exhibition; the visitor’s demograph includes industry professionals, experts, buyers and investors of the dedicated industry. Hence commissioning an exhibition booth at an exhibition, gives you a platform to showcase to your relevant audience.

An opportunity to engage visitors live – Unlike in any other marketing platform, exhibitions offer an opportunity to engage with your visitors. At the convenience and comfort of your exhibition stands you can conduct one-on-one communication with your visitors. Direct communication with your target group will give you great insight on the psyche of your consumers. Be it feedback on your product, service or marketing strategy. Exhibiting once itself will give you valuable reviews and feedback which are organic and unadulterated.

A chance to build a relationship with your audience - Last but not the least, exhibition provides you ideal grounds to build a relationship with your target group at your exhibition stands By the means of one-on-one communication, seminars, live demonstrations and Q and As you can develop a solid relationship with your audience. This goes a long way in building a healthy brand image.

Exhibition provides a strong foundation on which you can build your business empire. From networking to cultivating inter-personal relationship with your clients, exhibitions are a valuable asset especially for B2B brands.

A platform to network – An exhibition brings retailers, suppliers, industry professionals, marketing executives and even investors under one roof! By conducting discussion panels, conferences and seminars at your exhibition booths you can attract the crème-de-la-crème and leverage this opportunity to network. You can interact and conduct private discussions as well in your exhibition stands with interested professionals. Networking at your exhibition booths can help you increase your client base and expand your business tremendously.

3 Reasons Small Businesses Pick Trade Show Display Rentals

3-Reasons-Small-Businesses-Pick-Trade-Show-Display-Rentals

3 Reasons Small Businesses Pick Trade Show Display Rentals

A trade fair or trade show is an exhibition that invites businesses to demonstrate and promote their latest products or services. The main purpose of such Custom trade show exhibits is to allow big and small companies to connect with prospects as well as bring together members of the same trade. This can directly affect the growth of your brand and bring it the adulation it deserves, as trade shows are often held in big cities and usually last several days.

Importance of Trade Shows for Small Businesses

Trade shows are an excellent platform for small businesses to reap the same benefits as large-scale businesses. This is mainly because such industry events provide small or local businesses with the excellent opportunity to be seen and recognised by the who’s who of the business world. Some trade shows are conducted in popular convention centres that permit only industry members and professionals to attend. This gives your business the exclusive opportunity to interact and engage with like-minded people and learn more about your competitors.

Trade Show Display Rentals

It is fair for start-ups or even small businesses to feel sceptical about investing a large amount in something that’s new. After all, purchasing trade show displays and managing accompanying expenses may stretch your bottom line to the limit.

However, with the introduction of trade show rental displays, it is now possible for small businesses to actually participate in such events, as opposed to simply attending them. This is mainly because rental booths are available at affordable prices and definitely qualify as a solid investment, giving newcomers a chance to make it big.

Advantages of Trade Show Display Rentals

While the most attractive advantage of renting a booth is related to finances, there are many other benefits you can reap by opting for trade show display rentals:

No Maintenance Cost:

Besides saving you from making a big capital investment, trade show display rentals also relieve you from spending a huge amount on refurbishing and repairing.

Range of Options:

If you ever decide to participate in another expo, you won’t have to be stuck with the same booth. Instead, you can choose from a whole bunch of other options without having to pay for maintenance, upgrades, or storage.

Flexibility:

The best way to gain more traction on your booth is by adding interesting elements to it. This is possible to implement only in a rented space, which gives you the freedom to make your exhibit unique and creative. Trade show display rentals give you the flexibility to update and experiment with their look and appeal every time.

However, if you want to garner as many benefits as possible, it is important that you consult an expert who has the necessary knowledge and experience of dealing with trade shows. Doing so will give you the results you desire and save you a lot of money in the long run.

