What is the best location for your exhibition stand?
Worried on selecting the right exhibition stand location for your upcoming show? Get these ideas handy for a successful stand selection and unique show experience.
Choosing perfect location for your exhibition stands might sound easy but in reality it is not. Firstly picking the right exhibition show to participate in and then to get an exact stand location in the hall, everything needs to be planned. Finding the location of your exhibition stand and booking a space for the same should be the first priority before fixing on the exhibition stand design. Take a look at these tips that help you determine the strategic location for your stand. It is crucial that:
- There is maximum visitor’s footfall at the stand location
- Your exhibition stand is not next to your competitor
- The exhibition stand ideas is appealing to grab more attention
Attractions at the exhibition hall
We must always be aware that special attractions at the exhibition hall are where most of the visitor’s footfall is attracted to. The organizers arrange for few special attractions to generate extra traffic to that space. One of the most important things that make the visitors look for your stand is your exhibition stand design. But if you have a space that is somewhere close by to the show’s attractions like promotional games, jugglers and an orchestra band to name a few, your exhibition stand automatically comes among the talks. You might benefit from such visitor’s traffic and hence find a place close to these show attractions.
Routing of visitors
It is crucial to anticipate the routing of the visitors. This is because if you have a corner stand then your brand invariably comes in the eyesight of the visitors when they are turning around the corner in the hall. This is a basic implication and should be considered while choosing your stand space. Even when you have worked with the best of exhibition stand designers to offer the most attractive exhibition stand designs, these tricks of stand location can win the game for you. Whether you have a custom exhibition stand or modular exhibition stand, your booth design should be complemented by the stand space.
Look for your competitor’s exhibition stand
Where is your competitor brand placed in the hall? Make sure to clutch this information. Most of the time, the organizers try to pull all the companies of the same industry in the same exhibition space or hall. Know what your opinion is? If you do not mind and prefer to be situated near your competitor then go ahead. On the other hand, if you are not comfortable for the same, request for another stand location. This does not hold true for specialist exhibitions where your exhibition stand is surrounded by your competitors but be swift to sign up as soon as possible. Or else your exhibition stand will be left with only a handful of location options.