What is brand activation and how does it help create brand-consumer relation?
Every marketer, whether participating in an exhibition, trade show or promoting his brand through distinct brand activation ideas, wants to get his brand to the forefront. Communicating the brand’s key message in an efficient manner is one of the key aspects of brand activation. Many brands across the world spend hundreds and thousands of money in order to promote a product or service through brand activation. But what makes a brand truly competitive is the way it is marketed or promoted. You, as a brand, surely do not want to get sidelined by other brands of the market and hence should incorporate some interesting brand activation ideas that are unique and specific to your brand. In order to get your brand noticed, it is essential to get the right partner to offer you with right ideas and solutions.
What is Brand Activation?
Brand activation is a powerful way of promoting your brand through interactive and effective mediums. It helps get your brand to the target audience and lets your brand come in direct contact with your consumer. When we consider an exhibition show, exhibitors market their brand through custom modular exhibition stands or portable exhibition stands and integrate things like digital ideas to create a distinct brand experience.
Have you ever thought about what it would be to capture the right target audience at the right time and have a great following of your brand? This is surely very interesting and captivating. But what does it take to get the right target audience? An effective brand activation idea is something that will definitely get your brand to the TG and let them interact with your brand. With a large collection of ideas in the market, you need to pick the one that suits your specific brand needs and demands and bring out your brand in the best possible way.
Some of the best ways to get your brand to a wide base of audience is to implement a number of brand activation ideas. Here are a few ideas that you can implement to your brand activation or BTL activities.
Mall activation for first-hand shopper’s experience
Mall activation is a great way of promoting your brand. A type of BTL activity or brand activation, mall activation does help you garner maximum attention in a shopping mall. Shoppers come into mall to get experiences of shopping, looking around, etc and if you give them your brand’s taste there through activation, you can tap your TG right there. Through effective brand activation solutions like pop up stand and portable stands, you can attract consumers who come to the shopping mall. It is not a rocket science though, but you need to plan your activation right and contact the right partner who could create unique brand activation solutions for you to market with.
Experiential marketing for unique brand experience
Experiential marketing is generally a new term in the market. Through an experiential marketing or promotion, you build and offer unique experiences to your target consumers. Considering brand activation, which is not grand as an exhibition show but can still incorporate digitization and prominent ideas to help market your brand. For instance, you can have magnetic pop up display stands, fabric pop up stands; integrate audio visuals to provide better visual experience. When you are scouting for best brand activation ideas, you need to have a wider view of the scenario and understand your brand to get the right solution in hand.
If you are looking to promote your brand in the best way possible through brand activation and unique solutions then we have the right answer to your queries. From tailor-made pop up stands to flawless execution.