How We Can Help

Our extensive inventory comprises of everything from small display items to large custom designs that can impact your trade show display rental positively and boost the awareness level of your brand. If you work with us, here are some of the services you will enjoy:

Full Service:

We understand the importance of participating in an expo. Therefore, our skilful team will actively assist you at every step and take charge of all things time-consuming. Right from designing the booth to delivering it, installing the booth to dismantling it, we’ll make sure everything is done to your satisfaction.

On Budget:

The whole appeal of trade show display rentals is that they are cost-effective. That’s why we have the concept of open-ended pricing, so that you can design your dream booth without worrying about the cost of each configuration. Just tell us your budget and we will give you our best deal.

Peace-of-mind Booth Builds:

It’s natural to worry about the final look of your booth. To help you rest easy, we will give you the opportunity to preview your stall before delivering it to the show. This will present a clear picture of the final product and raise your level of confidence for the big day.

Why Choose Us

We take pride in being associated with coveted brands and delivering award-winning services to them. Aside from working hand-in-hand with our clients, we fabricate and design spaces that enhance the image of your brand and attract the kind of customers you need. Another feature that sets us apart is our 100% pre-build promise, which gives you a chance to make any changes before the final output is ready. After all, we wouldn’t want to you to be dissatisfied with your own booth.

So, if you think your brand is ready to meet the world, we think it’s time you meet us!

difference between custom, modular and hybrid booths

custom,-modular-and-hybrid-booths

Understanding the difference between custom, modular and hybrid booths

There is no denying the fact that exhibitions have emerged as the most popular platform for companies; be it B2B or B2C companies to promote their brand, boost sales and conduct direct communication with their target group. This why more and more companies are actively participating in exhibitions. The competition at exhibitions is so intense that most brands tend to get lost in the crowd. The only thing that makes a brand stand part from the rest is an eccentric exhibition stand design.

To cater to a wide range of exhibitors, exhibition stand design companies in Dubai have come up with a variety of exhibition stands. Depending on their marketing strategy, budget constraints and exhibition booth size requirements, exhibitors select from a range of custom exhibition stands ,  modular exhibition stand designs and hybrid exhibition booths

Modular exhibition stands

Modular booths are pre-built booths that are made using connectors, aluminum frames and interchangeable graphics. Modular exhibition stand designs are a sustainable, cost efficient and eco-friendly variant of exhibition stands. A certain amount of customization is possible with modular booths but you cannot alter the core structure of the booth. Modular exhibition stands are scalable in height, so can be used in various locations. Made with sustainable materials, modular booths can be reused for various shows and events. A good quality modular booth can easily be used for approximately 5 years with minimal to no maintenance.

Since modular booths are prebuilt they do not require technical assistance for the assembly and dismantling process.

Custom-Modular Exhibition Stands are a great step towards ‘going green’. Modular booths are made with sustainable material, they can be reused several times and the installation process of modular booth is a clutter-free, pollution-free procedure.

Modular exhibition stands clearly are cost-efficient in the long run, yet many exhibitors still prefer a custom booth over modular because of design constraints. To cater to the demands of the market, exhibition stand manufacturers introduced hybrid exhibition stands.

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Custom exhibition stands

Custom exhibition stands are booths that are created to match specific requirements of the exhibitor. They can be designed and constructed to suit the exhibitor’s fancy. Build using wood, any kind of design specification can be fulfilled when you opt for a custom booth. Custom exhibition booths are specifically created for one-time use only. Use of wood and paint makes it practically impossible to reuse the same booth for multiple events and shows. Many major brands across the world opt for custom booths for their shows since they have specific design requirements. Custom booths are ideal when you want your exhibition booth to embody your marketing campaign to the T.

Off late reputed brands and companies refrain from commissioning a custom booth since it is non-ecological. The harmful chemicals used in the paint, woodwork and polishing are harmful to the environment and therefore many show organizers advice against the use of custom booth on the fairground.

Hybrid exhibition stands

Hybrid exhibition booths are commonly known as custom modular exhibition stands. Hybrid booths are a lucrative combination of custom and modular stands. It combines the best of both the worlds and brings the most advantageous option to the table.

