The Important Facets of Exhibition Booth Design Ideas
When you start working on exhibition booth design ideas, what is the first thing that you think of? Of course, the various design elements that will contribute to a great exhibition booth design. Generally, we don’t have a specific mind-set for a design; they’re prudently crafted based on your marketing strategy for the event. For this, it is essential to have a clear objective for participating in an exhibition. Whether you want to promote your brand or generate qualified leads for your business, a strong marketing strategy will help you meet your desired goal.
There are an almost infinite number of exhibition booth design ideas for reaching your event goal line. By using the services of a proficient exhibition booth designer you will be ensured that your booth appears alluring and functions well in order to successfully grab the attention of visitors. There are many agencies who offer these services of exhibition booth design in Dubai. They take the responsibility to effectively incorporate spotless graphics to make your booth stand out from the crowd. Have you ever visited a restaurant and felt different? What made that restaurant stand apart from its competitors? Apart from its food; the colour, layouts, and lighting altogether add towards the success of the restaurant. These elements together build a pleasing ambience. Just like that, booth designs also contribute towards influencing attendees about your brand.
The best exhibition booth design is the one that has amazing graphics that conveys the right message and guides attendees to your booth. In order to be effortlessly spotted in an exhibition hall from every corner, you could make use of some signage that would be put up at a height. This hanging signs from the ceiling will serve as an effective technique to increase visibility. One of the remarkable exhibition booth design ideas is to have your booth walls covered with large-scale graphics or mount free-standing signs around your booth. These signs are available in various sizes and shapes and can also be double-sided which enriches the visibility arena.
A design that looks amazing on an office screen or on the brochure cover may not necessarily look great in your exhibition space. It is essential to wisely consider the visual composition of the entire booth in prior to build the signs at the right scale and angle them accurately for maximum visibility of your exhibition booth design. Your in-house graphic designers won’t have enough knowledge about the exhibition industry unless they worked for exhibition booths before. That is why it is always advisable to hire professional exhibition booth designer who has hands-on experience in the exhibition industry.
Creativity is a key when you are working on exhibition booth design ideas. You need to lure your attendees with something unique and unexpected. You could design your booth around a clever theme or incorporate interactive elements and create buzz around your brand that encourages interest and stays fresh in the memory long after the show. To have the best exhibition booth design, it is important to note that your booth should not only be decorative but it needs to be functional as well. Suppose, you have onsite deals signed at you booth then you need to incorporate a private meeting area in your booth.
Allow the people see what you are offering them through your exhibition booth design. Let them visualize, hear, and feel your product or service. This will enable you to imprint information on their mind and ultimately they would come back to make a purchase later. All of this requires vigilant planning well in advance to avoid any last minute confusions. Do share with us the various exhibition booth design ideas that will help in making a long-lasting impression on the target audience.
Choosing between modular or custom exhibition stand for your first show
When deciding to go the route of utilizing exhibition stands for promoting your brand, you must first decide the level of investment you intend to place for your exhibition stand. Your budget and marketing goals will decide on the type exhibition stand designs that will be appropriate for your brand. Usually these designs are available in modular or custom variations. You could even pick rental options if needed. So here are some things to consider.
Let’s start with modular exhibition stands first. You can create some of the most versatile solutions with modular exhibition stands. Modular stand allow you a lot of flexibility when it comes to designing the stand’s shape and size, you can pull a lot of variety with your exhibition stand designs in modular. They’re not cheap but they’re also not as costly as a custom exhibition stand. They are effectively a cost-optimal choice for companies. If you want to maintain a conservative budget without compromising on presentation, then modular stand types are a good option.
Within modular stands there are vast categories of different types of stand systems to use. There are several levels of customization available with different builds. The higher-end ones come equipped with better design solutions such curved walls, product display shelves, support for LCD screens, and even with custom lighting fixtures.
At the highest price point, a modular stand can allow you to create wide exhibition stand designs, which can match the aesthetics and scalability of custom stands. Modular stand designs have the additional benefit of being engineered to be compacted into a manageable bundle for easy transportation and installation.
The best part about modular exhibition stands is that they can be reused and reconfigured for later exhibition shows are per the needs of your show space.
So, a modular stand is a good option to consider, since it offers you distinctive advantages.
Now we move on to custom exhibition stand designs, these types of stands are built for maximizing the presence and impact of a brand at an exhibition show. They are designed with a very specific theme in mind and with no possibility for any future modification.
