Budget-friendly Booth Design Tips
Even in the age of global connectivity, businesses participate in trade shows. The benefit of connecting face-to-face with interested customers is still valid and works exclusively for trade shows. But the price for exhibiting at trade shows is never cheap.
Between commissioning your exhibition booth design to a reliable builder and accounting for overhead costs such as hotel stay, travel expenses, staff expenses and booth fee. It can seem like you’re spending a lot more than you are getting in return.
This does feel discouraging in the short term, but the truth is that exhibition booth displays provide visibility to your products and services on a professional platform, while also giving you the opportunity to network with like-minded peers and potential clients.
Cost is a huge deterrent for any fledgling business looking to make an appearance at a trade show, but can’t justify the exhibiting expense. But, with a bit of creativity and networking, you can discover several cost-saving measures that can ensure your exhibition booth design is not only a success but is also does so without giving you severe financial crunch.
We have listed below some areas you can reduce your expenses and save money for you next trade show:
Printing out pamphlets and flyers costs a lot of money, considering the well-documented fact that attendees dislike being burdened with brochures to carry when they are walking around the show. Most of this end in the trash can, any ways.
So, for most of time there is no need to invest heavily in print marketing to promote your booth, when there are several paperless alternatives. You can simple set up a staff member to collect email address and business cards from leads to send them relevant information about your business. By taking the onus of collecting contact details from your leads, not only do you avoid the chance of losing information, but it’s also lets you follow up after the show. There are several budget booths such as pop up exhibition displays, which don’t come with a flyer stand, making them a cheaper option to opt for.
By cleverly using social media, you can advertise about your upcoming exhibition booth design easily. Even trade shows understand the importance of social media and run campaigns to promote their shows. You can run a social media campaign to do the same, since sites like Twitter, Facebook, and Linkedin allow you to register for free. The added benefit is that you can connect with other professionals attending the show and get your name out there.
At any trade show, giveaways and freebies end up costing you pretty penny. To avoid this there are two things that you do. Firstly, store your giveaways at the back in small batches and only have one batch out at anytime. Secondly, don’t simply hand them out to anyone that walks past your booth. A good way to ensure that is by making the potential visitor fill a contact form. Only hand your giveaways to potential leads that are interested in your products and services.
To conclude, these tips should trim some load of your exhibiting budget, we are sure you’ll find other areas to reduce expenses, but one area we would advice against doing so would be your exhibition booth design. Your booth will be the face of your company during the show. So, we recommend you to avoid skimming on the build and design of your booth. Since this will directly determine your exhibiting success. Good luck and happy exhibiting.