Hybrid booths are pre-built structures just like modular booths but it has custom elements. Hence it offers design flexibility to exhibitors while maintaining the scalability and sustainability factor. You can commission a hybrid booth and reuse it for various shows and events.

Before you select an exhibition booth for your show, it is crucial that you analyze your requirements, consider storage space and budget before you opt for a custom booth, modular booth or a hybrid booth. Once you analyze your requirements, it is easier for you to shortlist an exhibition stand for your brand.

5 things that can go wrong at an exhibition

5 Things That Can Go Wrong at an Exhibition

5 things that can go wrong at an exhibition and how to fix them

Participating in exhibitions is a huge undertaking. The exhibitor has many responsibilities on his shoulders while organizing his show. It is likely that things may not turn out as planned hence it is very important for an exhibitor to be prepared for unforeseen crisis and issues. In this article we bring you 5 things that can go wrong at an exhibition and tips to salvage the situation.

Late delivery and installation of the exhibition booth –

You cannot be certain of timely delivery and installation of your exhibition booth especially when you work with an exhibition stand design company in Dubai for the first time. This is why seasoned players always partner with reliable and well-known exhibition booth designers and manufacturers. Partnering with established companies ensures that your exhibition booth will be delivered to you on time. Manyexhibition stand companies in Dubai provide turnkey solutions along with their exhibition stands that include installation and dismantling of the booth. Commissioning such companies for your booth greatly eliminates the possibility of delayed delivery and installation. Another way, you can avoid such a fiasco is by requesting for early delivery of the exhibition stand at the fairground. This way you will get ample time for the installation process as well.

the requested booth design and the delivered booth -

Often exhibitors are dissatisfied with their exhibition stands citing issues such as discrepancies in the finalized design and the delivered product. New exhibition stand design companies tend to make bold claims when it comes to exhibition stand design and fail to live up to their promises. A good way to avoid such situations is by requesting your exhibition stand contractor for images of the exhibition booth prior to the delivery. Many exhibition stand design companies in Dubai offer 100% pre built guarantee with their services. Basically they assemble the exhibition stand in their premises 2-3 weeks before the delivery and send images of the same to the respective clients. Companies offering such services can be trusted to deliver your exhibition stand as discussed in the brief.

Issues with your exhibition booth –

What’s worse than an exhibition stand that breaks down during the show? This is quite common especially when you commission a custom exhibition booth. Custom booths are predominantly made of wood. The installation of custom booths is conducted in the traditional way. If the labor work is faulty, chances are that certain elements of your booth might come undone. To avoid such situations, more and more exhibitors are opting for modular exhibition stands. Modular booths are pre-engineered structures. Most modular booths do not require any tools for installation as well.

Lack of visitors –

You may have noticed that certain booths are overcrowded while others are completely devoid of visitors. The behavior of the visitors at the show is somewhat predictable. Generating curiosity is the key here. Visitors are intrigued when they see a crowded booth and that’s the footfall of such booths is tremendous. Add elements that pique the curiosity of the visitors. An innovative gadget, an interactive touch screen or artificial intelligence; basically incorporating elements that the visitors haven’t seen elsewhere at the show will ensure that your booth is always crowded.

Lull in the energy level at the booth –It is practically not possible to stay energetic for 7-8 hours at a stretch or throughout the duration of the show. There will be times when the energy level of your exhibition booth will drop. It is unavoidable but the situation can be salvaged. Whenever you notice a lull in the energy level of your sales team. A quick break or short pep talk can do wonders. Keep boosting the morale of your sales team time-to-time and keep them motivated by offering incentives and perks. You can also conduct contests and games at your booth that will keep the sales team occupied and the visitors engaged as well.

Despite your several precautions and efforts, chances are something or the other might not work out as planned at the show. The key is to stay calm and salvage the situation at the earliest.