Custom exhibition stands are usually used to launch a new product or service for big brands looking to make a massive impact, reinforce their brand value, and generate a massive footfall with occasionally some hefty sales. At any show, you’ll find custom exhibition stand designs that will always be built tall, wide, and imposing. They are made to utilise all the available, exhibition space. They are meant be a dominating presence at any show. They can have a spacious lounge, even a complete stage for demonstrations. The possibilities for engaging attendees are limitless.
But the shortcoming is that they are very expensive and can usually be afforded by big brands that have the capital to handle such an endeavour. Furthermore, don’t expect any future use from custom exhibition stand designs once they are made, the only thing they are useful for after the show is to be broken down or recycled.
Naturally, custom exhibition stands are an expensive solution since they are one-time deal. Investing in a custom stand is guaranteed to cost you more that the amount of sale you expect to make, but the long-term brand impact you make can be an intangible asset for you brand.
To conclude, we hope that this article has given you some knowledge on the difference between two of the most popular exhibition stand types. Also, we hope that it further facilitates a more fruitful discussion when you approach any exhibition stand design companies in Dubai.
Grasp better Opportunities by Personalizing your Exhibition Stand Rental
Exhibitions shows are huge platforms that bring together people from different businesses, customer bases, etc. There are a lot of opportunities available at exhibitions and trade shows. Therefore, it is important to make the best use of these opportunities through the exhibition stands and other exhibiting materials that you come across. We know that exhibition stand rental options are a great way to modify your exhibition space as per your brand needs and requirements.
Here, we will take a look at a couple of the most vital elements that would help you to know that are the best ways to get better opportunities at the exhibition show. Although we all know that exhibition stands and exhibition stand designs play crucial roles to bring out the best from a brand; it is also true that there are a few basic things that do get overshadowed. Let us take a look at how you can personalize some of the elements and make sure that your exhibition stand and rental stands suits your brand’s personal style and demands.
Let your audience feel comfortable
Your target audience at the exhibition show would help you to get in more sales leads and thereby offer you more business and profits. Therefore, as an exhibitor you need to make sure that your audience feels comfortable at your exhibition booth. Hence, there are a number of exhibition stand deigns that would let you have best seating arrangements that would make your audience comfortable. In case you have a show in Dubai and looking for exhibition stand rental Dubai, make sure to talk to your exhibition stand design and build company about the same and keep the seating arrangements ready and keep some room for refreshments as well.
Give a lift to your display area
It is your exhibition stand and exhibition stand design that would make the best impact on the show audience and would let your brand outshine at the show. Therefore, it is important to get the best exhibition designer on board and let them pen down some of the most appealing exhibition stand designs that would appeal to the target audience at the show. Once you do your bit of marketing and advertising, it is through your exhibition stand design and exhibition booth staff that your audience would be pulled towards your display area. Thus, make sure to boost your display area well with awe-inspiring exhibition stand graphics, look for best exhibition stands in UAE (when you are exhibiting in the region), do your bit of research to get the most reliable exhibition stand designers and contractors to work with you.
If you are choosing exhibition stand rental, then it is best to look for more customization that would make the exhibition stand specific to your brand needs and demands.
A couple of closing notes
These are just two or three ways that would demonstrate you how you can scale up or customize your exhibition stand rental, if you are looking for one in Dubai. The reality of the matter is that the exhibition stand design of your exhibition stand rental is the main factor for your brand proximity at the show. As an exhibitor, you should realize that having a great looking exhibition stand would help you in making more brand scope. Accordingly, when you are displaying with custom exhibition stands that have stunning exhibition stand designs you get more chances to grandstand your brand and its products on the exhibition stand.
Keep these valuable tips to scale up your exhibition stand rental in Dubai and make the most of your opportunities.
At EDS Middle East, you would partner with the best exhibition designers and exhibition service providers. Contact us today to get the right opportunities with best exhibition stand rental Dubai and UAE.
Three ways to make your Exhibition Stand look Appealing
An enticing exhibition design will draw visitors during the show. But, to win over customers, you need to make your stand worth paying attention. And, to do that there are clear techniques you can utilize so that your stand will prominently stand out from the all the other exhibition stands in the show.
Here are three ways you can do that:
1. Plan and make notes
When you sit down with your team to plan the design of your stand, break it down into different steps. Create lists for each step to include the different elements your stand will need. This could include the design ideas you have. The logistical, physical and design components that you need to take in account for creating your stand. This would also include a list of exhibition stand design companies that have the experience and knowledge to achieve your design. There will be several steps intermediate steps to complete before you finalize on your design. These steps will vary from one organization to another.
But the final step would to turn all your plans and notes into a design brief, which should be agreed upon with all the relevant stakeholders. Then it’s simply a matter of choosing any suitable exhibition stand design companies in Dubai, we recommend looking for companies in Dubai because this will remove any logistical hassle that might trouble you in case you choose a company which doesn’t have a local presence in Dubai.
2. Look at how dimension, space, and design elements work
To start off, you should take a look and finalize the dimensions of your exhibition space, weeks before the show. So, that you can know which design ideas are feasible also this will help you visualize which components of your stand can fit. Having a clear understanding of the dimension and space of your stand will expedite the design process. You’ll be able to discard ideas and elements that clearly won’t fit your space.
During the design process, pay attention to how different stand elements complement each other rather than stick out awkwardly. For e.g. pick stand colors that enhance your brand colors and not subdue them. You can even get hold of an exhibition designer that can help you organize the elements of your stand design, so that they naturally flow in a visually appealing manner.
3. Use accessories and props within reason
Try to take the minimalistic approach, to not distract the visitor’s attention with too much stuff. This will negatively affect your visitor’s perception and give your stand a cluttered look. Even when you use lighting try to stick with warm or cool lights which blend in your stand. Since this will make your stand design look more attractive. Having multiple colored lights will only look ugly and feel unpleasant to look at. If you plan to use seating make sure that they’re placed in a manner that doesn’t block any pathways to your stand. Mark relaxation areas clearly so that visitors can discover these comfort zones while they explore your stand.
So there you have it, three tips that should work as a road map to make your stand design even more attractive.
Using Monochrome Shades To Enrich Your Stand Design
Monochrome design can sound like a completely alien concept within the exhibition space. And why wouldn’t it? When people think about exhibition stands, function becomes the first criteria. Understandably, exhibitors are more worried about practical matters such presenting their products and finding ways to entice visitors.
By, opting to incorporate a monochrome colour palette in your stand can definitely make it look attractive and professional. Using a monochrome palette or at least two colours creates a visual harmony that makes your exhibition stand own the space it inhabits.
The misconception is that using one or two colours will leave your exhibition design looking drab. Then again, there is a huge possibility of variations in terms of shades, tones, or tints, within each colour to utilize. Nonetheless, we won’t get into detail about colours, since that task relies on the expertise of an exhibition designer. However, by being aware of the benefits it will bring your exhibition stand, you can add tremendous value to the overall look of your stand.
Single colours balance themselves out
Using monochrome makes it so easy to match everything within your exhibition space. It makes the brand colour and logo be the star of the exhibition. For example check out this stand from Jenoptik, which implements a similar strategy but with a neat twist using back lit walls. With a single dominant colour palette with lighting, we created an environment that not only brightened up the exhibition design but also emphasized a professional and pristine look.
Other elements get a chance to shine
It sets the scene for your products and content to get instantly noticed. Single colours create a sense of simplicity that makes contrasting elements stand out in a minimalistic manner that doesn’t burden the senses. It makes navigating through your exhibition stand becomes easy and memorable.
Monochrome simplifies a busy graphic design
Let’s suppose you’ve got an entire line of products to showcase at your exhibition stand in Dubai. The temptation might be to utilise a different colour in your exhibition graphics for each product, avoid it.
Because not only does it look messy, it kills any cohesion in terms of brand visibility. Having a single colour will create a strong visual association in your visitor’s mind about your products.
Matching décor becomes painless
Using a single colour takes out the guesswork needed when picking décor pieces to incorporate for your stand. Furthermore, you would be able to evaluate design mock ups sent by exhibition stand design companies more easily. Eliminating the hassle of speculating if the various colour samples you’ve chosen for each piece of décor would look good once it’s deployed.
As with implementing any type of style, you’ll need to figure out if using monochrome palette will work for your brand. Since not all brands can potentially benefit from it. The correct way to utilize a monochrome design palette requires a thorough understanding of your target audience.
There are several exhibition services that can help you figure this out, with in-house designers that can help you translate your brand goals into an amazing exhibition stand.